- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.46 | 130.0 | 119.05 | 0.11 | 120.0 | 120.0 | 0.15 | 87.5 | 50.0 | 0.27 | 50.0 | 28.57 | 23.91 | -4.35 | 0.43 | 32.61 | -18.48 | -31.52 | 58.70 | -34.78 | -41.3 | 79 | 0.0 | 0.0 |
| 23Q3 (19) | 0.2 | 25.0 | 100.0 | 0.05 | 0.0 | 66.67 | 0.08 | 14.29 | 33.33 | 0.18 | 12.5 | 20.0 | 25.00 | -20.0 | -16.67 | 40.00 | -8.57 | -33.33 | 90.00 | -10.0 | -40.0 | 79 | 0.0 | 0.0 |
| 23Q2 (18) | 0.16 | 33.33 | 6.67 | 0.05 | -16.67 | 66.67 | 0.07 | -58.82 | 16.67 | 0.16 | -11.11 | 0.0 | 31.25 | -37.5 | 56.25 | 43.75 | -69.12 | 9.37 | 100.00 | -33.33 | -6.25 | 79 | 0.0 | 0.0 |
| 23Q1 (17) | 0.12 | -42.86 | 33.33 | 0.06 | 20.0 | 100.0 | 0.17 | 70.0 | 183.33 | 0.18 | -14.29 | 12.5 | 50.00 | 110.0 | 50.0 | 141.67 | 197.5 | 112.5 | 150.00 | 50.0 | -15.62 | 79 | 0.0 | 0.0 |
| 22Q4 (16) | 0.21 | 110.0 | 425.0 | 0.05 | 66.67 | 25.0 | 0.1 | 66.67 | -9.09 | 0.21 | 40.0 | 0.0 | 23.81 | -20.63 | -76.19 | 47.62 | -20.63 | -82.68 | 100.00 | -33.33 | -80.95 | 79 | 0.0 | 0.0 |
| 22Q3 (15) | 0.1 | -33.33 | 100.0 | 0.03 | 0.0 | 50.0 | 0.06 | 0.0 | 200.0 | 0.15 | -6.25 | -40.0 | 30.00 | 50.0 | -25.0 | 60.00 | 50.0 | 50.0 | 150.00 | 40.62 | -70.0 | 79 | 0.0 | 0.0 |
| 22Q2 (14) | 0.15 | 66.67 | 650.0 | 0.03 | 0.0 | 50.0 | 0.06 | 0.0 | 20.0 | 0.16 | 0.0 | 14.29 | 20.00 | -40.0 | -80.0 | 40.00 | -40.0 | -84.0 | 106.67 | -40.0 | -84.76 | 79 | 0.0 | 0.0 |
| 22Q1 (13) | 0.09 | 125.0 | -66.67 | 0.03 | -25.0 | 0.0 | 0.06 | -45.45 | 20.0 | 0.16 | -23.81 | 0.0 | 33.33 | -66.67 | 200.0 | 66.67 | -75.76 | 260.0 | 177.78 | -66.14 | 200.0 | 79 | 0.0 | 0.0 |
| 21Q4 (12) | 0.04 | -20.0 | 0 | 0.04 | 100.0 | 0 | 0.11 | 450.0 | 0 | 0.21 | -16.0 | 0 | 100.00 | 150.0 | 0 | 275.00 | 587.5 | 0 | 525.00 | 5.0 | 0 | 79 | 0.0 | 0 |
| 21Q3 (11) | 0.05 | 150.0 | 0 | 0.02 | 0.0 | 0 | 0.02 | -60.0 | 0 | 0.25 | 78.57 | 0 | 40.00 | -60.0 | 0 | 40.00 | -84.0 | 0 | 500.00 | -28.57 | 0 | 79 | 0.0 | 0 |
| 21Q2 (10) | 0.02 | -92.59 | 0 | 0.02 | -33.33 | 0 | 0.05 | 0.0 | 0 | 0.14 | -12.5 | 0 | 100.00 | 800.0 | 0 | 250.00 | 1250.0 | 0 | 700.00 | 1081.25 | 0 | 79 | 0.0 | 0 |
| 21Q1 (9) | 0.27 | 0 | 0 | 0.03 | 0 | 0 | 0.05 | 0 | 0 | 0.16 | 0 | 0 | 11.11 | 0 | 0 | 18.52 | 0 | 0 | 59.26 | 0 | 0 | 79 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.94 | 74.07 | 0.26 | 73.33 | 0.47 | 67.86 | 0.8 | 17.65 | 27.66 | -0.43 | 50.00 | -3.57 | 85.11 | -32.42 | 0 | 0 |
| 2022 (9) | 0.54 | 42.11 | 0.15 | 36.36 | 0.28 | 21.74 | 0.68 | -10.53 | 27.78 | -4.04 | 51.85 | -14.33 | 125.93 | -37.04 | 0 | 0 |
| 2021 (8) | 0.38 | 1166.67 | 0.11 | 10.0 | 0.23 | 21.05 | 0.76 | 58.33 | 28.95 | -91.32 | 60.53 | -90.44 | 200.00 | -87.5 | 79 | 0.0 |
| 2020 (7) | 0.03 | 200.0 | 0.1 | 25.0 | 0.19 | 72.73 | 0.48 | 54.84 | 333.33 | -58.33 | 633.33 | -42.42 | 1600.00 | -48.39 | 79 | 49.06 |
| 2019 (6) | 0.01 | 0 | 0.08 | 0 | 0.11 | 450.0 | 0.31 | 3000.0 | 800.00 | 0 | 1100.00 | 0 | 3100.00 | 0 | 53 | 194.44 |
| 2018 (5) | 0 | 0 | 0 | 0 | 0.02 | 0 | 0.01 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 18 | 0 |
