- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.93 | -19.83 | -16.96 | 0.1 | -9.09 | -41.18 | 0.13 | 18.18 | -18.75 | 0.18 | -5.26 | 5.88 | 10.75 | 13.39 | -29.16 | 13.98 | 47.41 | -2.15 | 19.35 | 18.17 | 27.51 | 126 | 0.0 | 0.0 |
| 23Q3 (19) | 1.16 | -25.16 | -15.33 | 0.11 | -26.67 | -38.89 | 0.11 | 0.0 | 0.0 | 0.19 | 26.67 | 5.56 | 9.48 | -2.01 | -27.83 | 9.48 | 33.62 | 18.1 | 16.38 | 69.25 | 24.66 | 126 | 0.0 | -9.35 |
| 23Q2 (18) | 1.55 | 1.31 | -11.43 | 0.15 | -6.25 | -25.0 | 0.11 | 0.0 | -8.33 | 0.15 | -6.25 | -6.25 | 9.68 | -7.46 | -15.32 | 7.10 | -1.29 | 3.49 | 9.68 | -7.46 | 5.85 | 126 | 0.0 | -9.35 |
| 23Q1 (17) | 1.53 | 36.61 | -12.57 | 0.16 | -5.88 | -20.0 | 0.11 | -31.25 | 0.0 | 0.16 | -5.88 | 6.67 | 10.46 | -31.1 | -8.5 | 7.19 | -49.67 | 14.38 | 10.46 | -31.1 | 22.0 | 126 | 0.0 | -9.35 |
| 22Q4 (16) | 1.12 | -18.25 | -37.43 | 0.17 | -5.56 | -15.0 | 0.16 | 45.45 | 33.33 | 0.17 | -5.56 | 13.33 | 15.18 | 15.53 | 35.85 | 14.29 | 77.92 | 113.1 | 15.18 | 15.53 | 81.13 | 126 | -9.35 | -9.35 |
| 22Q3 (15) | 1.37 | -21.71 | -11.61 | 0.18 | -10.0 | -10.0 | 0.11 | -8.33 | 10.0 | 0.18 | 12.5 | 12.5 | 13.14 | 14.96 | 1.82 | 8.03 | 17.09 | 24.45 | 13.14 | 43.7 | 27.28 | 139 | 0.0 | -5.44 |
| 22Q2 (14) | 1.75 | 0.0 | -28.57 | 0.2 | 0.0 | -31.03 | 0.12 | 9.09 | -25.0 | 0.16 | 6.67 | -20.0 | 11.43 | 0.0 | -3.45 | 6.86 | 9.09 | 5.0 | 9.14 | 6.67 | 12.0 | 139 | 0.0 | -5.44 |
| 22Q1 (13) | 1.75 | -2.23 | -18.98 | 0.2 | 0.0 | -16.67 | 0.11 | -8.33 | -8.33 | 0.15 | 0.0 | -16.67 | 11.43 | 2.29 | 2.86 | 6.29 | -6.24 | 13.14 | 8.57 | 2.29 | 2.86 | 139 | 0.0 | -5.44 |
| 21Q4 (12) | 1.79 | 15.48 | -45.59 | 0.2 | 0.0 | -25.93 | 0.12 | 20.0 | -14.29 | 0.15 | -6.25 | 0.0 | 11.17 | -13.41 | 36.15 | 6.70 | 3.91 | 57.54 | 8.38 | -18.82 | 83.8 | 139 | -5.44 | -5.44 |
| 21Q3 (11) | 1.55 | -36.73 | -27.57 | 0.2 | -31.03 | -25.93 | 0.1 | -37.5 | -23.08 | 0.16 | -20.0 | 0.0 | 12.90 | 9.01 | 2.27 | 6.45 | -1.21 | 6.2 | 10.32 | 26.45 | 38.06 | 147 | 0.0 | -8.7 |
| 21Q2 (10) | 2.45 | 13.43 | 3.38 | 0.29 | 20.83 | 16.0 | 0.16 | 33.33 | 33.33 | 0.2 | 11.11 | 17.65 | 11.84 | 6.53 | 12.21 | 6.53 | 17.55 | 28.98 | 8.16 | -2.04 | 13.81 | 147 | 0.0 | -8.7 |
| 21Q1 (9) | 2.16 | -34.35 | -24.48 | 0.24 | -11.11 | -14.29 | 0.12 | -14.29 | -14.29 | 0.18 | 20.0 | 0.0 | 11.11 | 35.39 | 13.49 | 5.56 | 30.56 | 13.49 | 8.33 | 82.78 | 32.41 | 147 | 0.0 | -14.53 |
| 20Q4 (8) | 3.29 | 53.74 | 11.15 | 0.27 | 0.0 | 0.0 | 0.14 | 7.69 | -12.5 | 0.15 | -6.25 | -34.78 | 8.21 | -34.95 | -10.03 | 4.26 | -29.95 | -21.28 | 4.56 | -39.02 | -41.32 | 147 | -8.7 | -14.53 |
