- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.69 | -6.11 | -14.65 | 0.29 | -9.38 | 3.57 | 0.14 | -22.22 | -12.5 | 0.02 | -33.33 | 0.0 | 17.16 | -3.48 | 21.34 | 8.28 | -17.16 | 2.51 | 1.18 | -28.99 | 17.16 | 135 | 0.0 | 0.0 |
| 23Q3 (19) | 1.8 | -3.74 | -2.17 | 0.32 | 18.52 | 10.34 | 0.18 | 20.0 | 5.88 | 0.03 | 50.0 | 50.0 | 17.78 | 23.13 | 12.8 | 10.00 | 24.67 | 8.24 | 1.67 | 55.83 | 53.33 | 135 | 0.0 | 0.75 |
| 23Q2 (18) | 1.87 | 10.0 | -4.59 | 0.27 | -12.9 | 3.85 | 0.15 | -16.67 | 7.14 | 0.02 | -33.33 | 0.0 | 14.44 | -20.82 | 8.84 | 8.02 | -24.24 | 12.3 | 1.07 | -39.39 | 4.81 | 135 | 0.0 | 0.75 |
| 23Q1 (17) | 1.7 | -14.14 | -10.99 | 0.31 | 10.71 | -3.12 | 0.18 | 12.5 | 0.0 | 0.03 | 50.0 | 0.0 | 18.24 | 28.95 | 8.84 | 10.59 | 31.03 | 12.35 | 1.76 | 74.71 | 12.35 | 135 | 0.0 | 0.75 |
| 22Q4 (16) | 1.98 | 7.61 | -2.94 | 0.28 | -3.45 | -6.67 | 0.16 | -5.88 | -5.88 | 0.02 | 0.0 | 0.0 | 14.14 | -10.28 | -3.84 | 8.08 | -12.54 | -3.03 | 1.01 | -7.07 | 3.03 | 135 | 0.75 | 0.75 |
| 22Q3 (15) | 1.84 | -6.12 | -7.07 | 0.29 | 11.54 | -6.45 | 0.17 | 21.43 | -10.53 | 0.02 | 0.0 | -33.33 | 15.76 | 18.81 | 0.67 | 9.24 | 29.35 | -3.72 | 1.09 | 6.52 | -28.26 | 134 | 0.0 | -5.63 |
| 22Q2 (14) | 1.96 | 2.62 | 3.16 | 0.26 | -18.75 | -23.53 | 0.14 | -22.22 | -33.33 | 0.02 | -33.33 | -33.33 | 13.27 | -20.82 | -25.87 | 7.14 | -24.21 | -35.37 | 1.02 | -35.03 | -35.37 | 134 | 0.0 | -5.63 |
| 22Q1 (13) | 1.91 | -6.37 | 5.52 | 0.32 | 6.67 | -3.03 | 0.18 | 5.88 | -25.0 | 0.03 | 50.0 | 0.0 | 16.75 | 13.93 | -8.11 | 9.42 | 13.09 | -28.93 | 1.57 | 60.21 | -5.24 | 134 | 0.0 | -5.63 |
| 21Q4 (12) | 2.04 | 3.03 | 7.37 | 0.3 | -3.23 | 7.14 | 0.17 | -10.53 | -26.09 | 0.02 | -33.33 | -33.33 | 14.71 | -6.07 | -0.21 | 8.33 | -13.16 | -31.16 | 0.98 | -35.29 | -37.91 | 134 | -5.63 | -5.63 |
| 21Q3 (11) | 1.98 | 4.21 | 7.61 | 0.31 | -8.82 | -8.82 | 0.19 | -9.52 | -5.0 | 0.03 | 0.0 | 0.0 | 15.66 | -12.51 | -15.27 | 9.60 | -13.18 | -11.72 | 1.52 | -4.04 | -7.07 | 142 | 0.0 | -0.7 |
| 21Q2 (10) | 1.9 | 4.97 | 3.26 | 0.34 | 3.03 | 3.03 | 0.21 | -12.5 | 10.53 | 0.03 | 0.0 | 0.0 | 17.89 | -1.85 | -0.22 | 11.05 | -16.64 | 7.04 | 1.58 | -4.74 | -3.16 | 142 | 0.0 | -0.7 |
| 21Q1 (9) | 1.81 | -4.74 | 16.77 | 0.33 | 17.86 | 0.0 | 0.24 | 4.35 | 20.0 | 0.03 | 0.0 | 0.0 | 18.23 | 23.72 | -14.36 | 13.26 | 9.54 | 2.76 | 1.66 | 4.97 | -14.36 | 142 | 0.0 | -2.07 |
| 20Q4 (8) | 1.9 | 3.26 | 4.4 | 0.28 | -17.65 | 12.0 | 0.23 | 15.0 | -8.0 | 0.03 | 0.0 | 0.0 | 14.74 | -20.25 | 7.28 | 12.11 | 11.37 | -11.87 | 1.58 | -3.16 | -4.21 | 142 | -0.7 | -2.07 |
