玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.9-0.68-8.231.450.69-8.810.258.7-3.850.0566.6766.6750.001.39-0.638.629.454.771.7267.8281.61000
23Q3 (19)2.92-1.35-0.341.44-3.36-2.040.230.0-8.00.030.00.049.32-2.03-1.717.881.37-7.681.031.370.34000
23Q2 (18)2.96-1.334.961.497.190.00.23-4.17-11.540.030.00.050.348.64-4.737.77-2.87-15.721.011.35-4.73000
23Q1 (17)3.0-5.06-14.291.39-12.58-1.420.24-7.69-4.00.030.00.046.33-7.9215.018.00-2.7712.01.005.3316.67000
22Q4 (16)3.167.85-7.331.598.161.920.264.0-13.330.030.00.050.320.299.998.23-3.57-6.480.95-7.287.91000
22Q3 (15)2.933.929.071.47-1.345.760.25-3.85-19.350.030.0-25.050.17-5.05-18.078.53-7.46-37.521.02-3.75-41.89000
22Q2 (14)2.82-19.4335.581.495.670.680.264.0-7.140.030.00.052.8431.16-25.749.2229.08-31.511.0624.11-26.24000
22Q1 (13)3.52.6413.641.41-9.62-18.50.25-16.670.00.030.0-25.040.29-11.94-28.287.14-18.81-12.00.86-2.57-34.0000
21Q4 (12)3.4150.22-13.891.5612.23-14.750.3-3.2387.50.03-25.0-25.045.75-25.29-1.08.80-35.58117.740.88-50.07-12.9000
21Q3 (11)2.279.13-33.431.39-6.08-16.770.3110.710.00.0433.3333.3361.23-13.9425.0313.661.4550.221.7622.17100.29000
21Q2 (10)2.08-32.47-33.551.48-14.45-20.430.2812.0-9.680.03-25.0-25.071.1526.6819.7413.4665.8535.921.4411.0612.86000
21Q1 (9)3.08-22.22-3.141.73-5.46-13.50.2556.25-24.240.040.00.056.1721.55-10.698.12100.89-21.781.3028.573.25000
20Q4 (8)3.9616.13-10.21.839.58-12.440.16-48.39-57.890.0433.3333.3346.21-5.64-2.494.04-55.56-53.111.0114.8148.48000
20Q3 (7)3.418.95-7.591.67-10.22-20.10.310.0-8.820.03-25.050.048.97-17.59-13.539.09-8.21-1.340.88-31.1662.32000
20Q2 (6)3.13-1.57-13.541.86-7.0-13.490.31-6.06-3.120.040.033.3359.42-5.510.059.90-4.5612.041.281.654.21000
20Q1 (5)3.18-27.89-22.062.0-4.31-8.680.33-13.166.450.0433.33100.062.8932.7117.1710.3820.4336.581.2684.91156.6000
19Q4 (4)4.4119.510.02.090.00.00.3811.760.00.0350.00.047.39-16.330.08.62-6.480.00.6825.510.0000.0
19Q3 (3)3.691.930.02.09-2.790.00.346.250.00.02-33.330.056.64-4.630.09.214.230.00.54-34.60.0000.0
19Q2 (2)3.62-11.270.02.15-1.830.00.323.230.00.0350.00.059.3910.650.08.8416.340.00.8369.060.0000.0
19Q1 (1)4.080.00.02.190.00.00.310.00.00.020.00.053.680.00.07.600.00.00.490.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)11.78-5.085.77-3.030.96-5.880.1427.2748.982.168.15-0.851.1934.0800
2022 (9)12.4114.485.95-3.251.02-10.530.11-21.4347.95-15.498.22-21.850.89-31.3700
2021 (8)10.84-20.76.15-16.441.143.640.14-6.6756.735.3710.5230.691.2917.700
2020 (7)13.67-13.487.36-13.511.1-18.520.1566.6753.84-0.048.05-5.821.1092.6400
2019 (6)15.8-3.138.51-1.391.351.50.0950.053.861.798.544.780.5754.8400
2018 (5)16.311.128.63-2.041.333.910.0650.052.91-3.128.152.760.3748.3400
2017 (4)16.13-15.998.81-8.131.285.790.04-20.054.629.357.9425.920.25-4.7700
2016 (3)19.2-13.869.59-3.131.21-17.690.05-44.4449.9512.466.30-4.440.26-35.512980.0
2015 (2)22.29-15.79.9-15.091.47-12.50.09-10.044.410.716.593.790.406.7612980.0
2014 (1)26.44-17.8611.66-17.661.68-11.580.125.044.1006.3500.38012980.0

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