玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)20.1014.631.63-24.56-65.837.74-25.94-266.94.63-25.94-266.94.63-4.53-200.010.65-3.28-203.713.680.13-13.33-7.14-20.43-688.84.6739.6212.1415.4195.83-54.9-0.974.17103.729.1732.6920.32-5.55
23Q3 (19)17.5432.38-4.05-14.81-2.0717.49-7.0734.5439.62-7.0734.5439.62-1.5149.1641.47-1.0850.043.750.15-25.0-11.76-2.5966.5467.7535.33-15.0910.68212.5064.236.0-112.50-218.75-100.027.1729.884.34
23Q2 (18)13.254.41-7.41-14.519.64.98-10.8025.219.55-10.8025.219.47-2.9721.438.9-2.1623.413.250.200.0-4.76-7.7430.3315.3241.6129.119.64129.4118.630.65-35.29-288.24-23.5320.92-2.24-2.15
23Q1 (17)12.69-16.98.0-16.0539.71-11.77-14.4446.91-30.21-14.4446.91-30.21-3.7825.44-29.01-2.8225.79-25.890.2042.860.0-11.1148.16-38.8732.23-6.1229.8109.0912.73-17.09-9.09-381.8271.2121.40-38.172.25
22Q4 (16)15.27-16.4753.62-26.62-48.3-44.36-27.20-132.28-48.63-27.20-132.28-48.63-5.07-96.51-6.74-3.80-97.92-5.850.14-17.65-30.0-21.43-166.87-37.0234.337.55-3.0896.77-38.06-3.233.23105.73034.6132.9155.13
22Q3 (15)18.2827.7440.4-17.95-17.55-31.31-11.711.9331.84-11.711.8431.88-2.5820.8630.08-1.9222.8927.820.17-19.0513.33-8.0312.1443.4131.92-8.228.9156.2521.53100.89-56.25-96.88-403.7526.0421.86.16
22Q2 (14)14.3121.7919.45-15.27-6.3410.39-11.94-7.66-113.8-11.93-7.57-116.02-3.26-11.26-111.47-2.49-11.16-113.080.215.0-19.23-9.14-14.25-110.3234.7840.07-26.81128.57-2.29748.98-28.579.52-123.9421.382.1531.49
22Q1 (13)11.7518.21-19.24-14.3622.13-35.98-11.0939.4-75.47-11.0939.4-74.92-2.9338.32-18.62-2.2437.6-42.680.200.0-20.0-8.0048.85-116.2224.83-29.9-52.19131.5831.58-19.91-31.58050.8820.93-6.198.84
21Q4 (12)9.94-23.66-23.95-18.44-34.89-356.44-18.30-6.52-411.17-18.30-6.46-409.75-4.75-28.73-130.58-3.59-34.96-171.970.2033.33-45.95-15.64-10.22-928.9535.4220.85-42.73100.0028.57-7.69-0.00-100.0100.022.31-9.0580.94
21Q3 (11)13.028.68-19.98-13.6719.78-40.21-17.18-119.85-228.49-17.19-123.08-226.81-3.69-112.99-97.33-2.66-113.97-125.420.15-42.31-34.78-14.19-116.02-506.4129.31-38.32-41.6477.78492.59-59.2618.52-84.48120.3724.5350.8626.44
21Q2 (10)11.98-17.66-7.42-17.04-61.36-58.2286.551469.46904.3774.471274.61792.128.411250.2799.7519.041312.74840.860.264.08.3388.572493.781149.4147.52-8.51-27.21-19.81-112.06-119.81119.34285.64016.26-15.440
21Q1 (9)14.5511.32-29.16-10.56-161.39-794.92-6.32-76.54-2138.71-6.34-76.6-2145.16-2.47-19.9-1864.29-1.57-18.94-1527.270.25-32.43-13.79-3.70-143.42-276.1951.94-16.025.23164.2951.65154.76-64.29-285.71-116.0719.2355.9624.47
20Q4 (8)13.07-19.67-15.13-4.0458.5640.15-3.5831.5554.63-3.5931.7554.5-2.06-10.1640.97-1.32-11.8641.330.3760.8727.59-1.5235.0475.061.8523.1616.22108.33-43.2524.58-16.6781.67-227.7812.33-36.440
