玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)36.09-10.65-19.1415.49-27.68-37.8215.40-27.08-36.7815.366.37-33.482.84-3.07-34.261.86-3.63-37.370.12-7.69-7.6942.86-7.63-15.7165.8520.7134.97101.390.44-1.190.00100.0100.041.383.8913.28
23Q3 (19)40.394.47-3.3521.42-2.15-11.4521.12-3.78-13.6214.44-10.42-15.112.93-9.29-19.731.93-11.87-17.170.130.00.046.40-0.92-9.9654.55-13.239.23100.941.861.85-1.890-311.3239.837.976.19
23Q2 (18)38.6620.291.3621.8964.712.5821.9577.597.4416.1283.3916.93.23134.064.192.19114.7112.890.1318.180.046.8311.74-3.5862.8741.44-19.1699.10-8.24-5.310.00100.0100.036.89-12.710.16
23Q1 (17)32.14-27.99-8.813.29-46.65-15.5712.36-49.26-21.378.79-61.93-23.231.38-68.06-38.671.02-65.66-32.890.11-15.38-15.3841.91-17.58-9.6844.45-8.9-20.24108.005.258.0-8.00-206.67042.2615.696.37
22Q4 (16)44.636.87.5724.912.98-6.5624.36-0.37-8.0123.0935.740.34.3218.36-19.42.9727.47-16.10.130.0-13.3350.85-1.32-3.2948.79-2.3-9.83102.613.532.61-2.61-392.17-194.7836.53-2.612.96
22Q3 (15)41.799.5711.1424.1913.3617.5424.4519.6817.7217.0123.35-9.863.6517.74-8.522.3320.1-12.410.130.0-7.1451.536.094.7149.94-35.79-6.8399.11-5.30.380.89119.2-29.4637.511.85-0.16
22Q2 (14)38.148.23-3.8621.3435.583.8920.4329.964.3913.7920.44-8.013.1037.78-3.731.9427.63-8.920.130.0-7.1448.574.681.077.7739.5543.59104.654.650.47-4.65016.2836.83-7.30.74
22Q1 (13)35.24-15.0616.1915.74-40.9661.9315.72-40.6348.5811.45-50.2622.22.25-58.0227.121.52-57.0624.590.13-13.338.3346.40-11.759.2555.732.99-4.77100.000.010.340.00100.0-100.039.7311.98-10.26
21Q4 (12)41.4910.355.7126.6629.5430.4926.4827.4935.3123.0221.9939.185.3634.34-19.283.5433.08-25.00.157.14-46.4352.586.857.9754.110.9512.26100.001.28-4.76-0.88-169.9178.7635.48-5.56-7.14
21Q3 (11)37.60-5.22020.580.19020.776.13018.8725.8803.9923.9102.6624.8800.140.0049.212.33053.60-1.03098.73-5.2201.27122.78037.572.760
21Q2 (10)39.6730.79020.54111.32019.5784.97014.9959.9803.2281.9202.1374.5900.1416.67048.0913.23054.16-7.450104.1714.940-5.56-159.26036.56-17.420
21Q1 (9)30.33-22.7309.72-52.42010.58-45.9409.37-43.3501.77-73.3401.22-74.1500.12-57.14042.47-12.79058.5221.41090.62-13.6909.38325.0044.2715.860
20Q4 (8)39.250020.430019.570016.54006.64004.72000.280048.700048.2000105.0000-4.170038.2100
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.06-7.9318.30-16.2925.52-5.6918.01-16.4313.89-16.7310.17-21.356.78-23.390.47-7.8444.71-9.6465.8534.97101.470.13-1.4700.1943.9539.966.39
2022 (9)40.256.5721.868.6527.06-2.5221.557.4816.68-2.9112.93-11.628.85-10.880.51-8.9349.481.8748.79-9.83101.341.0-1.3400.13-45.9637.56-1.34
2021 (8)37.772.4720.1215.5727.76-5.8220.0518.7117.1820.2214.6340.679.9333.110.5612.048.573.3654.1112.26100.34-2.76-0.3400.24181.6238.07-4.8
2020 (7)36.869.4417.4132.529.472.5516.8942.5314.2949.6310.4046.697.4645.420.500.046.9912.9848.2019.93103.19-6.85-3.1900.09039.99-10.52
2019 (6)33.68-9.6613.14-1.9428.7415.4511.85-8.359.55-0.837.09-17.275.13-9.040.50-10.7141.598.4540.19-35.73110.786.02-10.7800.00044.69-9.57
2018 (5)37.28013.40024.89012.9309.6308.5705.6400.56038.35062.5314.38104.490-3.3700.00049.420
2017 (4)0.0000.0000.0000.0000.0000.0000.0000.0000.00054.6700.0000.0000.0000.000

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