- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.4 | 27.54 | 34.56 | 0.21 | 31.25 | 31.25 | 0.21 | -12.5 | 40.0 | 0.07 | 75.0 | 0.0 | 4.77 | 2.91 | -2.46 | 4.77 | -31.39 | 4.05 | 1.59 | 37.22 | -25.68 | 279 | 0.0 | 0.0 |
| 23Q3 (19) | 3.45 | 2.99 | -11.54 | 0.16 | 14.29 | 14.29 | 0.24 | 0.0 | -4.0 | 0.04 | 0.0 | 0.0 | 4.64 | 10.97 | 29.19 | 6.96 | -2.9 | 8.52 | 1.16 | -2.9 | 13.04 | 279 | 0.0 | 7.72 |
| 23Q2 (18) | 3.35 | 7.37 | -31.35 | 0.14 | 7.69 | -6.67 | 0.24 | 20.0 | -11.11 | 0.04 | 0.0 | 0.0 | 4.18 | 0.3 | 35.96 | 7.16 | 11.76 | 29.49 | 1.19 | -6.87 | 45.67 | 279 | 0.0 | 7.72 |
| 23Q1 (17) | 3.12 | -4.59 | -37.22 | 0.13 | -18.75 | -13.33 | 0.2 | 33.33 | -13.04 | 0.04 | -42.86 | 0.0 | 4.17 | -14.84 | 38.06 | 6.41 | 39.74 | 38.52 | 1.28 | -40.11 | 59.29 | 279 | 0.0 | 7.72 |
| 22Q4 (16) | 3.27 | -16.15 | -30.57 | 0.16 | 14.29 | 6.67 | 0.15 | -40.0 | -21.05 | 0.07 | 75.0 | 75.0 | 4.89 | 36.3 | 53.64 | 4.59 | -28.44 | 13.71 | 2.14 | 108.72 | 152.06 | 279 | 7.72 | 7.72 |
| 22Q3 (15) | 3.9 | -20.08 | -8.02 | 0.14 | -6.67 | 16.67 | 0.25 | -7.41 | 31.58 | 0.04 | 0.0 | 33.33 | 3.59 | 16.79 | 26.84 | 6.41 | 15.86 | 43.05 | 1.03 | 25.13 | 44.96 | 259 | 0.0 | -10.07 |
| 22Q2 (14) | 4.88 | -1.81 | 27.75 | 0.15 | 0.0 | 15.38 | 0.27 | 17.39 | 42.11 | 0.04 | 0.0 | 0.0 | 3.07 | 1.84 | -9.68 | 5.53 | 19.56 | 11.24 | 0.82 | 1.84 | -21.72 | 259 | 0.0 | -10.07 |
| 22Q1 (13) | 4.97 | 5.52 | 34.32 | 0.15 | 0.0 | 15.38 | 0.23 | 21.05 | 15.0 | 0.04 | 0.0 | 33.33 | 3.02 | -5.23 | -14.1 | 4.63 | 14.72 | -14.39 | 0.80 | -5.23 | -0.74 | 259 | 0.0 | -10.07 |
| 21Q4 (12) | 4.71 | 11.08 | 14.32 | 0.15 | 25.0 | -6.25 | 0.19 | 0.0 | -34.48 | 0.04 | 33.33 | -20.0 | 3.18 | 12.53 | -17.99 | 4.03 | -9.98 | -42.69 | 0.85 | 20.03 | -30.02 | 259 | -10.07 | -10.07 |
| 21Q3 (11) | 4.24 | 10.99 | 7.89 | 0.12 | -7.69 | -7.69 | 0.19 | 0.0 | -5.0 | 0.03 | -25.0 | -40.0 | 2.83 | -16.84 | -14.44 | 4.48 | -9.91 | -11.95 | 0.71 | -32.43 | -44.39 | 288 | 0.0 | 7.06 |
| 21Q2 (10) | 3.82 | 3.24 | -0.78 | 0.13 | 0.0 | -13.33 | 0.19 | -5.0 | 0.0 | 0.04 | 33.33 | 0.0 | 3.40 | -3.14 | -12.65 | 4.97 | -7.98 | 0.79 | 1.05 | 29.14 | 0.79 | 288 | 0.0 | 7.06 |
| 21Q1 (9) | 3.7 | -10.19 | -1.6 | 0.13 | -18.75 | -13.33 | 0.2 | -31.03 | 0.0 | 0.03 | -40.0 | -40.0 | 3.51 | -9.53 | -11.93 | 5.41 | -23.21 | 1.62 | 0.81 | -33.19 | -39.03 | 288 | 0.0 | 20.5 |
| 20Q4 (8) | 4.12 | 4.83 | 8.42 | 0.16 | 23.08 | 6.67 | 0.29 | 45.0 | 20.83 | 0.05 | 0.0 | 25.0 | 3.88 | 17.4 | -1.62 | 7.04 | 38.31 | 11.45 | 1.21 | -4.61 | 15.29 | 288 | 7.06 | 20.5 |
