玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)29.8313.04-6.4615.2137.65-7.488.28-61.02-20.699.94-42.07-16.191.30-50.57-15.581.16-47.98-12.120.12-7.699.099.75-56.72-15.011.04-15.6-12.87184.21255.7217.51-84.21-274.66-48.3710.80-12.05-2.96
23Q3 (19)26.3919.3-20.4911.0556.74-41.6321.2455.6-34.6517.1679.69-34.752.63103.88-41.812.23102.73-39.40.1318.18-7.1422.5351.41-32.3413.08-44.13-37.3651.79-0.49-10.8848.210.5315.0912.282.57.62
23Q2 (18)22.12-16.02-41.367.05-30.4-73.2513.6524.89-56.99.559.52-61.41.2925.24-82.851.1019.57-80.250.110.0-50.014.8821.97-53.8523.4194.76-7.3652.04-43.23-37.6247.96590.61184.6611.98-2.626.37
23Q1 (17)26.34-17.4-31.0310.13-38.38-62.410.934.69-65.598.72-26.48-65.521.03-33.12-91.560.92-30.3-88.070.110.0-63.3312.206.36-62.2612.02-5.13-78.5691.67-41.527.96.94112.24-54.6712.3010.5128.26
22Q4 (16)31.89-3.92-5.3116.44-13.15-27.5510.44-67.88-51.8511.86-54.9-35.861.54-65.93-84.241.32-64.13-77.630.11-21.43-65.6211.47-65.56-48.6612.67-39.32-79.53156.76169.7749.91-56.76-235.48-1143.4911.13-2.4531.1
22Q3 (15)33.19-12.01-1.9818.93-28.19-16.4232.502.6243.326.306.3141.094.52-39.89-54.83.68-33.93-37.730.14-36.36-56.2533.303.2942.3120.88-17.37-70.6258.11-30.35-41.6441.89148.65011.4120.3628.93
22Q2 (14)37.72-1.2328.4726.36-2.1532.831.67-0.2883.5924.74-2.1782.317.52-38.41-3.845.57-27.7620.820.22-26.67-35.2932.24-0.2879.7125.27-54.92-63.5683.42-1.81-27.5616.859.97211.079.48-1.1523.6
22Q1 (13)38.1913.3975.5926.9418.73100.4531.7646.49128.025.2936.78128.8712.2124.9778.257.7130.6891.320.30-6.25-16.6732.3344.72120.3856.06-9.42-22.3784.96-18.75-11.9615.32435.65338.169.5912.9636.8
21Q4 (12)33.68-0.5398.022.690.18168.8421.68-4.41206.2118.49-0.8143.619.77-2.3110.115.90-0.17109.220.320.0-13.5122.34-4.53187.8961.89-12.93-13.32104.565.01-11.12-4.56076.138.49-4.0731.02
21Q3 (11)33.8615.33101.7922.6514.11157.0922.6831.48181.7418.6437.36193.5410.0027.88173.975.9128.2158.080.32-5.88-11.1123.4030.43162.3371.082.4917.799.57-13.54-8.390.00100.0100.08.8515.3843.67
21Q2 (10)29.3634.9977.6219.8547.69144.1617.2523.83130.3113.5722.81120.657.8214.16136.974.6114.39116.430.34-5.560.017.9422.29113.5769.35-3.9614.82115.1719.346.03-15.17-533.82-75.967.679.4217.1
21Q1 (9)21.7527.8750.9413.4459.24242.8613.9396.75157.9611.0545.59170.836.8547.31339.14.0342.91283.810.36-2.744.014.6789.05116.3772.211.1338.6396.50-17.9733.273.50118.29-87.337.018.18-17.63
20Q4 (8)17.011.3720.478.44-4.2280.187.08-12.053826.327.5919.531797.54.6527.42483.332.8223.141780.00.372.7837.047.76-13.0580.771.4018.2321.33117.658.24108.4-19.12-119.85-101.276.485.19-25.0
