玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)59.84-0.6520.62-0.56-131.2894.311.10-57.36113.461.23-52.33105.60.43-52.75105.280.28-44.0107.310.170.0-5.5618.28-6.35122.11111.470.78-2.64-66.67-206.67-155.91166.67566.67966.6724.93-4.0-0.24
23Q3 (19)60.231.3823.121.79265.31116.852.5874.32122.792.5874.32112.520.9168.52113.770.5051.52115.380.170.06.2519.527.02217.92110.611.715.6162.50150.0-33.4725.00-66.67312.525.97-0.041.52
23Q2 (18)59.418.2157.920.49213.95101.931.48131.25105.371.48190.2105.090.54184.21106.470.33120.0107.660.170.013.3318.245.25297.83108.752.8914.6725.00150.0-72.9275.00-50.0875.025.980.62-5.11
23Q1 (17)54.9010.6611.81-0.4395.63-144.330.64107.8356.10.51102.3270.00.19102.3390.00.15103.9225.00.17-5.56-5.5617.33110.5714.46105.70-7.6821.56-50.00-141.94-116.67150.00880.0175.025.823.3216.04
22Q4 (16)49.611.415.96-9.847.34-11.06-8.1727.839.12-21.96-6.6-73.05-8.15-23.3-95.91-3.83-17.85-84.130.1812.55.888.2334.0422.11114.499.3221.53119.2326.9223.21-19.23-417.31024.99-2.315.49
22Q3 (15)48.9230.0414.03-10.6258.1268.26-11.3258.9367.72-20.6029.1141.26-6.6120.848.7-3.2524.5912.40.166.6745.456.14166.59163.36104.7310.4314.1293.941.77-1.126.06-21.2121.2125.58-6.57-22.98
22Q2 (14)37.62-23.38-3.09-25.36-2714.4345.97-27.56-6821.9532.19-29.06-9786.6732.2-8.35-8450.0-10.89-4.31-3691.67-11.080.15-16.6766.67-9.22-160.920.194.849.074.9992.31-69.23-19.947.69103.85150.327.3823.06-28.99
22Q1 (13)49.104.87-1.940.97110.95106.280.41104.56102.610.30102.36101.910.10102.4102.610.12105.77106.090.185.8838.4615.14124.63232.7586.95-7.71-1.92300.00210.0200.0-200.000-9700.022.25-6.08-24.35
21Q4 (12)46.829.1416.96-8.8673.5221.31-8.9974.3717.75-12.6963.82-16.1-4.1642.54-26.06-2.0843.94-26.060.1754.550.06.74169.5621.2294.212.6615.3396.771.87-7.53-0.00-100.0100.023.69-28.67-0.67
21Q3 (11)42.9010.51-6.56-33.4628.72-157.78-35.0713.71-152.67-35.0718.18-152.67-7.243.85-107.45-3.714.38-100.540.1122.22-21.43-9.6916.03-430.7291.771.5912.5395.00-17.61.485.00132.69-21.6733.21-13.8723.69
21Q2 (10)38.82-22.47-16.28-46.94-203.82-94.37-40.64-158.52-173.67-42.86-172.65-355.96-7.53-96.61-258.57-3.88-96.95-259.260.09-30.77-25.0-11.54-353.63-300.790.331.914.31115.2915.29-30.22-15.29-834.1275.7438.5631.110
21Q1 (9)50.0725.08-4.9-15.45-37.2129.87-15.72-43.8238.86-15.72-43.8226.34-3.83-16.0617.99-1.97-19.3921.510.13-23.538.334.55-18.17231.588.658.5211.1100.00-4.4417.142.08189.58-85.7629.4123.310
20Q4 (8)40.03-12.81-25.8-11.2613.25-306.5-10.9321.25-379.39-10.9321.25-546.75-3.305.44-560.0-1.6510.81-1000.00.1721.436.255.5689.76-63.481.690.172.13104.6511.79-12.79-2.33-136.4388.3723.85-11.17-1.65