| 20Q3 (7) | 2.14 | -9.7 | -12.65 | 0.27 | 8.0 | 0.0 | 0.13 | 8.33 | 0.0 | 0.16 | -5.88 | -20.0 | 12.62 | 19.61 | 14.49 | 6.07 | 19.98 | 14.49 | 7.48 | 4.23 | -8.41 | 161 | 0.0 | -6.4 |
| 20Q2 (6) | 2.37 | -17.13 | -23.55 | 0.25 | -10.71 | -21.88 | 0.12 | -14.29 | -14.29 | 0.17 | -5.56 | -19.05 | 10.55 | 7.75 | 2.19 | 5.06 | 3.44 | 12.12 | 7.17 | 13.97 | 5.89 | 161 | -6.4 | -6.4 |
| 20Q1 (5) | 2.86 | -3.38 | -18.05 | 0.28 | 3.7 | -9.68 | 0.14 | -12.5 | -6.67 | 0.18 | -21.74 | -14.29 | 9.79 | 7.33 | 10.22 | 4.90 | -9.44 | 13.89 | 6.29 | -19.0 | 4.6 | 172 | 0.0 | 0.0 |
| 19Q4 (4) | 2.96 | 20.82 | 0.0 | 0.27 | 0.0 | 0.0 | 0.16 | 23.08 | 0.0 | 0.23 | 15.0 | 0.0 | 9.12 | -17.23 | 0.0 | 5.41 | 1.87 | 0.0 | 7.77 | -4.81 | 0.0 | 172 | 0.0 | 0.0 |
| 19Q3 (3) | 2.45 | -20.97 | 0.0 | 0.27 | -15.62 | 0.0 | 0.13 | -7.14 | 0.0 | 0.2 | -4.76 | 0.0 | 11.02 | 6.76 | 0.0 | 5.31 | 17.49 | 0.0 | 8.16 | 20.51 | 0.0 | 172 | 0.0 | 0.0 |
| 19Q2 (2) | 3.1 | -11.17 | 0.0 | 0.32 | 3.23 | 0.0 | 0.14 | -6.67 | 0.0 | 0.21 | 0.0 | 0.0 | 10.32 | 16.21 | 0.0 | 4.52 | 5.08 | 0.0 | 6.77 | 12.58 | 0.0 | 172 | 0.0 | 0.0 |
| 19Q1 (1) | 3.49 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 8.88 | 0.0 | 0.0 | 4.30 | 0.0 | 0.0 | 6.02 | 0.0 | 0.0 | 172 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.16 | -13.86 | 0.52 | -31.58 | 0.46 | -6.12 | 0.68 | 1.49 | 10.08 | -20.57 | 8.91 | 8.98 | 13.18 | 17.82 | 126 | 0.0 |
| 2022 (9) | 5.99 | -24.46 | 0.76 | -18.28 | 0.49 | 0.0 | 0.67 | -2.9 | 12.69 | 8.19 | 8.18 | 32.39 | 11.19 | 28.55 | 126 | -9.35 |
| 2021 (8) | 7.93 | -25.61 | 0.93 | -12.26 | 0.49 | -9.26 | 0.69 | 4.55 | 11.73 | 17.94 | 6.18 | 21.98 | 8.70 | 40.54 | 139 | -5.44 |
| 2020 (7) | 10.66 | -11.17 | 1.06 | -10.17 | 0.54 | -5.26 | 0.66 | -22.35 | 9.94 | 1.12 | 5.07 | 6.65 | 6.19 | -12.59 | 147 | -8.7 |
| 2019 (6) | 12.0 | -20.63 | 1.18 | -4.84 | 0.57 | -6.56 | 0.85 | -10.53 | 9.83 | 19.9 | 4.75 | 17.74 | 7.08 | 12.74 | 161 | -6.4 |
| 2018 (5) | 15.12 | 27.06 | 1.24 | -0.8 | 0.61 | -7.58 | 0.95 | 5.56 | 8.20 | -21.93 | 4.03 | -27.26 | 6.28 | -16.92 | 172 | -2.82 |
| 2017 (4) | 11.9 | 84.21 | 1.25 | 25.0 | 0.66 | -20.48 | 0.9 | 4.65 | 10.50 | -32.14 | 5.55 | -56.83 | 7.56 | -43.19 | 177 | 13.46 |
| 2016 (3) | 6.46 | -32.78 | 1.0 | -27.54 | 0.83 | -38.97 | 0.86 | -27.12 | 15.48 | 7.8 | 12.85 | -9.21 | 13.31 | 8.42 | 156 | -19.17 |
| 2015 (2) | 9.61 | -38.98 | 1.38 | -27.75 | 1.36 | -24.02 | 1.18 | -2.48 | 14.36 | 18.41 | 14.15 | 24.52 | 12.28 | 59.83 | 193 | -65.6 |
| 2014 (1) | 15.75 | -12.45 | 1.91 | -35.47 | 1.79 | -30.62 | 1.21 | -39.2 | 12.13 | 0 | 11.37 | 0 | 7.68 | 0 | 561 | -54.94 |