20Q3 (7)16.781.519.968.818.36135.568.057.48113.536.353.25128.423.6510.61220.182.297.51213.70.365.8844.08.926.1970.8860.39-0.02-4.6108.700.078.7-8.70-0.8706.16-5.95-30.63
20Q2 (6)16.5314.719.988.13107.4204.497.4938.7146.386.1550.74365.913.30111.54587.52.13102.86508.570.3436.047.838.4023.8984.2160.4015.95-5.0108.6250.024.14-8.62-131.25-168.976.55-23.03-32.54
20Q1 (5)14.412.05-18.773.9276.58-0.765.402942.1119.734.08920.023.641.56766.6739.291.05600.036.360.25-7.4113.646.78494.749.1852.09-11.496.3172.41105.17-20.3427.59-98.16102.38.51-1.5-17.14
19Q4 (4)14.12-7.470.02.22-40.640.0-0.19-105.040.00.40-85.610.00.18-84.210.00.15-79.450.00.278.00.01.14-78.160.058.85-7.030.0-1400.00-1500.00.01500.0000.08.64-2.70.0
19Q3 (3)15.261.530.03.7440.070.03.7724.010.02.78110.610.01.14137.50.00.73108.570.00.258.70.05.2214.470.063.30-0.440.0100.0014.290.00.00-100.00.08.88-8.550.0
19Q2 (2)15.03-15.280.02.67-32.410.03.04-32.590.01.32-60.00.00.48-57.140.00.35-54.550.00.234.550.04.56-26.570.063.5829.760.087.50-3.750.012.50-8.330.09.71-5.450.0
19Q1 (1)17.740.00.03.950.00.04.510.00.03.300.00.01.120.00.00.770.00.00.220.00.06.210.00.049.000.00.090.910.00.013.640.00.010.270.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)26.13-26.9110.83-52.931.1290.8613.83-50.7111.56-49.616.11-73.825.46-70.390.47-41.2515.15-47.3811.04-12.8778.43-4.4121.5720.130.054.6811.8515.5
2022 (9)35.7520.1723.0116.680.5917.7328.0648.1522.9448.023.34-31.7918.44-11.130.80-39.8528.7946.7412.67-79.5382.04-21.2217.9600.05-13.1510.2627.93
2021 (8)29.7581.7319.72156.770.50-29.0218.94164.915.50146.8234.22162.8320.75160.681.336.419.62143.4261.89-13.32104.15-2.8-4.1500.06-23.288.0218.64
2020 (7)16.375.957.68146.950.70-34.997.15168.86.28232.2813.02345.897.96300.01.2528.878.0694.2271.4021.33107.14-8.39-7.1400.07-58.996.76-27.47
2019 (6)15.45-16.263.11-51.331.0833.32.66-61.511.89-67.972.92-74.51.99-74.090.97-24.224.15-49.1458.85-1.93116.9526.41-16.9500.18-16.919.324.72
2018 (5)18.4516.116.39122.650.81-33.476.91196.575.90235.2311.45306.037.68271.011.2810.348.16109.2360.0138.4692.51-24.177.4900.2108.90-8.81
2017 (4)15.89-1.552.8780.51.22-25.232.33-52.831.76-57.282.82-47.292.07-50.361.1614.853.90-43.843.3425.55122.00284.07-24.0000.0009.76-8.61
2016 (3)16.14-19.661.59-74.151.63-2.294.94-34.664.12-32.245.352.494.17-5.441.0138.366.94-28.4534.5255.8531.76-60.9667.06259.680.00010.68-1.39
2015 (2)20.095.96.15-19.711.6722.997.56-25.746.08-27.715.22-34.014.41-33.780.73-7.599.70-19.3722.1537.0781.368.1318.64-24.710.00010.8330.64
2014 (1)18.9707.6601.36-31.710.1808.4107.9106.6600.79-5.9512.03016.16-24.7775.2414.1524.76-27.370.0008.2918.77

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