- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.91 | -5.99 | -49.3 | 0.41 | -8.89 | 0.0 | 0.67 | -1.47 | -5.63 | 0.69 | 21.05 | 97.14 | 5.93 | -3.09 | 97.25 | 9.70 | 4.8 | 86.14 | 9.99 | 28.76 | 288.86 | 723 | 0.0 | 0.0 |
| 23Q3 (19) | 7.35 | 0.14 | -18.51 | 0.45 | 2.27 | -4.26 | 0.68 | 15.25 | -32.67 | 0.57 | 5.56 | 7.55 | 6.12 | 2.13 | 17.5 | 9.25 | 15.1 | -17.38 | 7.76 | 5.41 | 31.98 | 723 | 0.0 | -4.74 |
| 23Q2 (18) | 7.34 | -11.57 | -15.92 | 0.44 | 22.22 | 4.76 | 0.59 | -24.36 | -28.92 | 0.54 | 63.64 | -3.57 | 5.99 | 38.21 | 24.6 | 8.04 | -14.47 | -15.45 | 7.36 | 85.04 | 14.69 | 723 | 0.0 | -4.74 |
| 23Q1 (17) | 8.3 | -39.1 | 6.14 | 0.36 | -12.2 | -12.2 | 0.78 | 9.86 | -18.75 | 0.33 | -5.71 | -25.0 | 4.34 | 44.19 | -17.27 | 9.40 | 80.41 | -23.45 | 3.98 | 54.83 | -29.34 | 723 | 0.0 | -4.74 |
| 22Q4 (16) | 13.63 | 51.11 | 8.95 | 0.41 | -12.77 | -21.15 | 0.71 | -29.7 | -39.83 | 0.35 | -33.96 | -10.26 | 3.01 | -42.27 | -27.63 | 5.21 | -53.48 | -44.77 | 2.57 | -56.3 | -17.63 | 723 | -4.74 | -4.74 |
| 22Q3 (15) | 9.02 | 3.32 | -12.93 | 0.47 | 11.9 | 0.0 | 1.01 | 21.69 | 12.22 | 0.53 | -5.36 | 6.0 | 5.21 | 8.31 | 14.86 | 11.20 | 17.77 | 28.89 | 5.88 | -8.4 | 21.75 | 759 | 0.0 | -7.89 |
| 22Q2 (14) | 8.73 | 11.64 | -37.19 | 0.42 | 2.44 | -12.5 | 0.83 | -13.54 | -14.43 | 0.56 | 27.27 | 14.29 | 4.81 | -8.24 | 39.32 | 9.51 | -22.55 | 36.24 | 6.41 | 14.01 | 81.97 | 759 | 0.0 | -7.89 |
| 22Q1 (13) | 7.82 | -37.49 | -8.64 | 0.41 | -21.15 | 0.0 | 0.96 | -18.64 | 15.66 | 0.44 | 12.82 | -38.89 | 5.24 | 26.13 | 9.46 | 12.28 | 30.15 | 26.61 | 5.63 | 80.48 | -33.11 | 759 | 0.0 | -7.89 |
| 21Q4 (12) | 12.51 | 20.75 | -2.04 | 0.52 | 10.64 | 33.33 | 1.18 | 31.11 | 45.68 | 0.39 | -22.0 | 44.44 | 4.16 | -8.38 | 36.1 | 9.43 | 8.58 | 48.71 | 3.12 | -35.41 | 47.45 | 759 | -7.89 | -7.89 |
| 21Q3 (11) | 10.36 | -25.47 | 20.19 | 0.47 | -2.08 | 6.82 | 0.9 | -7.22 | 20.0 | 0.5 | 2.04 | -10.71 | 4.54 | 31.37 | -11.12 | 8.69 | 24.49 | -0.15 | 4.83 | 36.91 | -25.71 | 824 | 0.0 | -7.21 |
| 21Q2 (10) | 13.9 | 62.38 | 30.64 | 0.48 | 17.07 | 23.08 | 0.97 | 16.87 | 27.63 | 0.49 | -31.94 | -9.26 | 3.45 | -27.9 | -5.79 | 6.98 | -28.03 | -2.3 | 3.53 | -58.09 | -30.54 | 824 | 0.0 | -7.21 |
| 21Q1 (9) | 8.56 | -32.97 | 41.72 | 0.41 | 5.13 | 0.0 | 0.83 | 2.47 | -1.19 | 0.72 | 166.67 | 125.0 | 4.79 | 56.83 | -29.44 | 9.70 | 52.87 | -30.28 | 8.41 | 297.82 | 58.76 | 824 | 0.0 | -8.75 |
| 20Q4 (8) | 12.77 | 48.14 | 8.59 | 0.39 | -11.36 | -11.36 | 0.81 | 8.0 | 9.46 | 0.27 | -51.79 | -71.28 | 3.05 | -40.17 | -18.37 | 6.34 | -27.1 | 0.8 | 2.11 | -67.45 | -73.55 | 824 | -7.21 | -8.75 |
