玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)25.76-0.92-35.37-17.467.47-533.25-21.16-53.67-352.51-15.47-49.18-264.05-3.38-64.08-235.2-1.72-70.3-217.810.129.09-14.29-0.55-107.7-102.3287.1411.084.6684.21-39.4778.9518.42147.08-65.249.42-7.5616.56
23Q3 (19)26.00-32.03-51.49-18.87-673.36-201.02-13.77-856.25-159.64-10.37-834.23-152.94-2.06-836.36-129.86-1.010-127.90.110.0-38.897.14-62.83-79.6378.45-7.98-12.92139.134.3571.69-39.1341.3-306.3253.4622.311.1
23Q2 (18)38.25-6.07-24.7-2.4447.64-114.84-1.4473.77-107.45-1.1167.92-106.9-0.2269.44-104.150.00100.0-100.00.11-8.33-35.2919.2153.68-39.2185.2529.32-18.16133.3366.6757.89-66.67-766.67-528.5743.71-5.3151.19
23Q1 (17)40.722.16-21.59-4.66-215.63-131.34-5.49-165.51-130.37-3.46-136.69-124.09-0.72-128.8-116.63-0.31-121.23-112.970.12-14.29-25.012.50-47.35-59.8165.92-20.83-27.2480.0070.0-1.9410.00-81.11-45.7146.168.87-2.6
22Q4 (16)39.86-25.63-19.854.03-78.43-77.598.38-63.71-52.529.43-51.86-39.242.50-63.77-52.471.46-59.67-49.130.14-22.22-22.2223.74-32.29-17.6683.26-7.58-7.1547.06-41.93-54.1252.94179.142164.7142.40-19.821.92
22Q3 (15)53.605.512.2118.6813.63-1.4823.0919.3922.0419.5921.8330.086.9030.1927.543.6229.2923.130.185.88-5.2635.0610.9514.7390.09-13.52-1.6981.03-4.04-18.9718.9721.92052.8882.9110.93
22Q2 (14)50.80-2.18-8.1916.4410.56-17.5519.346.9712.716.0811.980.125.3022.4-50.332.8017.15-50.090.176.25-50.031.601.615.69104.1714.981.5484.443.51-26.5215.56-15.56194.7528.91-39.0-24.67
22Q1 (13)51.934.42014.87-17.3018.082.44014.36-7.4704.33-17.6802.39-16.7200.16-11.11031.107.87090.601.04081.58-20.46018.42818.42047.3913.920
21Q4 (12)49.73-5.174.8117.98-5.1723.417.65-6.71133.7715.523.05195.625.26-2.7749.012.87-2.3839.320.18-5.26-47.0628.83-5.6642.5889.67-2.15-3.33102.562.56-47.75-2.56097.2341.60-12.7310.05
21Q3 (11)52.44-5.22018.96-4.91018.9210.26015.06-6.2305.41-49.302.94-47.5900.19-44.12030.562.21091.64-10.670100.00-12.9900.00100.0047.6724.210
21Q2 (10)55.33015.4219.940105.7817.160128.1916.060176.4210.670207.495.610193.720.34017.2429.90032.77102.590-8.74114.930-8.85-16.42046.0638.380-12.23
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)32.73-33.77-10.79018.2153.98-10.480-7.610-6.840-3.1900.49-26.879.53-69.087.144.66102.7030.03-2.7000.53-39.1548.1311.85
2022 (9)49.42-6.8813.94-27.2411.826.0317.67-0.4515.19-3.018.91-9.5210.63-6.590.67-4.2930.743.0983.26-7.1578.98-27.0221.0200.871009.6343.033.26
2021 (8)53.0711.3319.1655.1411.15-10.9217.75135.4115.66184.7320.90207.3511.38188.10.7011.1129.8240.289.67-3.33108.22-34.01-8.2200.08-57.5241.672.89
2020 (7)47.671.4312.3528.2512.52-9.87.54-7.145.50-22.436.8003.9500.63021.27-9.892.76-8.63164.0038.55-64.0000.18040.500.22
2019 (6)47.0009.63013.8808.1207.0900.0000.0000.00023.580101.520118.370-18.3700.00040.410

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