玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)34.86-5.78-25.19-34.08-27.64-413.24-48.75-792.86-5835.29-43.23-624.12-1812.83-3.68-581.48-1126.67-3.32-654.55-1129.630.0814.29-33.33-43.140-1134.539.41-24.05-32.7468.00-86.4-93.228.00107.0102.860.7116.5599.38
23Q3 (19)37.005.29-29.38-26.70-127.04-347.68-5.46-206.85-115.02-5.97-414.66-117.45-0.54-285.71-108.63-0.44-266.67-108.40.07-30.0-53.330.00-100.0-100.012.39-56.92-19.55500.00322.221542.86-400.00-223.08-675.052.0933.750.81
23Q2 (18)35.14-2.2-29.11-11.7652.79-209.295.11120.68-81.32-1.1694.94-104.63-0.1492.18-103.33-0.1292.41-103.360.1042.86-28.578.97149.34-70.2728.76123.9919.98-225.00-325.0-700.0325.000447.3738.96-27.121.52
23Q1 (17)35.93-22.9-32.34-24.91-328.95-263.45-24.71-3007.06-186.88-22.94-915.04-185.09-1.79-496.67-142.62-1.58-485.19-142.590.07-41.67-50.0-18.18-535.97-157.7512.84-8.229.28100.00-90.093.75-0.00100.0-100.053.4475.559.38
22Q4 (16)46.60-11.05-7.7610.880.93-48.340.85-97.66-95.75-2.26-106.6-111.61-0.30-104.79-107.37-0.27-105.15-107.520.12-20.0-33.334.17-89.19-82.0213.99-9.16-3.981000.003185.71865.52-1000.00-1537.5-27900.030.45-11.8419.98
22Q3 (15)52.395.6914.2110.780.19-36.7736.3432.82102.7934.2236.66107.96.2649.0578.355.2446.7865.820.157.14-21.0538.5827.8882.2415.40-35.7530.9530.43-18.84-68.2469.5717.161569.5734.547.7441.15
22Q2 (14)49.57-6.657.210.76-29.4-44.2227.36-3.880.3625.04-7.1265.284.200.08.533.57-3.772.590.140.0-39.1330.17-4.1664.4123.97104.0120.3137.50-27.34-70.059.3831.47337.532.06-4.3841.98
22Q1 (13)53.105.1144.4915.24-27.64870.728.4442.341120.626.9638.471057.084.203.19950.03.713.34930.560.14-22.22-6.6731.4835.75367.7611.75-19.35-3.2951.61-50.17-48.3945.161364.52-9.6833.5332.117.64
21Q4 (12)50.5210.1448.9421.0623.52262.4819.9811.53322.5819.4718.293773.584.0715.953800.03.5913.614088.890.18-5.260.023.199.54590.1814.5723.8930.21103.578.07114.8-3.57-185.71-100.4525.383.7215.52
21Q3 (11)45.87-0.856.517.05-11.61608.9617.9218.13357.4716.468.65465.783.51-9.3494.383.16-9.2500.00.19-17.3911.7621.1715.37933.4611.768.09-4.3995.83-23.3391.674.17116.67-91.6724.478.37-0.29
21Q2 (10)46.2425.82114.7719.291128.66264.1715.17551.07197.5615.15550.21197.433.87867.5227.723.48866.67230.340.2353.3335.2918.35172.66268.0410.88-10.45-22.01125.0025.060.71-25.00-150.0-190.022.58-27.510
21Q1 (9)36.758.3431.21.57-72.98107.462.33475.81113.752.33539.62113.750.40463.64118.180.36500.0118.460.15-16.6736.366.73100.3168.1212.158.58-8.92100.00114.29-17.6550.00-93.75333.3331.1541.780
20Q4 (8)33.9215.7352.115.81273.43153.35-0.6291.0996.31-0.5388.2296.83-0.1187.6496.42-0.0988.6196.70.185.8812.53.36232.28130.4911.19-9.02-10.69-700.00-1500.0-1176.92800.001500.02185.7121.97-10.47-13.4