20Q3 (7)45.91-0.99-18.11-12.9846.25-25.9-13.886.53-62.15-13.88-47.66-103.22-3.49-66.19-108.98-1.85-71.3-131.250.1416.677.692.93-49.04-69.9881.553.2-3.493.62-43.34-21.166.38110.12134.0426.850-7.7
20Q2 (6)46.37-11.93-23.78-24.15-9.62-197.78-14.8542.24-104.26-9.4055.95-62.35-2.1055.03-54.41-1.0856.97-58.820.120.0-7.695.75266.18-45.2479.02-0.970.15165.2293.5448.13-63.04-530.8-446.380.000-100.0
20Q1 (5)52.65-2.41-10.44-22.03-695.31-683.99-25.71-1027.63-5146.94-21.34-1162.72-53250.0-4.67-834.0-46600.0-2.51-1573.33-2610.00.12-25.0-25.0-3.46-122.78-121.3879.79-0.255.1785.37-28.86-84.4814.63173.17103.250.00-100.0-100.0
19Q4 (4)53.95-3.760.0-2.7773.130.0-2.2873.360.0-1.6975.260.0-0.5070.060.0-0.1581.250.00.1623.080.015.1955.640.079.99-5.250.0120.001.050.0-20.00-6.670.024.25-16.640.0
19Q3 (3)56.06-7.860.0-10.31-27.130.0-8.56-17.740.0-6.83-17.960.0-1.67-22.790.0-0.80-17.650.00.130.00.09.76-7.050.084.427.00.0118.756.470.0-18.75-62.50.029.09-5.370.0
19Q2 (2)60.843.490.0-8.11-188.610.0-7.27-1383.670.0-5.79-14375.00.0-1.36-13500.00.0-0.68-780.00.00.13-18.750.010.50-35.110.078.903.990.0111.54-79.720.0-11.5497.440.030.749.860.0
19Q1 (1)58.790.00.0-2.810.00.0-0.490.00.0-0.040.00.0-0.010.00.00.100.00.00.160.00.016.180.00.075.870.00.0550.000.00.0-450.000.00.027.980.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)58.5725.740.32016.132.121.4401.4402.0701.2500.670.018.42222.03111.47-2.6423.53-75.5776.471964.711.14-9.6625.683.13
2022 (9)46.582.64-10.50015.79-22.53-10.900-16.970-22.980-11.0500.6734.05.720114.4921.5396.30-7.143.7001.2618.5524.90-17.47
2021 (8)45.38-1.09-23.20020.3915.16-22.450-24.040-22.590-11.7100.50-7.41-0.83094.2115.33103.70-2.94-3.2901.06126.2330.173.07
2020 (7)45.88-19.89-17.14017.707.58-16.000-13.740-13.530-7.0700.54-16.922.78-78.8881.692.13106.85-17.81-7.3100.47151.0729.275.17
2019 (6)57.27-7.03-5.76016.46524.17-4.430-3.400-3.520-1.7300.65-10.9613.16235.7179.9998.93130.00636.67-30.0000.192.7127.832.02
2018 (5)61.605.750.1902.64-5.51.0500.8400.8700.6200.737.353.92040.21-13.8817.65-81.1682.351201.180.18-30.2727.28-4.31
2017 (4)58.253.67-4.5902.7919.03-4.870-3.700-3.740-2.5100.68-10.53-1.80046.69-7.7693.6706.33-99.210.26028.5120.5
2016 (3)56.190.66-0.3802.3441.20.03-99.430.78-81.20.90-83.30.60-83.380.76-12.642.55-64.0350.62-2.03-700.000800.004826.320.00023.664.74
2015 (2)55.82-0.664.37-18.621.66-15.65.24-14.14.15-16.55.39-33.783.61-33.150.87-19.447.09-15.1951.679.2682.91-6.016.2437.610.00022.594.25
2014 (1)56.1905.3701.97-12.076.1004.9708.1405.4001.08-18.88.3646.1547.29-14.7588.20-28.4711.8000.00021.671.55

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