- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.95 | -10.33 | 12.17 | 0.14 | -12.5 | -22.22 | 0.21 | -34.38 | 0.0 | 0.07 | 0.0 | 0.0 | 4.75 | -2.42 | -30.66 | 7.12 | -26.81 | -10.85 | 2.37 | 11.53 | -10.85 | 113 | 0.0 | 0.0 |
| 23Q3 (19) | 3.29 | 19.2 | 3.79 | 0.16 | 0.0 | -11.11 | 0.32 | 28.0 | 23.08 | 0.07 | -12.5 | -22.22 | 4.86 | -16.11 | -14.35 | 9.73 | 7.38 | 18.59 | 2.13 | -26.6 | -25.06 | 113 | 0.0 | 13.0 |
| 23Q2 (18) | 2.76 | 6.15 | -16.62 | 0.16 | 0.0 | -11.11 | 0.25 | 8.7 | 13.64 | 0.08 | 14.29 | 14.29 | 5.80 | -5.8 | 6.6 | 9.06 | 2.39 | 36.28 | 2.90 | 7.66 | 37.06 | 113 | 0.0 | 13.0 |
| 23Q1 (17) | 2.6 | -1.14 | -18.75 | 0.16 | -11.11 | -11.11 | 0.23 | 9.52 | 9.52 | 0.07 | 0.0 | 0.0 | 6.15 | -10.09 | 9.4 | 8.85 | 10.79 | 34.8 | 2.69 | 1.15 | 23.08 | 113 | 0.0 | 13.0 |
| 22Q4 (16) | 2.63 | -17.03 | -17.3 | 0.18 | 0.0 | -25.0 | 0.21 | -19.23 | -40.0 | 0.07 | -22.22 | 0.0 | 6.84 | 20.53 | -9.32 | 7.98 | -2.65 | -27.45 | 2.66 | -6.25 | 20.91 | 113 | 13.0 | 13.0 |
| 22Q3 (15) | 3.17 | -4.23 | -10.96 | 0.18 | 0.0 | 0.0 | 0.26 | 18.18 | 44.44 | 0.09 | 28.57 | 12.5 | 5.68 | 4.42 | 12.3 | 8.20 | 23.4 | 62.22 | 2.84 | 34.25 | 26.34 | 100 | 0.0 | -3.85 |
| 22Q2 (14) | 3.31 | 3.44 | -8.31 | 0.18 | 0.0 | 20.0 | 0.22 | 4.76 | 46.67 | 0.07 | 0.0 | 0.0 | 5.44 | -3.32 | 30.88 | 6.65 | 1.28 | 59.96 | 2.11 | -3.32 | 9.06 | 100 | 0.0 | -3.85 |
| 22Q1 (13) | 3.2 | 0.63 | -0.31 | 0.18 | -25.0 | 20.0 | 0.21 | -40.0 | 5.0 | 0.07 | 0.0 | -46.15 | 5.62 | -25.47 | 20.38 | 6.56 | -40.38 | 5.33 | 2.19 | -0.62 | -45.99 | 100 | 0.0 | -3.85 |
| 21Q4 (12) | 3.18 | -10.67 | -20.9 | 0.24 | 33.33 | 41.18 | 0.35 | 94.44 | 66.67 | 0.07 | -12.5 | -36.36 | 7.55 | 49.27 | 78.47 | 11.01 | 117.68 | 110.69 | 2.20 | -2.04 | -19.55 | 100 | -3.85 | -3.85 |
| 21Q3 (11) | 3.56 | -1.39 | -12.96 | 0.18 | 20.0 | 38.46 | 0.18 | 20.0 | 0.0 | 0.08 | 14.29 | -27.27 | 5.06 | 21.69 | 59.08 | 5.06 | 21.69 | 14.89 | 2.25 | 15.89 | -16.45 | 104 | 0.0 | 0 |
| 21Q2 (10) | 3.61 | 12.46 | 59.03 | 0.15 | 0.0 | 25.0 | 0.15 | -25.0 | 15.38 | 0.07 | -46.15 | -36.36 | 4.16 | -11.08 | -21.4 | 4.16 | -33.31 | -27.45 | 1.94 | -52.12 | -59.98 | 104 | 0.0 | 0 |
| 21Q1 (9) | 3.21 | -20.15 | 73.51 | 0.15 | -11.76 | 15.38 | 0.2 | -4.76 | 53.85 | 0.13 | 18.18 | 0.0 | 4.67 | 10.5 | -33.5 | 6.23 | 19.27 | -11.33 | 4.05 | 48.0 | -42.37 | 104 | 0.0 | 0 |
| 20Q4 (8) | 4.02 | -1.71 | 83.56 | 0.17 | 30.77 | 183.33 | 0.21 | 16.67 | 90.91 | 0.11 | 0.0 | -8.33 | 4.23 | 33.05 | 54.35 | 5.22 | 18.7 | 4.0 | 2.74 | 1.74 | -50.06 | 104 | 0 | -67.3 |
