- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.65 | 1.06 | -1.54 | 0.26 | -3.7 | -3.7 | 0.38 | -2.56 | 11.76 | 0.01 | 0.0 | 0.0 | 3.40 | -4.71 | -2.19 | 4.97 | -3.58 | 13.52 | 0.13 | -1.05 | 1.57 | 349 | 0.0 | 0.0 |
| 23Q3 (19) | 7.57 | -4.06 | -12.08 | 0.27 | -3.57 | -10.0 | 0.39 | 2.63 | 11.43 | 0.01 | -50.0 | 0.0 | 3.57 | 0.5 | 2.36 | 5.15 | 6.97 | 26.74 | 0.13 | -47.89 | 13.74 | 349 | 0.0 | -1.41 |
| 23Q2 (18) | 7.89 | 5.48 | -23.77 | 0.28 | 3.7 | 12.0 | 0.38 | 5.56 | 8.57 | 0.02 | 100.0 | 100.0 | 3.55 | -1.69 | 46.92 | 4.82 | 0.07 | 42.42 | 0.25 | 89.61 | 162.36 | 349 | 0.0 | -1.41 |
| 23Q1 (17) | 7.48 | -3.73 | -28.63 | 0.27 | 0.0 | -12.9 | 0.36 | 5.88 | -20.0 | 0.01 | 0.0 | 0.0 | 3.61 | 3.88 | 22.03 | 4.81 | 9.99 | 12.09 | 0.13 | 3.88 | 40.11 | 349 | 0.0 | -1.41 |
| 22Q4 (16) | 7.77 | -9.76 | -31.78 | 0.27 | -10.0 | -6.9 | 0.34 | -2.86 | 3.03 | 0.01 | 0.0 | 0.0 | 3.47 | -0.27 | 36.48 | 4.38 | 7.64 | 51.03 | 0.13 | 10.81 | 46.59 | 349 | -1.41 | -1.41 |
| 22Q3 (15) | 8.61 | -16.81 | -20.35 | 0.3 | 20.0 | -14.29 | 0.35 | 0.0 | -30.0 | 0.01 | 0.0 | 0.0 | 3.48 | 44.25 | 7.62 | 4.07 | 20.21 | -12.11 | 0.12 | 20.21 | 25.55 | 354 | 0.0 | -0.56 |
| 22Q2 (14) | 10.35 | -1.24 | -2.54 | 0.25 | -19.35 | -26.47 | 0.35 | -22.22 | -16.67 | 0.01 | 0.0 | 0.0 | 2.42 | -18.34 | -24.55 | 3.38 | -21.25 | -14.49 | 0.10 | 1.26 | 2.61 | 354 | 0.0 | -0.56 |
| 22Q1 (13) | 10.48 | -7.99 | 13.67 | 0.31 | 6.9 | -3.12 | 0.45 | 36.36 | -4.26 | 0.01 | 0.0 | 0.0 | 2.96 | 16.18 | -14.77 | 4.29 | 48.2 | -15.77 | 0.10 | 8.68 | -12.02 | 354 | 0.0 | -0.56 |
| 21Q4 (12) | 11.39 | 5.37 | 44.36 | 0.29 | -17.14 | 26.09 | 0.33 | -34.0 | -10.81 | 0.01 | 0.0 | 0.0 | 2.55 | -21.36 | -12.66 | 2.90 | -37.36 | -38.22 | 0.09 | -5.09 | -30.73 | 354 | -0.56 | -0.56 |
| 21Q3 (11) | 10.81 | 1.79 | 49.52 | 0.35 | 2.94 | 25.0 | 0.5 | 19.05 | 38.89 | 0.01 | 0.0 | 0.0 | 3.24 | 1.13 | -16.4 | 4.63 | 16.96 | -7.11 | 0.09 | -1.76 | -33.12 | 356 | 0.0 | 1.14 |
