- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.65 | 35.25 | 13.01 | 0.08 | 33.33 | 33.33 | 0.14 | 0.0 | 7.69 | 0.19 | 18.75 | 46.15 | 4.85 | -1.41 | 17.98 | 8.48 | -26.06 | -4.71 | 11.52 | -12.2 | 29.32 | 180 | -1.64 | -1.64 |
| 23Q3 (19) | 1.22 | 7.02 | 1.67 | 0.06 | 20.0 | 20.0 | 0.14 | 16.67 | 27.27 | 0.16 | -5.88 | 33.33 | 4.92 | 12.13 | 18.03 | 11.48 | 9.02 | 25.19 | 13.11 | -12.05 | 31.15 | 183 | 0.0 | 7.65 |
| 23Q2 (18) | 1.14 | -2.56 | -13.64 | 0.05 | 0.0 | 25.0 | 0.12 | 0.0 | -14.29 | 0.17 | 6.25 | 21.43 | 4.39 | 2.63 | 44.74 | 10.53 | 2.63 | -0.75 | 14.91 | 9.05 | 40.6 | 183 | 0.0 | 7.65 |
| 23Q1 (17) | 1.17 | -19.86 | 6.36 | 0.05 | -16.67 | 25.0 | 0.12 | -7.69 | 9.09 | 0.16 | 23.08 | 6.67 | 4.27 | 3.99 | 17.52 | 10.26 | 15.19 | 2.56 | 13.68 | 53.58 | 0.28 | 183 | 0.0 | 7.65 |
| 22Q4 (16) | 1.46 | 21.67 | 2.1 | 0.06 | 20.0 | 0.0 | 0.13 | 18.18 | 30.0 | 0.13 | 8.33 | 44.44 | 4.11 | -1.37 | -2.05 | 8.90 | -2.86 | 27.33 | 8.90 | -10.96 | 41.48 | 183 | 7.65 | 7.65 |
| 22Q3 (15) | 1.2 | -9.09 | 18.81 | 0.05 | 25.0 | 25.0 | 0.11 | -21.43 | 10.0 | 0.12 | -14.29 | 50.0 | 4.17 | 37.5 | 5.21 | 9.17 | -13.57 | -7.42 | 10.00 | -5.71 | 26.25 | 170 | 0.0 | 18.88 |
| 22Q2 (14) | 1.32 | 20.0 | -32.99 | 0.04 | 0.0 | -55.56 | 0.14 | 27.27 | -26.32 | 0.14 | -6.67 | -6.67 | 3.03 | -16.67 | -33.67 | 10.61 | 6.06 | 9.97 | 10.61 | -22.22 | 39.29 | 170 | 0.0 | 18.88 |
| 22Q1 (13) | 1.1 | -23.08 | 0 | 0.04 | -33.33 | 0 | 0.11 | 10.0 | 0 | 0.15 | 66.67 | 0 | 3.64 | -13.33 | -12.12 | 10.00 | 43.0 | -42.0 | 13.64 | 116.67 | 182.47 | 170 | 0.0 | 0 |
| 21Q4 (12) | 1.43 | 41.58 | -1.38 | 0.06 | 50.0 | 0.0 | 0.1 | 0.0 | -60.0 | 0.09 | 12.5 | 28.57 | 4.20 | 5.94 | 1.4 | 6.99 | -29.37 | -59.44 | 6.29 | -20.54 | 30.37 | 170 | 18.88 | 18.88 |
| 21Q3 (11) | 1.01 | -48.73 | 0 | 0.04 | -55.56 | 0 | 0.1 | -47.37 | 0 | 0.08 | -46.67 | 0 | 3.96 | -13.31 | 43.56 | 9.90 | 2.66 | -20.24 | 7.92 | 4.03 | 91.42 | 143 | 0.0 | 0 |
| 21Q2 (10) | 1.97 | 0 | 35.86 | 0.09 | 0 | 125.0 | 0.19 | 0 | 5.56 | 0.15 | 0 | 150.0 | 4.57 | 10.41 | 65.61 | 9.64 | -44.06 | -22.31 | 7.61 | 57.72 | 84.01 | 143 | 0 | 23.28 |
| 21Q1 (9) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 4.14 | 0.0 | 0 | 17.24 | 0.0 | 0 | 4.83 | 0.0 | 0 | 0 | -100.0 | 0 |
| 20Q4 (8) | 1.45 | 0 | 0 | 0.06 | 0 | 0 | 0.25 | 0 | 0 | 0.07 | 0 | 0 | 4.14 | 50.0 | 0 | 17.24 | 38.89 | 0 | 4.83 | 16.67 | 0 | 143 | 0 | 0 |
| 20Q3 (7) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.76 | 0.0 | 0 | 12.41 | 0.0 | 0 | 4.14 | 0.0 | 0 | 0 | -100.0 | 0 |
| 20Q2 (6) | 1.45 | 0 | 0 | 0.04 | 0 | 0 | 0.18 | 0 | 0 | 0.06 | 0 | 0 | 2.76 | 0 | 0 | 12.41 | 0 | 0 | 4.14 | 0 | 0 | 116 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.17 | 1.97 | 0.24 | 26.32 | 0.52 | 6.12 | 0.67 | 24.07 | 4.64 | 23.87 | 10.06 | 4.07 | 12.96 | 21.67 | 180 | -1.64 |
| 2022 (9) | 5.07 | 15.23 | 0.19 | 5.56 | 0.49 | 25.64 | 0.54 | 63.64 | 3.75 | -8.39 | 9.66 | 9.04 | 10.65 | 42.01 | 183 | 7.65 |
| 2021 (8) | 4.4 | 51.72 | 0.18 | 80.0 | 0.39 | -9.3 | 0.33 | 135.71 | 4.09 | 18.64 | 8.86 | -40.22 | 7.50 | 55.36 | 170 | 18.88 |
| 2020 (7) | 2.9 | 33.03 | 0.1 | 25.0 | 0.43 | 22.86 | 0.14 | 27.27 | 3.45 | -6.03 | 14.83 | -7.65 | 4.83 | -4.33 | 143 | 23.28 |
| 2019 (6) | 2.18 | 11.79 | 0.08 | 14.29 | 0.35 | 45.83 | 0.11 | 0 | 3.67 | 2.23 | 16.06 | 30.45 | 5.05 | 0 | 116 | 10.48 |
| 2018 (5) | 1.95 | 0 | 0.07 | 0 | 0.24 | 0 | 0 | 0 | 3.59 | 0 | 12.31 | 0 | 0.00 | 0 | 105 | 0 |
