- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.51 | -16.13 | -35.18 | 0.23 | -30.3 | -25.81 | 0.31 | -8.82 | 3.33 | 0.06 | -45.45 | -14.29 | 4.17 | -16.89 | 14.45 | 5.63 | 8.72 | 59.41 | 1.09 | -34.96 | 32.23 | 110 | 0.0 | 0.0 |
| 23Q3 (19) | 6.57 | -8.37 | -43.36 | 0.33 | -13.16 | -34.0 | 0.34 | 13.33 | -24.44 | 0.11 | -8.33 | -31.25 | 5.02 | -5.23 | 16.53 | 5.18 | 23.68 | 33.4 | 1.67 | 0.04 | 21.39 | 110 | 0.0 | 0.92 |
| 23Q2 (18) | 7.17 | -7.48 | -32.55 | 0.38 | 5.56 | -17.39 | 0.3 | 0.0 | -34.78 | 0.12 | 9.09 | -14.29 | 5.30 | 14.09 | 22.47 | 4.18 | 8.09 | -3.31 | 1.67 | 17.92 | 27.08 | 110 | 0.0 | 0.92 |
| 23Q1 (17) | 7.75 | -8.82 | -23.87 | 0.36 | 16.13 | -16.28 | 0.3 | 0.0 | -36.17 | 0.11 | 57.14 | -21.43 | 4.65 | 27.37 | 9.97 | 3.87 | 9.68 | -16.16 | 1.42 | 72.35 | 3.21 | 110 | 0.0 | 0.92 |
| 22Q4 (16) | 8.5 | -26.72 | -13.62 | 0.31 | -38.0 | -27.91 | 0.3 | -33.33 | -33.33 | 0.07 | -56.25 | -41.67 | 3.65 | -15.39 | -16.54 | 3.53 | -9.02 | -22.82 | 0.82 | -40.29 | -32.47 | 110 | 0.92 | 0.92 |
| 22Q3 (15) | 11.6 | 9.13 | 16.82 | 0.5 | 8.7 | 28.21 | 0.45 | -2.17 | 0.0 | 0.16 | 14.29 | 45.45 | 4.31 | -0.39 | 9.75 | 3.88 | -10.35 | -14.4 | 1.38 | 4.73 | 24.51 | 109 | 0.0 | 2.83 |
| 22Q2 (14) | 10.63 | 4.42 | 10.73 | 0.46 | 6.98 | 0.0 | 0.46 | -2.13 | 21.05 | 0.14 | 0.0 | 7.69 | 4.33 | 2.45 | -9.69 | 4.33 | -6.27 | 9.32 | 1.32 | -4.23 | -2.74 | 109 | 0.0 | 2.83 |
| 22Q1 (13) | 10.18 | 3.46 | 14.77 | 0.43 | 0.0 | 34.38 | 0.47 | 4.44 | 17.5 | 0.14 | 16.67 | 40.0 | 4.22 | -3.34 | 17.08 | 4.62 | 0.96 | 2.38 | 1.38 | 12.77 | 21.98 | 109 | 0.0 | 2.83 |
| 21Q4 (12) | 9.84 | -0.91 | 24.71 | 0.43 | 10.26 | 59.26 | 0.45 | 0.0 | 12.5 | 0.12 | 9.09 | 20.0 | 4.37 | 11.26 | 27.7 | 4.57 | 0.91 | -9.79 | 1.22 | 10.09 | -3.78 | 109 | 2.83 | 2.83 |
| 21Q3 (11) | 9.93 | 3.44 | 22.74 | 0.39 | -15.22 | 44.44 | 0.45 | 18.42 | 18.42 | 0.11 | -15.38 | 10.0 | 3.93 | -18.03 | 17.68 | 4.53 | 14.49 | -3.52 | 1.11 | -18.2 | -10.38 | 106 | 0.0 | -37.65 |
| 21Q2 (10) | 9.6 | 8.23 | 42.22 | 0.46 | 43.75 | 76.92 | 0.38 | -5.0 | 18.75 | 0.13 | 30.0 | 44.44 | 4.79 | 32.82 | 24.4 | 3.96 | -12.22 | -16.5 | 1.35 | 20.11 | 1.56 | 106 | 0.0 | -37.65 |
| 21Q1 (9) | 8.87 | 12.42 | 26.9 | 0.32 | 18.52 | 23.08 | 0.4 | 0.0 | 8.11 | 0.1 | 0.0 | 25.0 | 3.61 | 5.42 | -3.01 | 4.51 | -11.05 | -14.81 | 1.13 | -11.05 | -1.49 | 106 | 0.0 | -10.17 |
| 20Q4 (8) | 7.89 | -2.47 | -8.47 | 0.27 | 0.0 | 3.85 | 0.4 | 5.26 | 14.29 | 0.1 | 0.0 | 0.0 | 3.42 | 2.53 | 13.45 | 5.07 | 7.93 | 24.86 | 1.27 | 2.53 | 9.25 | 106 | -37.65 | -10.17 |