20Q3 (7)29.3136.1412.95-3.3571.49-37.86-6.9655.24-383.33-4.5071.06-248.84-0.8970.63-217.86-0.7970.41-229.170.170.0-5.56-2.5476.74-171.1512.30-11.83-4.5850.00-35.71-66.6750.0080.0200.024.5404.56
20Q2 (6)21.53-23.13-29.92-11.7544.18-273.3-15.558.21-283.81-15.558.21-299.61-3.03-37.73-241.59-2.67-36.92-247.510.1754.55-26.09-10.92-10.53-189.8813.954.57-29.5877.78-35.95-2.7827.78229.6338.890.000-100.0
20Q1 (5)28.0125.612.38-21.05-93.3-65.75-16.94-0.83-53.44-16.94-1.32-53.44-2.2028.34-28.65-1.9528.57-31.760.11-31.25-15.38-9.8810.34-154.6413.346.46-17.5121.4386.812.75-21.43-161.22-17.860.00-100.0-100.0
19Q4 (4)22.30-14.070.0-10.89-348.150.0-16.80-1066.670.0-16.72-1196.120.0-3.07-996.430.0-2.73-1037.50.00.16-11.110.0-11.02-408.680.012.53-2.790.065.00-56.670.035.00170.00.025.378.10.0
19Q3 (3)25.95-15.530.0-2.43-135.840.0-1.44-117.020.0-1.29-116.560.0-0.28-113.080.0-0.24-113.260.00.18-21.740.03.57-70.620.012.89-34.930.0150.0087.50.0-50.00-350.00.023.4720.240.0
19Q2 (2)30.7212.280.06.78153.390.08.46176.630.07.79170.560.02.14225.150.01.81222.30.00.2376.920.012.15413.140.019.8122.510.080.00-32.310.020.00210.00.019.52-42.150.0
19Q1 (1)27.360.00.0-12.700.00.0-11.040.00.0-11.040.00.0-1.710.00.0-1.480.00.00.130.00.0-3.880.00.016.170.00.0118.180.00.0-18.180.00.033.740.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)35.69-29.44-22.9702.09133.26-15.680-16.260-5.970-5.3400.33-41.07-10.4609.41-32.74148.65205.71-45.9500.94-4.5249.9452.4
2022 (9)50.5811.3611.87-24.630.90-3.8624.4567.1222.2157.2914.2720.3212.4818.860.56-24.3227.5852.3813.99-3.9848.62-54.8551.3800.98-24.3132.7728.81
2021 (8)45.4260.9515.7500.93-18.4714.63014.12011.86010.5000.7417.4618.10014.5730.21107.6957.69-7.6901.30-48.8725.44-8.78
2020 (7)28.224.48-6.4101.1424.03-9.410-8.720-6.170-5.5200.63-13.7-4.58011.19-10.6968.29-27.6931.71470.732.53-21.5727.8913.74
2019 (6)27.01-6.18-3.1500.926.83-3.310-3.480-2.900-2.5500.73-1.351.66-76.5512.53-14.8894.4405.56-96.533.232.9724.522.51
2018 (5)28.79-12.31-1.1400.86-16.521.6945.691.0831.710.9332.860.8033.330.741.377.0817.4114.72-13.46-70.000160.0003.14023.922.0
2017 (4)32.834.992.6635.031.03-10.151.16-56.230.82-55.680.70-56.790.60-57.140.73-3.956.03-20.3417.010.06214.29185.71-128.5700.00023.451.74
2016 (3)31.271.461.97688.01.15-13.942.6526.191.8533.091.6238.461.4040.00.765.567.57-3.6917.0012.8875.00875.025.00-70.450.00023.051.27
2015 (2)30.82-7.70.25-96.371.3416.722.10-76.271.39-79.031.17-81.81.00-81.720.72-12.27.86-42.2515.06-21.817.69-90.0684.62274.730.00022.7615.59
2014 (1)33.3906.8801.151.08.8506.6306.4305.4700.82-2.3813.6111.5619.2619.477.420.8822.58-2.90.00019.694.85

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