玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)42.183.3330.7122.77-14.72176.3324.06-4.031576.0719.55-8.732817.914.86-32.592937.53.11-25.06936.670.15-16.6725.032.12-0.71269.267.86-6.62-31.9794.96-10.87117.85.04177.14-99.2227.0032.81-15.76
23Q3 (19)40.826.641.3926.7032.774.7125.07-18.92-32.7921.42-20.49-30.997.21-5.26-31.724.151.47-30.020.1828.57-5.2632.35-19.31-26.2472.67-31.93-4.48106.5464.3456.5-6.54-118.58-120.7820.33-20.74-11.22
23Q2 (18)38.2812.16-0.3920.1190.62-22.0230.92265.92-13.1726.94258.72-8.557.61298.43-36.054.09229.84-34.980.147.69-33.3340.09116.12-3.14106.7613.615.6264.83-48.43-10.5135.17236.7827.6425.65-23.6418.53
23Q1 (17)34.135.76-10.4210.5528.03-26.998.45618.4-43.147.511020.9-31.161.911093.75-27.381.24313.33-15.070.138.338.3318.55113.22-23.9193.98-5.78-1.55125.71123.5730.55-25.71-103.96-1488.5733.594.8-14.31
22Q4 (16)32.27-19.850.378.24-67.6951.75-1.63-104.37-217.270.67-97.84128.390.16-98.48129.090.30-94.942900.00.12-36.840.08.70-80.16-35.4199.7531.116.73-533.33-883.45-248.15650.001966.42350.032.0539.96-8.87
22Q3 (15)40.264.766.2325.50-1.1225.0637.304.7566.8231.045.3668.7910.56-11.2666.565.93-5.7277.010.19-9.525.5643.865.9748.9876.08-17.61-19.3368.08-6.03-25.6731.4614.15273.9722.905.821.6
22Q2 (14)38.430.8715.3425.7978.48372.3435.61139.643166.9729.46170.034363.6411.90352.478400.06.29330.823045.00.2175.090.9141.3969.77230.0692.34-3.27-6.672.44-24.77-86.4227.561388.0106.3621.64-44.8-48.16
22Q1 (13)38.1018.5144.8114.45166.111056.014.86969.06158.8910.91562.29119.962.63578.18132.741.4614500.094.670.120.0-7.6924.3880.9948.6695.462.1412.796.30-73.25333.331.85100.71-97.6239.2011.468.23
21Q4 (12)32.15-15.1736.235.43-73.37150.231.39-93.78106.41-2.36-112.8387.26-0.55-108.6878.170.01-99.7100.760.12-33.3350.013.47-54.25375.4693.46-0.921.57360.00293.06620.0-260.00-3191.11-620.035.1756.03-19.32
21Q3 (11)37.9013.753.1920.39273.44115.7722.361951.38959.7218.392686.36797.076.344428.571308.893.351575.0781.580.1863.6450.029.44134.77118.8894.31-4.6129.4491.59-82.83-79.658.41101.94102.422.54-46.0-24.92
21Q2 (10)33.3226.64-0.155.46336.8-47.651.09-81.01-90.980.66-86.69-93.570.14-87.61-94.620.20-73.33-87.010.11-15.38-15.3812.54-23.54-42.7198.8716.732.97533.332300.0524.76-433.33-657.14-3061.1141.7415.2447.28
21Q1 (9)26.3111.48-2.051.25111.56117.995.74126.4612.114.96126.77-35.51.13144.84-9.60.75156.82-15.730.1362.544.4416.40435.38-20.1684.7010.175.4322.22-55.56115.2877.7855.56-68.3136.22-16.91-20.24
20Q4 (8)23.60-35.75-24.6-10.81-214.39-2802.5-21.69-1127.96-551.88-18.53-1003.9-539.1-2.52-660.0-386.36-1.32-447.37-294.120.08-33.33-38.46-4.89-136.36-129.9676.885.5210.3850.00-88.89600.050.00114.29-46.1543.5945.217.87
