玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)34.95-4.6610.1810.44-25.0550.873.70-79.887.871.72-87.14-23.890.39-89.29-29.090.30-86.55-26.830.14-12.50.012.80-51.136.6763.35-1.93-5.6284.62276.9942.31-184.62-853.43-84.6226.829.6-0.85
23Q3 (19)36.6618.9530.0913.93101.0186.9818.3919.3412.3413.3855.7619.043.6463.966.742.2363.9711.50.166.67-5.8826.1910.2712.3664.60-9.74-7.0875.5066.6666.5424.50-55.2-55.1824.47-8.424.84
23Q2 (18)30.82-8.49-0.426.93-17.2-49.6715.41119.2-18.218.59106.49-25.822.22141.3-45.591.36119.35-42.130.1515.38-25.023.7542.9-4.6671.57-1.99-13.8245.30-61.98-37.9554.70385.66102.626.720.6410.32
23Q1 (17)33.686.1819.398.3720.95-20.447.03104.96-45.254.1684.07-51.230.9267.27-68.060.6251.22-63.310.13-7.14-31.5816.6238.5-13.0873.028.81-1.79119.15-40.4345.25-19.1580.85-206.5726.55-1.8515.03
22Q4 (16)31.7212.569.496.92-7.11-42.763.43-79.05-64.312.26-79.89-65.910.55-83.87-79.090.41-79.5-72.850.14-17.65-36.3612.00-48.52-20.3767.11-3.47-16.37200.00341.1859.7-100.00-282.93-296.327.0515.915.35
22Q3 (15)28.18-8.95-5.637.45-45.9-48.6916.37-13.1115.1211.24-2.9426.583.41-16.42-9.552.00-14.89-6.10.17-15.0-26.0923.31-6.4219.4269.52-16.29-17.5945.33-37.9-55.7454.67102.473106.6723.34-3.639.99
22Q2 (14)30.959.713.1713.7730.890.5818.8446.7367.0211.5835.7629.824.0841.6724.012.3539.0522.40.205.26-4.7624.9130.2844.2483.0511.73.8873.00-11.01-39.7927.0050.26227.1324.224.94-4.68
22Q1 (13)28.21-2.62-10.2210.52-12.99-17.312.8433.61-7.098.5328.667.572.889.518.681.6911.925.620.19-13.640.019.1226.87-6.3274.35-7.35-0.6582.03-34.5-10.7117.97171.21121.0223.08-1.58-11.2
21Q4 (12)28.97-2.98-4.9212.09-16.746.999.61-32.4226.786.63-25.3436.982.63-30.2465.411.51-29.1151.00.22-4.3515.7915.07-22.84.5180.25-4.8710.8125.2322.27-16.51-25.23-1287.8547.923.4510.51-9.56
21Q3 (11)29.86-0.47-18.3914.526.06-6.514.2226.069.478.88-0.4520.983.7714.5954.512.1310.9444.90.239.5221.0519.5213.03-1.6684.365.5219.14102.42-15.52-14.38-1.8291.4490.7421.22-16.49-14.3
21Q2 (10)30.00-4.52-17.3313.697.63-15.8111.28-18.38-31.188.9212.48-17.413.2924.15-12.961.9220.0-15.420.2110.535.017.27-15.38-22.8379.956.830.03121.2431.9722.1-21.24-361.24-3115.9325.41-2.23-3.09
21Q1 (9)31.423.1220.0612.7212.57265.5213.8282.32167.317.9363.84147.042.6566.67248.681.6060.0196.30.190.035.7120.4141.5441.4474.843.3311.2991.87-38.7535.628.13116.78-74.825.990.23-1.81
20Q4 (8)30.47-16.73-0.7511.30-27.247.527.58-41.6559.244.84-34.0679.931.59-34.8489.291.00-31.9775.440.190.05.5614.42-27.3624.272.432.292.35150.0025.39-32.32-48.44-146.860.1725.934.730