| 20Q3 (7) | 8.09 | 19.85 | -2.88 | 0.27 | 3.85 | -6.9 | 0.38 | 18.75 | -5.0 | 0.1 | 11.11 | -16.67 | 3.34 | -13.35 | -4.13 | 4.70 | -0.92 | -2.18 | 1.24 | -7.29 | -14.19 | 170 | 0.0 | 44.07 |
| 20Q2 (6) | 6.75 | -3.43 | -18.87 | 0.26 | 0.0 | -13.33 | 0.32 | -13.51 | -30.43 | 0.09 | 12.5 | -18.18 | 3.85 | 3.56 | 6.82 | 4.74 | -10.44 | -14.25 | 1.33 | 16.5 | 0.85 | 170 | 44.07 | 44.07 |
| 20Q1 (5) | 6.99 | -18.91 | -6.68 | 0.26 | 0.0 | -7.14 | 0.37 | 5.71 | -5.13 | 0.08 | -20.0 | -20.0 | 3.72 | 23.32 | -0.5 | 5.29 | 30.37 | 1.66 | 1.14 | -1.34 | -14.28 | 118 | 0.0 | 0.0 |
| 19Q4 (4) | 8.62 | 3.48 | 0.0 | 0.26 | -10.34 | 0.0 | 0.35 | -12.5 | 0.0 | 0.1 | -16.67 | 0.0 | 3.02 | -13.36 | 0.0 | 4.06 | -15.44 | 0.0 | 1.16 | -19.47 | 0.0 | 118 | 0.0 | 0.0 |
| 19Q3 (3) | 8.33 | 0.12 | 0.0 | 0.29 | -3.33 | 0.0 | 0.4 | -13.04 | 0.0 | 0.12 | 9.09 | 0.0 | 3.48 | -3.45 | 0.0 | 4.80 | -13.15 | 0.0 | 1.44 | 8.96 | 0.0 | 118 | 0.0 | 0.0 |
| 19Q2 (2) | 8.32 | 11.08 | 0.0 | 0.3 | 7.14 | 0.0 | 0.46 | 17.95 | 0.0 | 0.11 | 10.0 | 0.0 | 3.61 | -3.55 | 0.0 | 5.53 | 6.18 | 0.0 | 1.32 | -0.97 | 0.0 | 118 | 0.0 | 0.0 |
| 19Q1 (1) | 7.49 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 3.74 | 0.0 | 0.0 | 5.21 | 0.0 | 0.0 | 1.34 | 0.0 | 0.0 | 118 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 27.01 | -33.96 | 1.3 | -23.53 | 1.24 | -26.19 | 0.4 | -21.57 | 4.81 | 15.8 | 4.59 | 11.77 | 1.48 | 18.77 | 110 | 0.0 |
| 2022 (9) | 40.9 | 6.96 | 1.7 | 6.25 | 1.68 | 0.0 | 0.51 | 8.51 | 4.16 | -0.66 | 4.11 | -6.5 | 1.25 | 1.45 | 110 | 0.92 |
| 2021 (8) | 38.24 | 28.67 | 1.6 | 50.94 | 1.68 | 15.07 | 0.47 | 23.68 | 4.18 | 17.31 | 4.39 | -10.57 | 1.23 | -3.87 | 109 | 2.83 |
| 2020 (7) | 29.72 | -9.31 | 1.06 | -21.48 | 1.46 | 5.8 | 0.38 | -13.64 | 3.57 | -13.42 | 4.91 | 16.65 | 1.28 | -4.77 | 106 | -37.65 |
| 2019 (6) | 32.77 | -10.73 | 1.35 | -8.16 | 1.38 | -24.59 | 0.44 | -15.38 | 4.12 | 2.88 | 4.21 | -15.52 | 1.34 | -5.21 | 170 | 44.07 |
| 2018 (5) | 36.71 | -11.92 | 1.47 | -6.96 | 1.83 | 10.24 | 0.52 | 6.12 | 4.00 | 5.63 | 4.99 | 25.17 | 1.42 | 20.49 | 118 | -33.71 |
| 2017 (4) | 41.68 | -12.89 | 1.58 | -3.07 | 1.66 | -3.49 | 0.49 | -24.62 | 3.79 | 11.28 | 3.98 | 10.8 | 1.18 | -13.46 | 178 | -1.66 |
| 2016 (3) | 47.85 | 10.76 | 1.63 | 3.16 | 1.72 | -8.99 | 0.65 | -14.47 | 3.41 | -6.86 | 3.59 | -17.84 | 1.36 | -22.79 | 181 | -3.21 |
| 2015 (2) | 43.2 | 0.02 | 1.58 | -3.66 | 1.89 | 3.85 | 0.76 | 11.76 | 3.66 | -3.68 | 4.38 | 3.82 | 1.76 | 11.74 | 187 | -1.06 |
| 2014 (1) | 43.19 | -11.13 | 1.64 | 0.61 | 1.82 | -0.55 | 0.68 | -4.23 | 3.80 | 0 | 4.21 | 0 | 1.57 | 0 | 189 | -1.05 |
