- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.82 | -1.8 | -18.38 | 0.02 | -33.33 | -33.33 | 0.13 | -35.0 | -53.57 | 0.01 | 0.0 | 0.0 | 0.52 | -32.11 | -18.32 | 3.40 | -33.81 | -43.12 | 0.26 | 1.83 | 22.51 | 583 | -3.95 | -3.95 |
| 23Q3 (19) | 3.89 | 9.27 | -12.58 | 0.03 | 0.0 | 0.0 | 0.2 | 25.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.77 | -8.48 | 14.4 | 5.14 | 14.4 | 14.4 | 0.26 | -8.48 | 14.4 | 607 | 0.0 | -3.5 |
| 23Q2 (18) | 3.56 | -10.1 | -16.24 | 0.03 | 0.0 | 0.0 | 0.16 | 14.29 | -5.88 | 0.01 | 0.0 | 0.0 | 0.84 | 11.24 | 19.38 | 4.49 | 27.13 | 12.36 | 0.28 | 11.24 | 19.38 | 607 | 0.0 | -3.5 |
| 23Q1 (17) | 3.96 | -15.38 | -5.26 | 0.03 | 0.0 | 0.0 | 0.14 | -50.0 | -17.65 | 0.01 | 0.0 | 0.0 | 0.76 | 18.18 | 5.56 | 3.54 | -40.91 | -13.07 | 0.25 | 18.18 | 5.56 | 607 | 0.0 | -3.5 |
| 22Q4 (16) | 4.68 | 5.17 | -12.85 | 0.03 | 0.0 | -25.0 | 0.28 | 40.0 | 55.56 | 0.01 | 0.0 | -50.0 | 0.64 | -4.91 | -13.94 | 5.98 | 33.12 | 78.49 | 0.21 | -4.91 | -42.63 | 607 | -3.5 | -3.5 |
| 22Q3 (15) | 4.45 | 4.71 | 9.61 | 0.03 | 0.0 | 0.0 | 0.2 | 17.65 | 81.82 | 0.01 | 0.0 | 0.0 | 0.67 | -4.49 | -8.76 | 4.49 | 12.36 | 65.88 | 0.22 | -4.49 | -8.76 | 629 | 0.0 | -1.41 |
| 22Q2 (14) | 4.25 | 1.67 | 8.97 | 0.03 | 0.0 | -40.0 | 0.17 | 0.0 | 70.0 | 0.01 | 0.0 | -50.0 | 0.71 | -1.65 | -44.94 | 4.00 | -1.65 | 56.0 | 0.24 | -1.65 | -54.12 | 629 | 0.0 | -1.41 |
| 22Q1 (13) | 4.18 | -22.16 | -17.72 | 0.03 | -25.0 | -40.0 | 0.17 | -5.56 | 13.33 | 0.01 | -50.0 | -50.0 | 0.72 | -3.65 | -27.08 | 4.07 | 21.33 | 37.74 | 0.24 | -35.77 | -39.23 | 629 | 0.0 | -1.41 |
| 21Q4 (12) | 5.37 | 32.27 | 0.75 | 0.04 | 33.33 | -20.0 | 0.18 | 63.64 | -5.26 | 0.02 | 100.0 | 0.0 | 0.74 | 0.81 | -20.6 | 3.35 | 23.72 | -5.97 | 0.37 | 51.21 | -0.74 | 629 | -1.41 | -1.41 |
| 21Q3 (11) | 4.06 | 4.1 | -14.35 | 0.03 | -40.0 | -25.0 | 0.11 | 10.0 | -21.43 | 0.01 | -50.0 | -50.0 | 0.74 | -42.36 | -12.44 | 2.71 | 5.67 | -8.27 | 0.25 | -51.97 | -41.63 | 638 | 0.0 | 0.31 |
| 21Q2 (10) | 3.9 | -23.23 | 9.24 | 0.05 | 0.0 | 25.0 | 0.1 | -33.33 | -16.67 | 0.02 | 0.0 | -33.33 | 1.28 | 30.26 | 14.42 | 2.56 | -13.16 | -23.72 | 0.51 | 30.26 | -38.97 | 638 | 0.0 | 0.31 |
| 21Q1 (9) | 5.08 | -4.69 | -3.42 | 0.05 | 0.0 | 0.0 | 0.15 | -21.05 | -31.82 | 0.02 | 0.0 | -33.33 | 0.98 | 4.92 | 3.54 | 2.95 | -17.17 | -29.4 | 0.39 | 4.92 | -30.97 | 638 | 0.0 | 0.31 |
| 20Q4 (8) | 5.33 | 12.45 | 38.44 | 0.05 | 25.0 | -37.5 | 0.19 | 35.71 | 5.56 | 0.02 | 0.0 | 0.0 | 0.94 | 11.16 | -54.85 | 3.56 | 20.69 | -23.75 | 0.38 | -11.07 | -27.77 | 638 | 0.31 | 0.31 |