| 20Q3 (7) | 4.09 | 80.18 | 77.83 | 0.13 | 8.33 | -7.14 | 0.18 | 38.46 | 50.0 | 0.11 | 0.0 | -8.33 | 3.18 | -39.87 | -47.78 | 4.40 | -23.15 | -15.65 | 2.69 | -44.5 | -48.45 | 0 | 0 | -100.0 |
| 20Q2 (6) | 2.27 | 22.7 | 29.71 | 0.12 | -7.69 | -55.56 | 0.13 | 0.0 | 30.0 | 0.11 | -15.38 | -63.33 | 5.29 | -24.77 | -65.74 | 5.73 | -18.5 | 0.22 | 4.85 | -31.04 | -71.73 | 0 | 0 | -100.0 |
| 20Q1 (5) | 1.85 | -15.53 | 2.78 | 0.13 | 116.67 | -18.75 | 0.13 | 18.18 | 18.18 | 0.13 | 8.33 | -18.75 | 7.03 | 156.49 | -20.95 | 7.03 | 39.9 | 14.99 | 7.03 | 28.24 | -20.95 | 0 | -100.0 | -100.0 |
| 19Q4 (4) | 2.19 | -4.78 | 0.0 | 0.06 | -57.14 | 0.0 | 0.11 | -8.33 | 0.0 | 0.12 | 0.0 | 0.0 | 2.74 | -54.99 | 0.0 | 5.02 | -3.73 | 0.0 | 5.48 | 5.02 | 0.0 | 318 | 0.0 | 0.0 |
| 19Q3 (3) | 2.3 | 31.43 | 0.0 | 0.14 | -48.15 | 0.0 | 0.12 | 20.0 | 0.0 | 0.12 | -60.0 | 0.0 | 6.09 | -60.55 | 0.0 | 5.22 | -8.7 | 0.0 | 5.22 | -69.57 | 0.0 | 318 | 0.0 | 0.0 |
| 19Q2 (2) | 1.75 | -2.78 | 0.0 | 0.27 | 68.75 | 0.0 | 0.1 | -9.09 | 0.0 | 0.3 | 87.5 | 0.0 | 15.43 | 73.57 | 0.0 | 5.71 | -6.49 | 0.0 | 17.14 | 92.86 | 0.0 | 318 | 0.0 | 0.0 |
| 19Q1 (1) | 1.8 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 8.89 | 0.0 | 0.0 | 6.11 | 0.0 | 0.0 | 8.89 | 0.0 | 0.0 | 318 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.6 | -5.77 | 0.62 | -13.89 | 1.01 | 12.22 | 0.28 | -6.67 | 5.34 | -8.62 | 8.71 | 19.09 | 2.41 | -0.95 | 113 | 0.0 |
| 2022 (9) | 12.31 | -9.22 | 0.72 | 0.0 | 0.9 | 3.45 | 0.3 | -14.29 | 5.85 | 10.15 | 7.31 | 13.95 | 2.44 | -5.58 | 113 | 13.0 |
| 2021 (8) | 13.56 | 10.97 | 0.72 | 30.91 | 0.87 | 33.85 | 0.35 | -22.22 | 5.31 | 17.97 | 6.42 | 20.62 | 2.58 | -29.91 | 100 | -3.85 |
| 2020 (7) | 12.22 | 51.99 | 0.55 | -12.7 | 0.65 | 44.44 | 0.45 | -35.71 | 4.50 | -42.56 | 5.32 | -4.96 | 3.68 | -57.7 | 104 | -67.3 |
| 2019 (6) | 8.04 | -7.27 | 0.63 | -17.11 | 0.45 | -4.26 | 0.7 | 16.67 | 7.84 | -10.61 | 5.60 | 3.25 | 8.71 | 25.81 | 318 | 0.0 |
| 2018 (5) | 8.67 | -16.47 | 0.76 | -6.17 | 0.47 | 23.68 | 0.6 | -14.29 | 8.77 | 12.33 | 5.42 | 48.08 | 6.92 | 2.62 | 318 | 0.0 |
| 2017 (4) | 10.38 | -28.76 | 0.81 | -22.86 | 0.38 | -15.56 | 0.7 | -7.89 | 7.80 | 8.28 | 3.66 | 18.53 | 6.74 | 29.28 | 318 | 0.0 |
| 2016 (3) | 14.57 | -9.5 | 1.05 | -17.97 | 0.45 | -13.46 | 0.76 | -15.56 | 7.21 | -9.35 | 3.09 | -4.37 | 5.22 | -6.69 | 318 | 0.0 |
| 2015 (2) | 16.1 | -15.97 | 1.28 | -12.33 | 0.52 | -17.46 | 0.9 | -22.41 | 7.95 | 4.33 | 3.23 | -1.77 | 5.59 | -7.67 | 318 | 0.0 |
| 2014 (1) | 19.16 | -27.34 | 1.46 | 2.1 | 0.63 | -5.97 | 1.16 | 0.87 | 7.62 | 0 | 3.29 | 0 | 6.05 | 0 | 318 | -5.64 |
