玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)121.8825.57-7.6510.4416.918.641.76-14.150.01.455.84-7.058.57-6.917.631.44-31.638.281.19-15.710.64000
23Q3 (19)97.067.58-3.088.93-0.330.02.0516.484.061.370.0-13.849.20-7.363.172.118.277.361.41-7.05-11.1000
23Q2 (18)90.22-11.17-19.38.96-3.66-6.471.7610.0-7.371.37-7.43-20.359.938.4515.91.9523.8314.791.524.2-1.3000
23Q1 (17)101.56-23.04-13.269.3-3.23-11.261.6-9.09-11.111.48-5.13-2.639.1625.752.311.5818.132.481.4623.2812.26000
22Q4 (16)131.9731.79-5.389.617.61-18.421.76-10.66-3.31.56-1.897.597.28-18.34-13.781.33-32.212.21.18-25.5513.7000
22Q3 (15)100.14-10.43-12.238.93-6.78-12.881.973.6833.111.59-7.5611.978.924.07-0.731.9715.7651.661.593.2127.58000
22Q2 (14)111.8-4.52-4.719.58-8.59-5.991.95.5658.331.7213.1627.418.57-4.26-1.341.7010.5566.151.5418.5133.7000
22Q1 (13)117.09-16.051.9110.48-11.0415.551.8-1.144.01.524.8316.038.955.9713.381.5417.841.311.3024.8613.86000
21Q4 (12)139.4722.2310.8311.7814.9316.871.8222.9727.271.452.117.418.45-5.985.441.300.614.831.04-16.46-3.09000
21Q3 (11)114.1-2.7410.6410.250.5912.391.4823.3357.451.425.1913.68.983.431.581.3026.8142.311.248.152.68000
21Q2 (10)117.322.1113.9710.1912.3516.721.2-4.0-4.01.353.050.08.6910.032.421.02-5.98-15.771.150.93-12.26000
21Q1 (9)114.9-8.697.589.07-10.021.341.25-12.5930.211.31-2.96-2.967.89-1.45-5.81.09-4.2621.031.146.28-9.8000
20Q4 (8)125.8422.0210.3910.0810.538.151.4352.1328.831.358.00.08.01-9.42-2.021.1424.6716.711.07-11.49-9.4100-100.0
20Q3 (7)103.130.189.099.124.479.220.94-24.84.441.25-7.413.318.844.270.120.91-24.94-4.261.21-7.58-5.300-100.0
20Q2 (6)102.94-3.6116.628.73-2.465.561.2530.2138.891.350.017.398.481.2-9.481.2135.0919.11.313.750.6600-100.0
20Q1 (5)106.8-6.3216.068.95-3.973.470.96-13.5124.681.350.019.478.382.5-10.850.90-7.687.421.266.742.940-100.0-100.0
19Q4 (4)114.020.580.09.3211.620.01.1123.330.01.3511.570.08.18-7.440.00.972.280.01.18-7.470.014090.00.0
19Q3 (3)94.547.10.08.350.970.00.90.00.01.215.220.08.83-5.730.00.95-6.630.01.28-1.760.014090.00.0
19Q2 (2)88.27-4.080.08.27-4.390.00.916.880.01.151.770.09.37-0.330.01.0221.850.01.306.090.014090.00.0
19Q1 (1)92.020.00.08.650.00.00.770.00.01.130.00.09.400.00.00.840.00.01.230.00.014090.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)410.72-10.9137.64-2.497.16-3.635.67-11.279.169.451.748.161.38-0.4100
2022 (9)461.0-5.138.6-6.517.4328.996.3915.558.37-1.491.6135.931.3921.7700
2021 (8)485.7910.7341.2911.145.7633.645.534.148.500.371.1920.691.14-5.9500
2020 (7)438.712.8237.157.434.3117.125.319.488.47-4.780.983.811.21-2.9600
2019 (6)388.8412.434.58-35.333.6819.094.8531.448.89-42.460.955.951.2516.9414090.0
2018 (5)345.9417.6153.4731.73.090.983.6930.8515.4611.980.89-14.141.0711.2614090.0
2017 (4)294.1514.2640.657.733.06-39.532.824.0613.8038.041.04-47.070.96-8.9314090.0
2016 (3)257.4312.5125.7416.475.0618.782.719.7210.003.521.975.571.05-2.4914090.0
2015 (2)228.815.0622.113.84.266.772.4714.359.66-1.11.86-7.211.08-0.6214090.0
2014 (1)198.8521.9319.4218.783.9920.542.1644.09.7702.0101.09014097.23

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