| 20Q3 (7) | 4.74 | 32.77 | 15.33 | 0.04 | 0.0 | -33.33 | 0.14 | 16.67 | -22.22 | 0.02 | -33.33 | 0.0 | 0.84 | -24.68 | -42.19 | 2.95 | -12.13 | -32.56 | 0.42 | -49.79 | -13.29 | 636 | 0.0 | 10.61 |
| 20Q2 (6) | 3.57 | -32.13 | 6.89 | 0.04 | -20.0 | -33.33 | 0.12 | -45.45 | -14.29 | 0.03 | 0.0 | 200.0 | 1.12 | 17.87 | -37.63 | 3.36 | -19.63 | -19.81 | 0.84 | 47.34 | 180.67 | 636 | 0.0 | 10.61 |
| 20Q1 (5) | 5.26 | 36.62 | 22.04 | 0.05 | -37.5 | -44.44 | 0.22 | 22.22 | 37.5 | 0.03 | 50.0 | 50.0 | 0.95 | -54.25 | -54.48 | 4.18 | -10.54 | 12.67 | 0.57 | 9.79 | 22.91 | 636 | 0.0 | 10.61 |
| 19Q4 (4) | 3.85 | -6.33 | 0.0 | 0.08 | 33.33 | 0.0 | 0.18 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.08 | 42.34 | 0.0 | 4.68 | 6.75 | 0.0 | 0.52 | 6.75 | 0.0 | 636 | 10.61 | 0.0 |
| 19Q3 (3) | 4.11 | 23.05 | 0.0 | 0.06 | 0.0 | 0.0 | 0.18 | 28.57 | 0.0 | 0.02 | 100.0 | 0.0 | 1.46 | -18.73 | 0.0 | 4.38 | 4.48 | 0.0 | 0.49 | 62.53 | 0.0 | 575 | 0.0 | 0.0 |
| 19Q2 (2) | 3.34 | -22.51 | 0.0 | 0.06 | -33.33 | 0.0 | 0.14 | -12.5 | 0.0 | 0.01 | -50.0 | 0.0 | 1.80 | -13.97 | 0.0 | 4.19 | 12.91 | 0.0 | 0.30 | -35.48 | 0.0 | 575 | 0.0 | 0.0 |
| 19Q1 (1) | 4.31 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.09 | 0.0 | 0.0 | 3.71 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 575 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.23 | -13.27 | 0.11 | -15.38 | 0.63 | -24.1 | 0.04 | -20.0 | 0.72 | -2.44 | 4.14 | -12.48 | 0.26 | -7.76 | 583 | -3.95 |
| 2022 (9) | 17.56 | -4.67 | 0.13 | -18.75 | 0.83 | 53.7 | 0.05 | -28.57 | 0.74 | -14.77 | 4.73 | 61.23 | 0.28 | -25.07 | 607 | -3.5 |
| 2021 (8) | 18.42 | -2.54 | 0.16 | -11.11 | 0.54 | -19.4 | 0.07 | -30.0 | 0.87 | -8.79 | 2.93 | -17.3 | 0.38 | -28.18 | 629 | -1.41 |
| 2020 (7) | 18.9 | 21.08 | 0.18 | -35.71 | 0.67 | 3.08 | 0.1 | 42.86 | 0.95 | -46.9 | 3.54 | -14.87 | 0.53 | 17.99 | 638 | 0.31 |
| 2019 (6) | 15.61 | -8.45 | 0.28 | 40.0 | 0.65 | 66.67 | 0.07 | -46.15 | 1.79 | 52.91 | 4.16 | 82.04 | 0.45 | -41.19 | 636 | 10.61 |
| 2018 (5) | 17.05 | -1.96 | 0.2 | -4.76 | 0.39 | 5.41 | 0.13 | -23.53 | 1.17 | -2.86 | 2.29 | 7.51 | 0.76 | -22.0 | 575 | 12.09 |
| 2017 (4) | 17.39 | 31.44 | 0.21 | -25.0 | 0.37 | -15.91 | 0.17 | -19.05 | 1.21 | -42.94 | 2.13 | -36.03 | 0.98 | -38.41 | 513 | 9.85 |
| 2016 (3) | 13.23 | -34.21 | 0.28 | -9.68 | 0.44 | -4.35 | 0.21 | 0.0 | 2.12 | 37.29 | 3.33 | 45.39 | 1.59 | 52.0 | 467 | 12.26 |
| 2015 (2) | 20.11 | -32.99 | 0.31 | -8.82 | 0.46 | 2.22 | 0.21 | 10.53 | 1.54 | 36.06 | 2.29 | 52.55 | 1.04 | 64.94 | 416 | -11.86 |
| 2014 (1) | 30.01 | -12.89 | 0.34 | 0.0 | 0.45 | -22.41 | 0.19 | 90.0 | 1.13 | 0 | 1.50 | 0 | 0.63 | 0 | 472 | 6.79 |