| 20Q3 (7) | 1.84 | 0.0 | -11.96 | 0.34 | 3.03 | -19.05 | 0.2 | 5.26 | -4.76 | 0.03 | 0.0 | 0.0 | 18.48 | 3.03 | -8.05 | 10.87 | 5.26 | 8.18 | 1.63 | 0.0 | 13.59 | 143 | 0.0 | -1.38 |
| 20Q2 (6) | 1.84 | 18.71 | -2.65 | 0.33 | 0.0 | -2.94 | 0.19 | -5.0 | -5.0 | 0.03 | 0.0 | 0.0 | 17.93 | -15.76 | -0.3 | 10.33 | -19.97 | -2.42 | 1.63 | -15.76 | 2.72 | 143 | -1.38 | -1.38 |
| 20Q1 (5) | 1.55 | -14.84 | -16.22 | 0.33 | 32.0 | -15.38 | 0.2 | -20.0 | -13.04 | 0.03 | 0.0 | 0.0 | 21.29 | 54.99 | 0.99 | 12.90 | -6.06 | 3.79 | 1.94 | 17.42 | 19.35 | 145 | 0.0 | 0.0 |
| 19Q4 (4) | 1.82 | -12.92 | 0.0 | 0.25 | -40.48 | 0.0 | 0.25 | 19.05 | 0.0 | 0.03 | 0.0 | 0.0 | 13.74 | -31.65 | 0.0 | 13.74 | 36.71 | 0.0 | 1.65 | 14.84 | 0.0 | 145 | 0.0 | 0.0 |
| 19Q3 (3) | 2.09 | 10.58 | 0.0 | 0.42 | 23.53 | 0.0 | 0.21 | 5.0 | 0.0 | 0.03 | 0.0 | 0.0 | 20.10 | 11.71 | 0.0 | 10.05 | -5.05 | 0.0 | 1.44 | -9.57 | 0.0 | 145 | 0.0 | 0.0 |
| 19Q2 (2) | 1.89 | 2.16 | 0.0 | 0.34 | -12.82 | 0.0 | 0.2 | -13.04 | 0.0 | 0.03 | 0.0 | 0.0 | 17.99 | -14.67 | 0.0 | 10.58 | -14.88 | 0.0 | 1.59 | -2.12 | 0.0 | 145 | 0.0 | 0.0 |
| 19Q1 (1) | 1.85 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 21.08 | 0.0 | 0.0 | 12.43 | 0.0 | 0.0 | 1.62 | 0.0 | 0.0 | 145 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.06 | -8.19 | 1.18 | 2.61 | 0.66 | 1.54 | 0.1 | 11.11 | 16.71 | 11.76 | 9.35 | 10.6 | 1.42 | 21.03 | 135 | 0.0 |
| 2022 (9) | 7.69 | -0.52 | 1.15 | -10.85 | 0.65 | -19.75 | 0.09 | -18.18 | 14.95 | -10.39 | 8.45 | -19.34 | 1.17 | -17.76 | 135 | 0.75 |
| 2021 (8) | 7.73 | 8.42 | 1.29 | 1.57 | 0.81 | -1.22 | 0.11 | -8.33 | 16.69 | -6.31 | 10.48 | -8.89 | 1.42 | -15.45 | 134 | -5.63 |
| 2020 (7) | 7.13 | -6.92 | 1.27 | -13.01 | 0.82 | -7.87 | 0.12 | 0.0 | 17.81 | -6.55 | 11.50 | -1.02 | 1.68 | 7.43 | 142 | -0.7 |
| 2019 (6) | 7.66 | -0.26 | 1.46 | 0.0 | 0.89 | 4.71 | 0.12 | 0.0 | 19.06 | 0.26 | 11.62 | 4.98 | 1.57 | 0.26 | 143 | -1.38 |
| 2018 (5) | 7.68 | 2.95 | 1.46 | 3.55 | 0.85 | 6.25 | 0.12 | -20.0 | 19.01 | 0.58 | 11.07 | 3.21 | 1.56 | -22.29 | 145 | -2.68 |
| 2017 (4) | 7.46 | 13.55 | 1.41 | -2.08 | 0.8 | 8.11 | 0.15 | 0.0 | 18.90 | -13.77 | 10.72 | -4.79 | 2.01 | -11.93 | 149 | 0.68 |
| 2016 (3) | 6.57 | 3.3 | 1.44 | 9.09 | 0.74 | -1.33 | 0.15 | -6.25 | 21.92 | 5.6 | 11.26 | -4.49 | 2.28 | -9.25 | 148 | 4.23 |
| 2015 (2) | 6.36 | -0.16 | 1.32 | 14.78 | 0.75 | -2.6 | 0.16 | 6.67 | 20.75 | 14.96 | 11.79 | -2.44 | 2.52 | 6.83 | 142 | -11.25 |
| 2014 (1) | 6.37 | 4.26 | 1.15 | 8.49 | 0.77 | -8.33 | 0.15 | 7.14 | 18.05 | 0 | 12.09 | 0 | 2.35 | 0 | 160 | 5.96 |