| 20Q3 (7) | 3.93 | 2.08 | 35.52 | 0.13 | -13.33 | 8.33 | 0.2 | 5.26 | 11.11 | 0.05 | 25.0 | 25.0 | 3.31 | -15.1 | -20.06 | 5.09 | 3.12 | -18.01 | 1.27 | 22.46 | -7.76 | 269 | 0.0 | 12.55 |
| 20Q2 (6) | 3.85 | 2.39 | 29.63 | 0.15 | 0.0 | 7.14 | 0.19 | -5.0 | 0.0 | 0.04 | -20.0 | 0.0 | 3.90 | -2.34 | -17.35 | 4.94 | -7.22 | -22.86 | 1.04 | -21.87 | -22.86 | 269 | 12.55 | 12.55 |
| 20Q1 (5) | 3.76 | -1.05 | 22.88 | 0.15 | 0.0 | 25.0 | 0.2 | -16.67 | 5.26 | 0.05 | 25.0 | 25.0 | 3.99 | 1.06 | 1.73 | 5.32 | -15.78 | -14.33 | 1.33 | 26.33 | 1.73 | 239 | 0.0 | 0.0 |
| 19Q4 (4) | 3.8 | 31.03 | 0.0 | 0.15 | 25.0 | 0.0 | 0.24 | 33.33 | 0.0 | 0.04 | 0.0 | 0.0 | 3.95 | -4.61 | 0.0 | 6.32 | 1.75 | 0.0 | 1.05 | -23.68 | 0.0 | 239 | 0.0 | 0.0 |
| 19Q3 (3) | 2.9 | -2.36 | 0.0 | 0.12 | -14.29 | 0.0 | 0.18 | -5.26 | 0.0 | 0.04 | 0.0 | 0.0 | 4.14 | -12.22 | 0.0 | 6.21 | -2.98 | 0.0 | 1.38 | 2.41 | 0.0 | 239 | 0.0 | 0.0 |
| 19Q2 (2) | 2.97 | -2.94 | 0.0 | 0.14 | 16.67 | 0.0 | 0.19 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 4.71 | 20.2 | 0.0 | 6.40 | 3.03 | 0.0 | 1.35 | 3.03 | 0.0 | 239 | 0.0 | 0.0 |
| 19Q1 (1) | 3.06 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 3.92 | 0.0 | 0.0 | 6.21 | 0.0 | 0.0 | 1.31 | 0.0 | 0.0 | 239 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.32 | -15.86 | 0.64 | 8.47 | 0.89 | 0.0 | 0.18 | -5.26 | 4.47 | 28.93 | 6.22 | 18.85 | 1.26 | 12.6 | 279 | 0.0 |
| 2022 (9) | 17.02 | 3.28 | 0.59 | 11.32 | 0.89 | 15.58 | 0.19 | 26.67 | 3.47 | 7.79 | 5.23 | 11.92 | 1.12 | 22.65 | 279 | 7.72 |
| 2021 (8) | 16.48 | 5.24 | 0.53 | -10.17 | 0.77 | -12.5 | 0.15 | -21.05 | 3.22 | -14.64 | 4.67 | -16.85 | 0.91 | -24.98 | 259 | -10.07 |
| 2020 (7) | 15.66 | 23.02 | 0.59 | 13.46 | 0.88 | 8.64 | 0.19 | 11.76 | 3.77 | -7.77 | 5.62 | -11.69 | 1.21 | -9.15 | 288 | 7.06 |
| 2019 (6) | 12.73 | -12.21 | 0.52 | -8.77 | 0.81 | 9.46 | 0.17 | -15.0 | 4.08 | 3.91 | 6.36 | 24.68 | 1.34 | -3.18 | 269 | 12.55 |
| 2018 (5) | 14.5 | -1.96 | 0.57 | 1.79 | 0.74 | 8.82 | 0.2 | 42.86 | 3.93 | 3.82 | 5.10 | 11.0 | 1.38 | 45.71 | 239 | -7.36 |
| 2017 (4) | 14.79 | -24.23 | 0.56 | -32.53 | 0.68 | -21.84 | 0.14 | -22.22 | 3.79 | -10.95 | 4.60 | 3.16 | 0.95 | 2.65 | 258 | -4.8 |
| 2016 (3) | 19.52 | 32.97 | 0.83 | 2.47 | 0.87 | 16.0 | 0.18 | 0.0 | 4.25 | -22.94 | 4.46 | -12.76 | 0.92 | -24.8 | 271 | 0.0 |
| 2015 (2) | 14.68 | 12.84 | 0.81 | 0.0 | 0.75 | 25.0 | 0.18 | 50.0 | 5.52 | -11.38 | 5.11 | 10.78 | 1.23 | 32.94 | 271 | 26.64 |
| 2014 (1) | 13.01 | 2.44 | 0.81 | 6.58 | 0.6 | -1.64 | 0.12 | 9.09 | 6.23 | 0 | 4.61 | 0 | 0.92 | 0 | 214 | -11.93 |
