- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.81 | 7.74 | -8.59 | 0.29 | -3.33 | -3.33 | 0.41 | 13.89 | 7.89 | 0.09 | 0.0 | 200.0 | 16.02 | -10.28 | 5.75 | 22.65 | 5.71 | 18.03 | 4.97 | -7.18 | 228.18 | 0 | 0 | 0 |
| 23Q3 (19) | 1.68 | -5.08 | -33.07 | 0.3 | 11.11 | -3.23 | 0.36 | -2.7 | -23.4 | 0.09 | 12.5 | -10.0 | 17.86 | 17.06 | 44.59 | 21.43 | 2.51 | 14.44 | 5.36 | 18.53 | 34.46 | 0 | 0 | 0 |
| 23Q2 (18) | 1.77 | 0.57 | -23.38 | 0.27 | 8.0 | 0.0 | 0.37 | -13.95 | -17.78 | 0.08 | -27.27 | 14.29 | 15.25 | 7.39 | 30.51 | 20.90 | -14.44 | 7.31 | 4.52 | -27.68 | 49.15 | 0 | 0 | 0 |
| 23Q1 (17) | 1.76 | -11.11 | -15.79 | 0.25 | -16.67 | -7.41 | 0.43 | 13.16 | 0.0 | 0.11 | 266.67 | 37.5 | 14.20 | -6.25 | 9.95 | 24.43 | 27.3 | 18.75 | 6.25 | 312.5 | 63.28 | 0 | 0 | 0 |
| 22Q4 (16) | 1.98 | -21.12 | -10.81 | 0.3 | -3.23 | -3.23 | 0.38 | -19.15 | 8.57 | 0.03 | -70.0 | -25.0 | 15.15 | 22.68 | 8.5 | 19.19 | 2.49 | 21.73 | 1.52 | -61.97 | -15.91 | 0 | 0 | 0 |
| 22Q3 (15) | 2.51 | 8.66 | 16.2 | 0.31 | 14.81 | 19.23 | 0.47 | 4.44 | 20.51 | 0.1 | 42.86 | 25.0 | 12.35 | 5.67 | 2.6 | 18.73 | -3.88 | 3.71 | 3.98 | 31.47 | 7.57 | 0 | 0 | 0 |
| 22Q2 (14) | 2.31 | 10.53 | -40.46 | 0.27 | 0.0 | -37.21 | 0.45 | 4.65 | -44.44 | 0.07 | -12.5 | -50.0 | 11.69 | -9.52 | 5.47 | 19.48 | -5.32 | -6.69 | 3.03 | -20.83 | -16.02 | 0 | 0 | 0 |
| 22Q1 (13) | 2.09 | -5.86 | 0 | 0.27 | -12.9 | 0 | 0.43 | 22.86 | 0 | 0.08 | 100.0 | 0 | 12.92 | -7.49 | 11.04 | 20.57 | 30.5 | 9.22 | 3.83 | 112.44 | 25.62 | 0 | 0 | 0 |
| 21Q4 (12) | 2.22 | 2.78 | -38.5 | 0.31 | 19.23 | -26.19 | 0.35 | -10.26 | -48.53 | 0.04 | -50.0 | -63.64 | 13.96 | 16.01 | 20.02 | 15.77 | -12.68 | -16.3 | 1.80 | -51.35 | -40.87 | 0 | 0 | 0 |
| 21Q3 (11) | 2.16 | -44.33 | 0 | 0.26 | -39.53 | 0 | 0.39 | -51.85 | 0 | 0.08 | -42.86 | 0 | 12.04 | 8.61 | -1.75 | 18.06 | -13.51 | -17.38 | 3.70 | 2.65 | 11.85 | 0 | 0 | 0 |
| 21Q2 (10) | 3.88 | 0 | 28.48 | 0.43 | 0 | 16.22 | 0.81 | 0 | 22.73 | 0.14 | 0 | 40.0 | 11.08 | -4.74 | -9.54 | 20.88 | 10.83 | -4.48 | 3.61 | 18.42 | 8.97 | 0 | 0 | 0 |
| 21Q1 (9) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 11.63 | 0.0 | 0 | 18.84 | 0.0 | 0 | 3.05 | 0.0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 3.61 | 0 | 0 | 0.42 | 0 | 0 | 0.68 | 0 | 0 | 0.11 | 0 | 0 | 11.63 | -5.04 | 0 | 18.84 | -13.81 | 0 | 3.05 | -7.98 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 12.25 | 0.0 | 0 | 21.85 | 0.0 | 0 | 3.31 | 0.0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 3.02 | 0 | 0 | 0.37 | 0 | 0 | 0.66 | 0 | 0 | 0.1 | 0 | 0 | 12.25 | 0 | 0 | 21.85 | 0 | 0 | 3.31 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.03 | -20.83 | 1.12 | -2.61 | 1.57 | -8.72 | 0.37 | 32.14 | 15.93 | 23.02 | 22.33 | 15.3 | 5.26 | 66.92 | 0 | 0 |
| 2022 (9) | 8.88 | 7.64 | 1.15 | 15.0 | 1.72 | 10.97 | 0.28 | 7.69 | 12.95 | 6.84 | 19.37 | 3.1 | 3.15 | 0.05 | 0 | 0 |
| 2021 (8) | 8.25 | 24.43 | 1.0 | 26.58 | 1.55 | 15.67 | 0.26 | 30.0 | 12.12 | 1.73 | 18.79 | -7.04 | 3.15 | 4.47 | 0 | 0 |
| 2020 (7) | 6.63 | 10.87 | 0.79 | 14.49 | 1.34 | -0.74 | 0.2 | 11.11 | 11.92 | 3.27 | 20.21 | -10.47 | 3.02 | 0.22 | 0 | 0 |
| 2019 (6) | 5.98 | 0 | 0.69 | 0 | 1.35 | 0 | 0.18 | 0 | 11.54 | 0 | 22.58 | 0 | 3.01 | 0 | 0 | 0 |