| 21Q2 (10) | 10.62 | 15.18 | -21.57 | 0.34 | 6.25 | -42.37 | 0.42 | -10.64 | -37.31 | 0.01 | 0.0 | 0.0 | 3.20 | -7.76 | -26.53 | 3.95 | -22.42 | -20.08 | 0.09 | -13.18 | 27.5 | 356 | 0.0 | 1.14 |
| 21Q1 (9) | 9.22 | 16.86 | 0 | 0.32 | 39.13 | 0 | 0.47 | 27.03 | 0 | 0.01 | 0.0 | 0 | 3.47 | 19.06 | 0 | 5.10 | 8.7 | 0 | 0.11 | -14.43 | 0 | 356 | 0.0 | 0 |
| 20Q4 (8) | 7.89 | 9.13 | 0 | 0.23 | -17.86 | 0 | 0.37 | 2.78 | 0 | 0.01 | 0.0 | 0 | 2.92 | -24.73 | 0 | 4.69 | -5.82 | 0 | 0.13 | -8.37 | 0 | 356 | 1.14 | 0 |
| 20Q3 (7) | 7.23 | -46.6 | 0 | 0.28 | -52.54 | 0 | 0.36 | -46.27 | 0 | 0.01 | 0.0 | 0 | 3.87 | -11.12 | 0 | 4.98 | 0.63 | 0 | 0.14 | 87.28 | 0 | 352 | 0.0 | 0 |
| 20Q2 (6) | 13.54 | 0 | 0 | 0.59 | 0 | 0 | 0.67 | 0 | 0 | 0.01 | 0 | 0 | 4.36 | 0 | 0 | 4.95 | 0 | 0 | 0.07 | 0 | 0 | 352 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 30.59 | -17.79 | 1.08 | -3.57 | 1.52 | 1.33 | 0.06 | 50.0 | 3.53 | 17.3 | 4.97 | 23.26 | 0.20 | 82.46 | 349 | 0.0 |
| 2022 (9) | 37.21 | -11.49 | 1.12 | -13.85 | 1.5 | -12.79 | 0.04 | 0.0 | 3.01 | -2.66 | 4.03 | -1.47 | 0.11 | 12.98 | 349 | -1.41 |
| 2021 (8) | 42.04 | 46.69 | 1.3 | 18.18 | 1.72 | 22.86 | 0.04 | 33.33 | 3.09 | -19.43 | 4.09 | -16.24 | 0.10 | -9.1 | 354 | -0.56 |
| 2020 (7) | 28.66 | 3.77 | 1.1 | -4.35 | 1.4 | 6.06 | 0.03 | 0.0 | 3.84 | -7.82 | 4.88 | 2.21 | 0.10 | -3.63 | 356 | 1.14 |
| 2019 (6) | 27.62 | -18.36 | 1.15 | -17.86 | 1.32 | 3.12 | 0.03 | -25.0 | 4.16 | 0.61 | 4.78 | 26.31 | 0.11 | -8.14 | 352 | -6.38 |
| 2018 (5) | 33.83 | 9.98 | 1.4 | 6.06 | 1.28 | 8.47 | 0.04 | 0.0 | 4.14 | -3.56 | 3.78 | -1.37 | 0.12 | -9.07 | 376 | 6.52 |
| 2017 (4) | 30.76 | 15.81 | 1.32 | 7.32 | 1.18 | -15.11 | 0.04 | -33.33 | 4.29 | -7.34 | 3.84 | -26.7 | 0.13 | -42.44 | 353 | -4.59 |
| 2016 (3) | 26.56 | -9.97 | 1.23 | -5.38 | 1.39 | -2.11 | 0.06 | 20.0 | 4.63 | 5.09 | 5.23 | 8.72 | 0.23 | 33.28 | 370 | -4.15 |
| 2015 (2) | 29.5 | -13.59 | 1.3 | -12.75 | 1.42 | 0.71 | 0.05 | -28.57 | 4.41 | 0.97 | 4.81 | 16.55 | 0.17 | -17.34 | 386 | -1.78 |
| 2014 (1) | 34.14 | 0 | 1.49 | 0 | 1.41 | 0 | 0.07 | 0 | 4.36 | 0 | 4.13 | 0 | 0.21 | 0 | 393 | 0 |
