- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 63.3 | 2.69 | 45.12 | 0.66 | 1.54 | 15.79 | 0.61 | 1.67 | 1120.0 | 0 | 0 | 0 | 1.04 | -1.12 | -20.21 | 0.96 | -1.0 | 740.7 | 0.00 | 0 | 0 | 127 | 0.0 | -15.33 |
| 23Q3 (19) | 61.64 | -2.28 | 26.42 | 0.65 | 6.56 | -13.33 | 0.6 | 13.21 | -10.45 | 0 | 0 | 0 | 1.05 | 9.05 | -31.44 | 0.97 | 15.85 | -29.16 | 0.00 | 0 | 0 | 127 | -2.31 | -16.45 |
| 23Q2 (18) | 63.08 | 73.34 | 4.51 | 0.61 | 5.17 | -18.67 | 0.53 | 6.0 | -25.35 | 0 | 0 | 0 | 0.97 | -39.33 | -22.17 | 0.84 | -38.85 | -28.57 | 0.00 | 0 | 0 | 130 | -0.76 | -15.58 |
| 23Q1 (17) | 36.39 | -16.57 | -55.32 | 0.58 | 1.75 | -36.26 | 0.5 | 900.0 | -32.43 | 0 | 0 | 0 | 1.59 | 21.97 | 42.64 | 1.37 | 1098.68 | 51.21 | 0.00 | 0 | 0 | 131 | -12.67 | -17.09 |
| 22Q4 (16) | 43.62 | -10.54 | -43.85 | 0.57 | -24.0 | -55.12 | 0.05 | -92.54 | -93.83 | 0 | 0 | 0 | 1.31 | -15.04 | -20.06 | 0.11 | -91.66 | -89.01 | 0.00 | 0 | 0 | 150 | -1.32 | -4.46 |
| 22Q3 (15) | 48.76 | -19.22 | -22.86 | 0.75 | 0.0 | -13.79 | 0.67 | -5.63 | 6.35 | 0 | 0 | 0 | 1.54 | 23.79 | 11.75 | 1.37 | 16.82 | 37.87 | 0.00 | 0 | 0 | 152 | -1.3 | -4.4 |
| 22Q2 (14) | 60.36 | -25.88 | -26.93 | 0.75 | -17.58 | -23.47 | 0.71 | -4.05 | 18.33 | 0 | 0 | 0 | 1.24 | 11.2 | 4.74 | 1.18 | 29.45 | 61.95 | 0.00 | 0 | 0 | 154 | -2.53 | -4.35 |
| 22Q1 (13) | 81.44 | 4.83 | 18.84 | 0.91 | -28.35 | 2.25 | 0.74 | -8.64 | 34.55 | 0 | 0 | -100.0 | 1.12 | -31.65 | -13.96 | 0.91 | -12.85 | 13.22 | 0.00 | 0 | -100.0 | 158 | 0.64 | 0.0 |
| 21Q4 (12) | 77.69 | 22.91 | 25.19 | 1.27 | 45.98 | 69.33 | 0.81 | 28.57 | 138.24 | 0 | 0 | -100.0 | 1.63 | 18.77 | 35.27 | 1.04 | 4.61 | 90.31 | 0.00 | 0 | -100.0 | 157 | -1.26 | -10.29 |
| 21Q3 (11) | 63.21 | -23.48 | -18.32 | 0.87 | -11.22 | 8.75 | 0.63 | 5.0 | 31.25 | 0 | 0 | -100.0 | 1.38 | 16.02 | 33.15 | 1.00 | 37.23 | 60.69 | 0.00 | 0 | -100.0 | 159 | -1.24 | -10.67 |
| 21Q2 (10) | 82.61 | 20.55 | 50.78 | 0.98 | 10.11 | 46.27 | 0.6 | 9.09 | 27.66 | 0 | -100.0 | 0 | 1.19 | -8.66 | -2.99 | 0.73 | -9.5 | -15.33 | 0.00 | -100.0 | 0 | 161 | 1.9 | -12.5 |
| 21Q1 (9) | 68.53 | 10.43 | -7.74 | 0.89 | 18.67 | -32.06 | 0.55 | 61.76 | -8.33 | 0.18 | -5.26 | 0 | 1.30 | 7.46 | -26.36 | 0.80 | 46.49 | -0.64 | 0.26 | -14.21 | 0 | 158 | -9.71 | -26.51 |
| 20Q4 (8) | 62.06 | -19.81 | 23.75 | 0.75 | -6.25 | -30.56 | 0.34 | -29.17 | -33.33 | 0.19 | 111.11 | 0 | 1.21 | 16.91 | -43.88 | 0.55 | -11.67 | -46.13 | 0.31 | 163.26 | 0 | 175 | -1.69 | -18.6 |