| 20Q3 (7) | 8.62 | -18.98 | -39.34 | 0.44 | 12.82 | -30.16 | 0.75 | -1.32 | 29.31 | 0.56 | 3.7 | 16.67 | 5.10 | 39.26 | 15.13 | 8.70 | 21.81 | 113.17 | 6.50 | 28.01 | 92.32 | 888 | 0.0 | -1.66 |
| 20Q2 (6) | 10.64 | 76.16 | -30.37 | 0.39 | -4.88 | -29.09 | 0.76 | -9.52 | -25.49 | 0.54 | 68.75 | 17.39 | 3.67 | -46.0 | 1.83 | 7.14 | -48.64 | 7.0 | 5.08 | -4.21 | 68.58 | 888 | -1.66 | -1.66 |
| 20Q1 (5) | 6.04 | -48.64 | -63.5 | 0.41 | -6.82 | -12.77 | 0.84 | 13.51 | -8.7 | 0.32 | -65.96 | -41.82 | 6.79 | 81.43 | 139.03 | 13.91 | 121.01 | 150.18 | 5.30 | -33.72 | 59.42 | 903 | 0.0 | 0.0 |
| 19Q4 (4) | 11.76 | -17.24 | 0.0 | 0.44 | -30.16 | 0.0 | 0.74 | 27.59 | 0.0 | 0.94 | 95.83 | 0.0 | 3.74 | -15.61 | 0.0 | 6.29 | 54.17 | 0.0 | 7.99 | 136.63 | 0.0 | 903 | 0.0 | 0.0 |
| 19Q3 (3) | 14.21 | -7.0 | 0.0 | 0.63 | 14.55 | 0.0 | 0.58 | -43.14 | 0.0 | 0.48 | 4.35 | 0.0 | 4.43 | 23.17 | 0.0 | 4.08 | -38.86 | 0.0 | 3.38 | 12.21 | 0.0 | 903 | 0.0 | 0.0 |
| 19Q2 (2) | 15.28 | -7.67 | 0.0 | 0.55 | 17.02 | 0.0 | 1.02 | 10.87 | 0.0 | 0.46 | -16.36 | 0.0 | 3.60 | 26.75 | 0.0 | 6.68 | 20.08 | 0.0 | 3.01 | -9.41 | 0.0 | 903 | 0.0 | 0.0 |
| 19Q1 (1) | 16.55 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.92 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 2.84 | 0.0 | 0.0 | 5.56 | 0.0 | 0.0 | 3.32 | 0.0 | 0.0 | 903 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 29.9 | -23.74 | 1.67 | -2.91 | 2.71 | -22.79 | 2.14 | 14.44 | 5.59 | 27.32 | 9.06 | 1.25 | 7.16 | 50.07 | 723 | 0.0 |
| 2022 (9) | 39.21 | -13.48 | 1.72 | -8.51 | 3.51 | -9.3 | 1.87 | -10.95 | 4.39 | 5.75 | 8.95 | 4.83 | 4.77 | 2.92 | 723 | -4.74 |
| 2021 (8) | 45.32 | 19.04 | 1.88 | 15.34 | 3.87 | 22.08 | 2.1 | 24.26 | 4.15 | -3.11 | 8.54 | 2.55 | 4.63 | 4.38 | 759 | -7.89 |
| 2020 (7) | 38.07 | -34.15 | 1.63 | -22.01 | 3.17 | -2.76 | 1.69 | -30.45 | 4.28 | 18.43 | 8.33 | 47.66 | 4.44 | 5.61 | 824 | -7.21 |
| 2019 (6) | 57.81 | -16.35 | 2.09 | -5.0 | 3.26 | -3.26 | 2.43 | 58.82 | 3.62 | 13.57 | 5.64 | 15.64 | 4.20 | 89.87 | 888 | -1.66 |
| 2018 (5) | 69.11 | 66.17 | 2.2 | 6.28 | 3.37 | 38.68 | 1.53 | 48.54 | 3.18 | -36.04 | 4.88 | -16.54 | 2.21 | -10.61 | 903 | 4.39 |
| 2017 (4) | 41.59 | -1.63 | 2.07 | 2.99 | 2.43 | 8.48 | 1.03 | -4.63 | 4.98 | 4.69 | 5.84 | 10.28 | 2.48 | -3.05 | 865 | 29.88 |
| 2016 (3) | 42.28 | 38.53 | 2.01 | 33.11 | 2.24 | 19.79 | 1.08 | -28.48 | 4.75 | -3.91 | 5.30 | -13.53 | 2.55 | -48.37 | 666 | 6.56 |
| 2015 (2) | 30.52 | -17.69 | 1.51 | -7.36 | 1.87 | 21.43 | 1.51 | 109.72 | 4.95 | 12.55 | 6.13 | 47.53 | 4.95 | 154.8 | 625 | 19.73 |
| 2014 (1) | 37.08 | 20.35 | 1.63 | 0.62 | 1.54 | 14.07 | 0.72 | 67.44 | 4.40 | 0 | 4.15 | 0 | 1.94 | 0 | 522 | 25.78 |
