. 愛玩股

   玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.72-6.5262.260.050.00.00.07-22.220.00.09-25.028.572.916.98-38.374.07-16.8-38.375.23-19.77-20.7622211.011.0
23Q3 (19)1.8410.8442.640.050.0-16.670.0912.528.570.12-14.2950.02.72-9.78-41.584.891.49-9.866.52-22.675.162000.0-9.09
23Q2 (18)1.662.4741.880.050.0-16.670.0814.290.00.1440.0100.03.01-2.41-41.274.8211.53-29.528.4336.6340.962000.0-9.09
23Q1 (17)1.6252.8367.010.050.00.00.070.00.00.142.8642.863.09-34.57-40.124.32-34.57-40.126.17-6.53-14.462000.0-9.09
22Q4 (16)1.06-17.8310.420.05-16.6725.00.070.00.00.07-12.5-12.54.721.4213.216.6021.7-9.436.606.49-20.75200-9.09-9.09
22Q3 (15)1.2910.2640.220.060.050.00.07-12.50.00.0814.290.04.65-9.36.985.43-20.64-28.686.203.65-28.682200.0-9.84
22Q2 (14)1.1720.6239.290.0620.050.00.0814.290.00.070.0-12.55.13-0.517.696.84-5.25-28.215.98-17.09-37.182200.0-9.84
22Q1 (13)0.971.0422.780.0525.066.670.070.00.00.07-12.5-22.225.1523.7135.747.22-1.03-18.567.22-13.4-36.662200.0-9.84
21Q4 (12)0.964.3543.280.040.033.330.070.00.00.080.0-11.114.17-4.17-6.947.29-4.17-30.218.33-4.17-37.96220-9.84-9.84
21Q3 (11)0.929.5226.030.040.033.330.07-12.50.00.080.0-20.04.35-8.75.87.61-20.11-20.658.70-8.7-36.522440.0-1.61
21Q2 (10)0.846.339.090.0433.3333.330.0814.29-11.110.08-11.11-46.674.7625.422.229.527.48-18.529.52-16.4-51.112440.0-1.61
21Q1 (9)0.7917.91-56.110.030.0-40.00.070.0-30.00.090.0-35.713.80-15.1936.718.86-15.1959.4911.39-15.1946.472440.0-1.61
20Q4 (8)0.67-8.22-61.050.030.0-40.00.070.0-12.50.09-10.0-35.714.488.9654.0310.458.96124.6313.43-1.9465.03244-1.61-1.61
20Q3 (7)0.73-5.19-61.780.030.0-40.00.07-22.22-30.00.1-33.33-50.04.115.4856.999.59-17.9683.1513.70-29.6830.822480.00.4
20Q2 (6)0.77-57.22-64.350.03-40.0-40.00.09-10.00.00.157.1425.03.9040.2668.3111.69110.39180.5219.48150.46250.652480.00.4
20Q1 (5)1.84.65-6.250.050.00.00.125.00.00.140.040.02.78-4.446.675.5619.446.677.78-4.4449.332480.00.4
19Q4 (4)1.72-9.950.00.050.00.00.08-20.00.00.14-30.00.02.9111.050.04.65-11.160.08.14-22.270.02480.40.0
19Q3 (3)1.91-11.570.00.050.00.00.111.110.00.266.670.02.6213.090.05.2425.650.010.4788.480.02470.00.0
19Q2 (2)2.1612.50.00.050.00.00.09-10.00.00.1220.00.02.31-11.110.04.17-20.00.05.566.670.02470.00.0
19Q1 (1)1.920.00.00.050.00.00.10.00.00.10.00.02.600.00.05.210.00.05.210.00.02470.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)6.8452.00.2-9.090.316.90.4555.172.92-40.194.53-29.676.582.0922211.0
2022 (9)4.527.840.2246.670.290.00.29-12.124.8914.736.44-21.786.44-31.26200-9.09
2021 (8)3.52-11.340.1515.380.290.00.33-31.254.2630.148.2412.789.38-22.46220-9.84
2020 (7)3.97-48.510.13-35.00.29-12.120.48-14.293.2726.237.3070.6712.0966.46244-1.61
2019 (6)7.71-0.520.2-9.090.33-19.510.5627.272.59-8.624.28-19.097.2627.93248-1.98
2018 (5)7.75-7.850.2222.220.4113.890.442.332.8432.635.2923.595.6811.042530.4
2017 (4)8.41-8.490.18-5.260.36-2.70.430.02.143.524.286.325.119.272521.2
2016 (3)9.194.080.1911.760.37-2.630.434.882.077.394.03-6.454.680.772495.96
2015 (2)8.8314.970.170.00.388.570.4113.891.93-13.024.30-5.574.64-0.9423518.09
2014 (1)7.689.090.17-10.530.3512.90.369.092.2104.5604.6901995.29

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