20Q3 (7)16.2725.7331.32-9.759.4721.88-5.2351.3954.48-5.2651.1254.22-1.8753.9453.48-1.1854.0951.440.23-4.179.52-2.3472.2773.9450.22-23.07-4.25190.9190.9172.43-90.910-1172.7319.40010.16
20Q2 (6)12.94-37.0-16.25-10.77-812.71-71.77-10.76-3570.97-200.56-10.76-3570.97-198.89-4.06-3000.0-161.94-2.57-2436.36-176.340.24-17.24-11.11-8.44-501.9-424.2265.2832.25-11.53100.00133.33-42.11-0.00-100.0100.00.00-100.0-100.0
20Q1 (5)20.5433.3833.9-1.1882.5269.110.31103.93140.790.31103.93139.740.14104.01136.840.11104.89150.00.290.0-3.332.10134.5482.6149.36-7.25-4.47-300.00-445.0-169.23400.002966.67209.0915.45011.07
19Q4 (4)15.4024.290.0-6.7545.910.0-7.8931.330.0-7.8931.330.0-3.4913.180.0-2.257.410.00.2938.10.0-6.0832.290.053.221.470.086.96-21.460.013.04282.610.00.00-100.00.0
19Q3 (3)12.39-19.810.0-12.48-99.040.0-11.49-220.950.0-11.49-219.170.0-4.02-159.350.0-2.43-161.290.00.21-22.220.0-8.98-457.760.052.45-28.920.0110.71-35.90.0-7.1490.180.017.6120.290.0
19Q2 (2)15.450.720.0-6.27-64.140.0-3.58-371.050.0-3.60-361.540.0-1.55-307.890.0-0.93-322.730.00.27-10.00.0-1.61-240.00.073.7942.810.0172.73-60.140.0-72.7380.170.014.645.250.0
19Q1 (1)15.340.00.0-3.820.00.0-0.760.00.0-0.780.00.0-0.380.00.0-0.220.00.00.300.00.01.150.00.051.670.00.0433.330.00.0-366.670.00.013.910.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)15.284.3-16.8303.1023.82-13.750-13.750-12.800-9.3000.68-2.86-9.88039.6215.41122.540.57-22.5401.25-0.924.58-0.85
2022 (9)14.6517.95-17.7502.5052.75-14.500-14.500-13.760-10.1600.70-19.54-11.02034.33-3.08121.840-21.8401.263.8324.7923.7
2021 (8)12.42-20.84-14.9401.642.817.51013.77017.75012.0800.87-22.3220.18035.42-42.73-85.610184.8901.219.8820.0429.12
2020 (7)15.696.16-5.9201.5919.61-4.470-4.470-7.850-4.9501.123.7-2.25061.8516.22131.252.79-31.2501.1010.4715.521.57
2019 (6)14.7813.26-6.9401.33188.0-5.430-5.440-9.480-5.7801.08-11.48-3.42053.22-21.4127.69-54.84-27.6901.0021.1615.2822.34
2018 (5)13.05-16.98-5.4500.46-38.79-1.920-1.940-3.680-2.3501.2228.42-0.86067.7146.08282.76188.77-182.7600.82-4.912.49-15.49
2017 (4)15.72-18.89-7.8600.76-30.2-8.110-8.210-10.650-7.7900.95120.93-5.80046.3565.397.92-51.043.1200.87014.78-44.39
2016 (3)19.3899.79-22.2701.084.13-11.190-13.150-7.220-5.6400.4319.44-2.48028.040.97200.0060.94-100.0000.00026.58-20.54
2015 (2)9.70-36.23-30.9401.04-41.47-24.830-25.460-16.400-9.1300.36-20.0-18.94027.77-77.05124.273.64-24.6900.00033.4540.72
2014 (1)15.210-16.0401.78-0.06-13.390-17.010-15.500-7.0200.45-10.0-5.210121.0235.66119.9137.3-19.9100.00023.77-13.22

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