- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.55 | 21.75 | 3.97 | 0.43 | 0.0 | -2.27 | 0.52 | -1.89 | 4.0 | 0.57 | 1.79 | -42.42 | 6.56 | -17.86 | -6.0 | 7.94 | -19.41 | 0.03 | 8.70 | -16.4 | -44.62 | 0 | 0 | 0 |
| 23Q3 (19) | 5.38 | -32.75 | 6.32 | 0.43 | -41.89 | 48.28 | 0.53 | -40.45 | 32.5 | 0.56 | -37.08 | 51.35 | 7.99 | -13.59 | 39.46 | 9.85 | -11.45 | 24.62 | 10.41 | -6.44 | 42.35 | 0 | 0 | 0 |
| 23Q2 (18) | 8.0 | 0 | 17.65 | 0.74 | 0 | 45.1 | 0.89 | 0 | 15.58 | 0.89 | 0 | -31.54 | 9.25 | 32.44 | 23.33 | 11.12 | 40.18 | -1.75 | 11.12 | -29.2 | -41.81 | 0 | 0 | 0 |
| 23Q1 (17) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 6.98 | 0.0 | 0.83 | 7.94 | 0.0 | -23.15 | 15.71 | 0.0 | 3.98 | 0 | 0 | 0 |
| 22Q4 (16) | 6.3 | 24.51 | -20.65 | 0.44 | 51.72 | -20.0 | 0.5 | 25.0 | -39.02 | 0.99 | 167.57 | -17.5 | 6.98 | 21.86 | 0.83 | 7.94 | 0.4 | -23.15 | 15.71 | 114.9 | 3.98 | 0 | 0 | 0 |
| 22Q3 (15) | 5.06 | -25.59 | 0 | 0.29 | -43.14 | 0 | 0.4 | -48.05 | 0 | 0.37 | -71.54 | 0 | 5.73 | -23.58 | 9.78 | 7.91 | -30.19 | 4.83 | 7.31 | -61.75 | -41.64 | 0 | 0 | 0 |
| 22Q2 (14) | 6.8 | 0 | -21.11 | 0.51 | 0 | 13.33 | 0.77 | 0 | 18.46 | 1.3 | 0 | 20.37 | 7.50 | 8.27 | 43.67 | 11.32 | 9.64 | 50.17 | 19.12 | 26.5 | 52.59 | 0 | 0 | 0 |
| 22Q1 (13) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 6.93 | 0.0 | 0 | 10.33 | 0.0 | 0 | 15.11 | 0.0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 7.94 | 0 | 0 | 0.55 | 0 | 0 | 0.82 | 0 | 0 | 1.2 | 0 | 0 | 6.93 | 32.69 | 0 | 10.33 | 36.96 | 0 | 15.11 | 20.63 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 5.22 | 0.0 | 0 | 7.54 | 0.0 | 0 | 12.53 | 0.0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 8.62 | 0 | 0 | 0.45 | 0 | 0 | 0.65 | 0 | 0 | 1.08 | 0 | 0 | 5.22 | 0 | 0 | 7.54 | 0 | 0 | 12.53 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.93 | 9.81 | 1.59 | 28.23 | 1.94 | 16.17 | 2.02 | -24.06 | 7.98 | 16.77 | 9.73 | 5.79 | 10.14 | -30.84 | 0 | 0 |
| 2022 (9) | 18.15 | 9.6 | 1.24 | 24.0 | 1.67 | 13.61 | 2.66 | 17.18 | 6.83 | 13.14 | 9.20 | 3.65 | 14.66 | 6.92 | 0 | 0 |
| 2021 (8) | 16.56 | 65.77 | 1.0 | -6.54 | 1.47 | 13.08 | 2.27 | 58.74 | 6.04 | -43.62 | 8.88 | -31.79 | 13.71 | -4.24 | 0 | 0 |
| 2020 (7) | 9.99 | 0 | 1.07 | 0 | 1.3 | 0 | 1.43 | 0 | 10.71 | 0 | 13.01 | 0 | 14.31 | 0 | 0 | 0 |