20Q3 (7)36.590.8322.6615.53-4.4945.012.99-20.74-4.77.34-32.04-17.062.44-35.45-15.571.47-35.24-17.880.19-5.00.019.85-11.31.2270.81-11.416.63119.6320.4753.61-19.63-2886.92-192.4124.76-5.572.06
20Q2 (6)36.2938.6726.8416.26367.2491.0716.39217.0237.3810.80236.4549.793.78397.3760.172.27320.3748.370.2042.860.022.3855.0925.8779.9318.8613.0799.3046.5839.850.70-97.82-97.5726.22-0.942.5
20Q1 (5)26.17-14.760.963.48-66.89-43.045.178.61-0.963.2119.334.90.76-9.52-7.320.54-5.26-6.90.14-22.22-17.6514.4324.2922.0867.25-4.978.5767.74-69.43-41.9432.26126.52293.5526.470-2.72
19Q4 (4)30.702.920.010.51-1.870.04.76-65.080.02.69-69.60.00.84-70.930.00.57-68.160.00.18-5.260.011.61-40.80.070.776.570.0221.62184.580.0-121.62-672.640.00.00-100.00.0
19Q3 (3)29.834.260.010.7125.850.013.6314.250.08.8522.750.02.8922.460.01.7916.990.00.19-5.00.019.6110.290.066.41-6.050.077.889.680.021.24-26.760.024.26-5.160.0
19Q2 (2)28.6110.380.08.5139.280.011.93128.540.07.21135.620.02.36187.80.01.53163.790.00.2017.650.017.7850.420.070.6914.130.071.00-39.140.029.00274.00.025.58-5.990.0
19Q1 (1)25.920.00.06.110.00.05.220.00.03.060.00.00.820.00.00.580.00.00.170.00.011.820.00.061.940.00.0116.670.00.0-16.670.00.027.210.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.0814.7910.040.87.6427.0811.53-14.727.27-17.397.01-36.684.50-32.430.58-20.5520.14-1.0863.35-5.687.1018.3212.90-51.10.5050.0826.087.46
2022 (9)29.69-1.09.96-25.066.0116.8113.5210.828.808.7811.07-9.716.66-7.630.73-15.1220.3613.1767.11-16.3773.61-32.5126.3900.337.024.271.8
2021 (8)29.99-8.7613.298.055.15-16.8512.2011.118.0918.2712.2647.367.2139.460.8621.1317.99-0.3380.2510.8109.07-2.8-8.8800.31-12.2123.84-7.6
2020 (7)32.8713.8612.3035.766.1912.7510.9820.396.8422.148.3219.25.1713.380.71-6.5818.0517.1372.432.35112.2113.0-11.9200.3569.2625.800.51
2019 (6)28.875.179.064.265.4928.379.12-15.325.60-14.636.98-15.394.56-14.930.76-5.015.410.3370.7720.7599.3023.210.70-96.40.21-7.7925.672.03
2018 (5)27.45-9.358.69-24.834.28-2.5310.776.06.566.678.2520.265.3617.030.809.5915.363.9258.612.8480.60-29.1619.4000.23025.16-3.16
2017 (4)30.28-5.6111.56-16.114.39-9.8710.16-32.366.15-34.856.86-32.684.58-33.040.732.8214.78-26.6956.9914.64113.7723.97-13.7700.00025.982.4
2016 (3)32.084.0913.78109.744.87-9.015.0241.839.44155.8310.19163.996.84157.140.715.9720.1623.8349.71-10.5191.7747.838.23-78.310.00025.373.89
2015 (2)30.82-8.766.57-57.835.3520.8710.59-41.173.69-73.433.86-77.312.66-76.040.67-15.1916.28-28.3855.55-0.8962.08-28.3237.92183.270.00024.421.03
2014 (1)33.78015.5804.423.2918.00013.89017.01011.1000.79-4.8222.7323.256.051.5886.61-4.0713.3937.80.00024.17-6.39

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