- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 79.59 | -6.19 | -12.34 | 2.48 | 14.81 | -33.69 | 2.34 | -13.65 | -18.18 | 0 | 0 | 0 | 3.12 | 22.39 | -24.36 | 2.94 | -7.96 | -6.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 84.84 | -14.25 | -28.41 | 2.16 | -26.78 | -54.04 | 2.71 | -14.51 | -33.58 | 0 | 0 | 0 | 2.55 | -14.61 | -35.81 | 3.19 | -0.3 | -7.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 98.94 | 11.13 | -18.37 | 2.95 | -23.38 | -53.47 | 3.17 | -2.46 | -23.8 | 0 | 0 | 0 | 2.98 | -31.05 | -43.0 | 3.20 | -12.23 | -6.65 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 89.03 | -1.94 | -14.66 | 3.85 | 2.94 | -15.75 | 3.25 | 13.64 | -16.88 | 0 | 0 | 0 | 4.32 | 4.98 | -1.29 | 3.65 | 15.88 | -2.6 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 90.79 | -23.38 | -20.92 | 3.74 | -20.43 | -25.65 | 2.86 | -29.9 | -27.59 | 0 | 0 | 0 | 4.12 | 3.86 | -5.97 | 3.15 | -8.51 | -8.44 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 118.5 | -2.23 | 1.4 | 4.7 | -25.87 | 5.86 | 4.08 | -1.92 | 2.51 | 0 | 0 | 0 | 3.97 | -24.18 | 4.39 | 3.44 | 0.31 | 1.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 121.2 | 16.18 | 14.78 | 6.34 | 38.73 | 63.4 | 4.16 | 6.39 | 18.86 | 0 | 0 | 0 | 5.23 | 19.41 | 42.36 | 3.43 | -8.42 | 3.55 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 104.32 | -9.14 | 27.8 | 4.57 | -9.15 | 50.83 | 3.91 | -1.01 | 30.77 | 0 | 0 | 0 | 4.38 | -0.01 | 18.02 | 3.75 | 8.94 | 2.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 114.81 | -1.75 | 66.58 | 5.03 | 13.29 | 91.98 | 3.95 | -0.75 | 43.64 | 0 | 0 | 0 | 4.38 | 15.31 | 15.25 | 3.44 | 1.02 | -13.78 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 116.86 | 10.67 | 28.74 | 4.44 | 14.43 | 34.55 | 3.98 | 13.71 | 19.52 | 0 | 0 | 0 | 3.80 | 3.4 | 4.51 | 3.41 | 2.75 | -7.16 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 105.59 | 29.35 | 35.95 | 3.88 | 28.05 | 46.42 | 3.5 | 17.06 | 27.27 | 0 | 0 | 0 | 3.67 | -1.0 | 7.7 | 3.31 | -9.51 | -6.38 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 81.63 | 18.44 | 31.68 | 3.03 | 15.65 | 18.36 | 2.99 | 8.73 | 22.54 | 0 | 0 | 0 | 3.71 | -2.36 | -10.12 | 3.66 | -8.2 | -6.94 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 68.92 | -24.07 | -8.78 | 2.62 | -20.61 | -7.09 | 2.75 | -17.42 | 3.38 | 0 | 0 | 0 | 3.80 | 4.56 | 1.85 | 3.99 | 8.76 | 13.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 90.77 | 16.87 | 3.43 | 3.3 | 24.53 | 19.13 | 3.33 | 21.09 | 18.09 | 0 | 0 | 0 | 3.64 | 6.56 | 15.18 | 3.67 | 3.61 | 14.17 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 77.67 | 25.29 | -7.76 | 2.65 | 3.52 | -6.36 | 2.75 | 12.7 | -13.52 | 0 | 0 | 0 | 3.41 | -17.38 | 1.51 | 3.54 | -10.05 | -6.25 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 61.99 | -17.95 | -20.29 | 2.56 | -9.22 | -14.09 | 2.44 | -8.27 | -1.21 | 0 | 0 | 0 | 4.13 | 10.64 | 7.77 | 3.94 | 11.79 | 23.93 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 75.55 | -13.91 | 0.0 | 2.82 | 1.81 | 0.0 | 2.66 | -5.67 | 0.0 | 0 | 0 | 0.0 | 3.73 | 18.26 | 0.0 | 3.52 | 9.57 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 87.76 | 4.23 | 0.0 | 2.77 | -2.12 | 0.0 | 2.82 | -11.32 | 0.0 | 0 | 0 | 0.0 | 3.16 | -6.09 | 0.0 | 3.21 | -14.92 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 84.2 | 8.27 | 0.0 | 2.83 | -5.03 | 0.0 | 3.18 | 28.74 | 0.0 | 0 | 0 | 0.0 | 3.36 | -12.29 | 0.0 | 3.78 | 18.91 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 77.77 | 0.0 | 0.0 | 2.98 | 0.0 | 0.0 | 2.47 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.83 | 0.0 | 0.0 | 3.18 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 352.4 | -18.95 | 11.43 | -40.93 | 11.47 | -23.58 | 0 | 0 | 3.24 | -27.12 | 3.25 | -5.72 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 434.8 | 3.8 | 19.35 | 18.06 | 15.01 | 4.02 | 0 | 0 | 4.45 | 13.74 | 3.45 | 0.22 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 418.9 | 39.94 | 16.39 | 47.26 | 14.43 | 28.04 | 0 | 0 | 3.91 | 5.23 | 3.44 | -8.5 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 299.35 | -7.97 | 11.13 | -2.45 | 11.27 | 1.26 | 0 | 0 | 3.72 | 6.0 | 3.76 | 10.03 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 325.28 | -7.34 | 11.41 | -7.76 | 11.13 | -0.62 | 0 | 0 | 3.51 | -0.46 | 3.42 | 7.24 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 351.04 | 7.46 | 12.37 | 1.98 | 11.2 | 12.22 | 0 | 0 | 3.52 | -5.1 | 3.19 | 4.43 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 326.67 | -0.25 | 12.13 | -2.8 | 9.98 | -17.59 | 0 | 0 | 3.71 | -2.56 | 3.06 | -17.38 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 327.49 | -9.48 | 12.48 | -0.72 | 12.11 | -1.22 | 0 | 0 | 3.81 | 9.68 | 3.70 | 9.12 | 0.00 | 0 | 2262 | 0.0 |
| 2015 (2) | 361.79 | -0.71 | 12.57 | -8.05 | 12.26 | 13.94 | 0 | 0 | 3.47 | -7.39 | 3.39 | 14.76 | 0.00 | 0 | 2262 | 0.0 |
| 2014 (1) | 364.38 | 9.78 | 13.67 | 7.64 | 10.76 | 13.38 | 0 | 0 | 3.75 | 0 | 2.95 | 0 | 0.00 | 0 | 2262 | 0.0 |