20Q3 (7)36.7310.078.419.45-9.4-21.382.11-82.55-90.612.05-80.04-90.310.45-82.69-92.450.38-75.32-89.890.12-7.69-29.4113.45-38.56-56.672.86-24.1211.63450.00427.14741.3-350.00-2491.67-852.530.025.9314.89
20Q2 (6)33.3724.2415.2310.43250.07-6.5412.09136.13-17.5310.2733.55-18.362.60108.0-38.391.5473.03-45.960.1344.44-40.9121.896.572.196.0219.5248.885.37158.6911.1414.63-94.04-36.8928.34-37.59-6.38
20Q1 (5)26.86-14.1926.46-6.95-1837.5-30.395.126.67176.427.6982.23210.171.2542.05187.410.8930.88198.890.09-30.77-35.7120.5425.86450.6780.3415.3577.9-145.45-2136.36-281.82245.45164.341127.2745.4122.828.86
19Q4 (4)31.30-7.620.00.40-96.670.04.80-78.650.04.22-80.060.00.88-85.230.00.68-81.910.00.13-23.530.016.32-47.340.069.656.710.07.14-86.650.092.8699.640.036.9841.520.0
19Q3 (3)33.8816.990.012.027.710.022.4853.340.021.1668.20.05.9641.230.03.7631.930.00.17-22.730.030.9944.540.065.271.150.053.49-30.360.046.51100.580.026.13-13.680.0
19Q2 (2)28.9636.350.011.16309.380.014.66318.810.012.58280.230.04.22395.10.02.85416.670.00.2257.140.021.44474.80.064.5342.890.076.81-3.990.023.1915.940.030.27-14.10.0
19Q1 (1)21.240.00.0-5.330.00.0-6.700.00.0-6.980.00.0-1.430.00.0-0.900.00.00.140.00.03.730.00.045.160.00.080.000.00.020.000.00.035.240.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)39.163.9620.803.485.940.0922.73-8.4619.36-6.6521.12-20.4212.76-9.820.60-7.6931.24-3.4667.86-31.9791.3712.998.41-55.591.08-10.5526.01-4.83
2022 (9)37.6713.9820.10109.595.93-24.6124.83163.8720.74200.1426.54281.3214.15217.980.6520.3732.3666.6399.756.7380.86-20.3318.9301.21-19.2927.33-15.78
2021 (8)33.056.039.59264.647.87-23.119.41425.76.91201.756.96302.314.45176.40.5422.7319.4235.0593.4621.57101.50-28.57-2.2601.500.1532.45-7.84
2020 (7)31.176.862.63-55.1210.2337.511.79-82.772.29-75.081.73-81.581.61-75.610.44-33.3314.38-25.3476.8810.38142.11152.07-47.3701.5035.5835.2111.67
2019 (6)29.1714.985.8635.967.4413.9910.392.879.195.639.393.766.60-2.080.66-9.5919.269.2569.6573.4356.3832.1343.62-23.911.11-26.2431.532.94
2018 (5)25.373.054.31-23.586.5314.7810.10133.268.70175.329.05163.086.74143.320.732.8217.6359.5540.16-13.6542.67-67.0357.3301.50030.6313.07
2017 (4)24.621.285.64132.15.694.934.33-42.113.16-48.453.44-39.542.77-33.090.7114.5211.05-19.6446.51-21.53129.41295.23-30.8800.00027.09-7.95
2016 (3)24.31-5.082.43-73.795.4244.657.48-36.076.13-35.955.69-53.744.14-49.450.62-23.4613.75-15.6459.2741.5932.74-58.6767.26223.670.00029.4331.21
2015 (2)25.61-16.099.27-40.543.7535.4111.70-28.229.57-21.112.30-51.768.19-41.460.81-26.3616.30-17.8441.86-50.7679.22-17.2720.78389.610.00022.4314.61
2014 (1)30.52015.5902.77-2.2516.30012.13025.50013.9901.10-5.1719.8425.9785.01-13.3495.76-1.774.2468.350.00019.575.9

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