| 20Q3 (7) | 77.39 | 41.25 | 26.12 | 0.8 | 19.4 | -26.61 | 0.48 | 2.13 | -5.88 | 0.09 | 0 | 0 | 1.03 | -15.47 | -41.81 | 0.62 | -27.7 | -25.38 | 0.12 | 0 | 0 | 178 | -3.26 | -11.44 |
| 20Q2 (6) | 54.79 | -26.24 | -15.77 | 0.67 | -48.85 | -35.58 | 0.47 | -21.67 | -12.96 | 0 | 0 | 100.0 | 1.22 | -30.66 | -23.51 | 0.86 | 6.2 | 3.34 | 0.00 | 0 | 100.0 | 184 | -14.42 | -1.6 |
| 20Q1 (5) | 74.28 | 48.12 | 45.25 | 1.31 | 21.3 | 74.67 | 0.6 | 17.65 | 39.53 | 0 | 0 | -100.0 | 1.76 | -18.11 | 20.25 | 0.81 | -20.57 | -3.93 | 0.00 | 0 | -100.0 | 215 | 0.0 | 23.56 |
| 19Q4 (4) | 50.15 | -18.27 | 0.0 | 1.08 | -0.92 | 0.0 | 0.51 | 0.0 | 0.0 | 0 | 0 | 0.0 | 2.15 | 21.23 | 0.0 | 1.02 | 22.35 | 0.0 | 0.00 | 0 | 0.0 | 215 | 6.97 | 0.0 |
| 19Q3 (3) | 61.36 | -5.67 | 0.0 | 1.09 | 4.81 | 0.0 | 0.51 | -5.56 | 0.0 | 0 | 100.0 | 0.0 | 1.78 | 11.11 | 0.0 | 0.83 | 0.12 | 0.0 | 0.00 | 100.0 | 0.0 | 201 | 7.49 | 0.0 |
| 19Q2 (2) | 65.05 | 27.2 | 0.0 | 1.04 | 38.67 | 0.0 | 0.54 | 25.58 | 0.0 | -0.07 | -200.0 | 0.0 | 1.60 | 9.01 | 0.0 | 0.83 | -1.27 | 0.0 | -0.11 | -178.62 | 0.0 | 187 | 7.47 | 0.0 |
| 19Q1 (1) | 51.14 | 0.0 | 0.0 | 0.75 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 1.47 | 0.0 | 0.0 | 0.84 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 174 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 224.42 | -4.17 | 2.51 | -15.77 | 2.24 | 3.23 | 0 | 0 | 1.12 | -12.11 | 1.00 | 7.72 | 0.00 | 0 | 127 | -15.33 |
| 2022 (9) | 234.18 | -19.81 | 2.98 | -25.5 | 2.17 | -15.89 | 0 | 0 | 1.27 | -7.09 | 0.93 | 4.89 | 0.00 | 0 | 150 | -4.46 |
| 2021 (8) | 292.04 | 8.76 | 4.0 | 12.99 | 2.58 | 36.51 | 0.18 | -35.71 | 1.37 | 3.9 | 0.88 | 25.52 | 0.06 | -40.89 | 157 | -10.29 |
| 2020 (7) | 268.53 | 17.93 | 3.54 | -10.61 | 1.89 | -5.03 | 0.28 | 0 | 1.32 | -24.2 | 0.70 | -19.46 | 0.10 | 0 | 175 | -18.6 |
| 2019 (6) | 227.71 | -13.29 | 3.96 | 1.8 | 1.99 | -6.13 | 0 | 0 | 1.74 | 17.41 | 0.87 | 8.26 | 0.00 | 0 | 215 | 23.56 |
| 2018 (5) | 262.62 | -14.33 | 3.89 | 9.27 | 2.12 | -23.47 | 0.01 | -88.89 | 1.48 | 27.55 | 0.81 | -10.66 | 0.00 | -87.03 | 174 | -16.75 |
| 2017 (4) | 306.55 | 1.48 | 3.56 | -24.89 | 2.77 | 7.78 | 0.09 | -57.14 | 1.16 | -25.99 | 0.90 | 6.21 | 0.03 | -57.77 | 209 | -7.11 |
| 2016 (3) | 302.07 | -26.35 | 4.74 | -1.04 | 2.57 | -7.89 | 0.21 | -12.5 | 1.57 | 34.36 | 0.85 | 25.07 | 0.07 | 18.81 | 225 | 0.0 |
| 2015 (2) | 410.15 | 188.43 | 4.79 | 60.2 | 2.79 | 14.81 | 0.24 | 9.09 | 1.17 | -44.46 | 0.68 | -60.19 | 0.06 | -62.18 | 225 | 4.65 |
| 2014 (1) | 142.2 | 29.24 | 2.99 | 45.15 | 2.43 | -10.33 | 0.22 | -24.14 | 2.10 | 0 | 1.71 | 0 | 0.15 | 0 | 215 | 2.38 |
