玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)5.46-1.27-30.450.2269.23-18.520.2742.1128.570004.0371.417.154.9543.9384.850.00002620.00.0
23Q3 (19)5.53-22.02.030.13-59.38-13.330.195.5646.150002.35-47.91-15.063.4435.3343.250.00002620.04.38
23Q2 (18)7.09-29.6655.140.32-21.95146.150.180.038.460004.5110.9658.662.5442.17-10.750.00002620.04.38
23Q1 (17)10.0828.41111.760.4151.85241.670.18-14.2928.570004.0718.2661.341.79-33.25-39.290.00002620.04.38
22Q4 (16)7.8544.8329.320.2780.058.820.2161.54-8.70003.4424.2822.812.6811.53-29.40.00002624.384.38
22Q3 (15)5.4218.6-4.580.1515.387.140.130.0-13.330002.77-2.7112.282.40-15.68-9.180.00002510.0-3.46
22Q2 (14)4.57-3.99-17.360.138.33-7.140.13-7.14-7.140002.8412.8412.362.84-3.2812.360.00002510.0-3.46
22Q1 (13)4.76-21.58-36.110.12-29.41-25.00.14-39.130.00002.52-9.9917.382.94-22.3856.510.00002510.0-3.46
21Q4 (12)6.076.87-21.270.1721.436.250.2353.3327.780002.8013.6334.963.7943.4862.30.0000251-3.46-3.46
21Q3 (11)5.682.71-19.660.140.0-39.130.157.14275.00002.46-2.64-24.232.644.31366.770.00002600.0-7.14
21Q2 (10)5.53-25.7718.670.14-12.555.560.140.0-22.220002.5317.8831.082.5334.72-34.460.00002600.0-7.14
21Q1 (9)7.45-3.3752.350.160.06.670.14-22.220.00002.153.49-29.991.88-19.51-34.360.00002600.0-7.14
20Q4 (8)7.719.0543.580.16-30.430.00.18350.020.00002.08-36.21-30.352.33312.65-16.420.0000260-7.14-0.38
20Q3 (7)7.0751.72-5.350.23155.5653.330.04-77.78-66.670003.2568.4462.010.57-85.35-64.780.00002800.07.28
20Q2 (6)4.66-4.7-38.280.09-40.0-40.00.1828.5738.460001.93-37.04-2.793.8634.92124.330.00002800.07.28
20Q1 (5)4.89-8.94-22.630.15-6.250.00.14-6.677.690003.072.9529.242.862.4939.190.00002807.287.28
19Q4 (4)5.37-28.110.00.166.670.00.1525.00.0000.02.9848.380.02.7973.880.00.0000.02610.00.0
19Q3 (3)7.47-1.060.00.150.00.00.12-7.690.0000.02.011.070.01.61-6.70.00.0000.02610.00.0
19Q2 (2)7.5519.460.00.150.00.00.130.00.0000.01.99-16.290.01.72-16.290.00.0000.02610.00.0
19Q1 (1)6.320.00.00.150.00.00.130.00.000.00.02.370.00.02.060.00.00.000.00.02610.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)28.1624.661.0861.190.8132.79003.8429.312.886.520.0002620.0
2022 (9)22.59-8.650.679.840.61-7.58002.9720.242.701.180.0002624.38
2021 (8)24.731.60.61-1.610.6624.53002.47-3.162.6722.560.000251-3.46
2020 (7)24.34-8.870.621.640.53-1.85002.5511.542.187.70.000260-7.14
2019 (6)26.71-1.510.61-32.220.54-10.0002.28-31.182.02-8.620.0002807.28
2018 (5)27.123.120.9-21.050.613.21003.32-23.442.219.780.0002612.35
2017 (4)26.3-7.561.1414.00.53-28.38004.3323.322.02-22.520.000255-2.3
2016 (3)28.4551.91.014.940.7434.55003.51-24.332.60-11.420.000261-5.43
2015 (2)18.73-56.290.87-55.150.55-28.57004.642.62.9463.410.000276-27.94
2014 (1)42.8547.21.94-28.410.7728.33004.5301.8000.0003830.52

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