玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.31-15.48-30.690.090.0-10.00.239.520.00.030.050.06.8718.3229.8517.5629.5944.272.2918.32116.41233-3.72-15.88
23Q3 (19)1.555.44-31.420.090.0-25.00.2110.53-4.550.030.0-25.05.81-5.169.3513.554.8239.181.94-5.169.35242-6.56-10.7
23Q2 (18)1.47-9.26-50.510.090.0-35.710.19-9.52-9.520.030.0-62.56.1210.229.8812.93-0.2982.82.0410.2-24.23259-6.5-1.89
23Q1 (17)1.62-14.29-30.770.09-10.0-25.00.21-8.710.530.0350.0-25.05.565.08.3312.966.5259.651.8575.08.332770.014.94
22Q4 (16)1.89-16.37-32.010.1-16.67-23.080.234.554.550.02-50.0-60.05.29-0.3513.1512.1725.0153.781.06-40.21-41.162772.2110.8
22Q3 (15)2.26-23.91-34.680.12-14.29-7.690.224.7610.00.04-50.0-33.335.3112.6441.329.7337.6768.411.77-34.292.062712.656.69
22Q2 (14)2.9726.92-25.560.1416.6716.670.2110.530.00.08100.00.04.71-8.0856.737.07-12.9234.342.6957.5834.342649.544.76
22Q1 (13)2.34-15.83-28.660.12-7.699.090.19-13.640.00.04-20.033.335.139.6652.918.122.640.171.71-4.9686.89241-3.6-4.37
21Q4 (12)2.78-19.65-10.610.130.030.00.2210.0-4.350.05-16.6725.04.6824.4645.437.9136.917.011.803.7239.84250-1.57-0.4
21Q3 (11)3.46-13.2840.650.138.3344.440.2-4.760.00.06-25.0100.03.7624.932.75.789.83-28.91.73-13.5142.22540.791.6
21Q2 (10)3.9921.6551.140.129.0920.00.2110.5316.670.08166.67166.673.01-10.32-20.65.26-9.14-22.812.01119.2176.442520.08.62
21Q1 (9)3.285.4737.240.1110.057.140.19-17.39-9.520.03-25.050.03.354.314.55.79-21.67-34.070.91-28.899.32520.48.62
20Q4 (8)3.1126.4219.620.111.1111.110.2315.021.050.0433.33100.03.22-12.11-7.117.40-9.041.21.295.4767.22510.41.62
20Q3 (7)2.46-6.823.360.09-10.0-18.180.211.1133.330.030.050.03.66-3.41-20.848.1319.2429.01.227.3245.122507.762.46
20Q2 (6)2.6410.467.760.142.860.00.18-14.29-41.940.0350.050.03.7929.33-7.26.82-22.4-46.111.1435.839.22320.0-12.12
20Q1 (5)2.39-8.085.750.07-22.22-22.220.2110.53-4.550.020.00.02.93-15.39-26.458.7920.24-9.740.848.79-5.44232-6.07-26.11
19Q4 (4)2.69.240.00.09-18.180.00.1926.670.00.020.00.03.46-25.10.07.3115.950.00.77-8.460.02471.230.0
19Q3 (3)2.38-2.860.00.1110.00.00.15-51.610.00.020.00.04.6213.240.06.30-50.190.00.842.940.0244-7.580.0
19Q2 (2)2.458.410.00.111.110.00.3140.910.00.020.00.04.082.490.012.6529.980.00.82-7.760.0264-15.920.0
19Q1 (1)2.260.00.00.090.00.00.220.00.00.020.00.03.980.00.09.730.00.00.880.00.03140.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.94-37.210.36-25.00.84-1.180.12-33.336.0619.4414.1457.392.026.17233-15.88
2022 (9)9.46-21.620.48-2.040.853.660.18-14.295.0724.998.9932.261.909.3627710.8
2021 (8)12.0735.310.4936.110.820.00.2175.04.060.596.79-26.11.7429.33250-0.4
2020 (7)8.92-7.950.36-5.260.82-5.750.1250.04.042.919.192.391.3562.952511.62
2019 (6)9.6916.750.38-2.560.87-21.620.08-11.113.92-16.548.98-32.860.83-23.86247-26.71
2018 (5)8.339.730.39-7.141.1115.620.09-10.04.70-33.5513.37-17.251.08-35.5933754.59
2017 (4)5.942.060.42-6.670.967.870.10.07.07-8.5516.165.691.68-2.02218-3.96
2016 (3)5.82-18.830.457.140.89-2.20.111.117.7332.015.2920.491.7236.88227-2.16
2015 (2)7.17-2.850.42-8.70.912.250.09-18.185.86-6.0212.695.241.26-15.79232-6.83
2014 (1)7.38-16.520.466.980.89-13.590.11-26.676.23012.0601.49024914.75

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