- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.9 | 0.0 | -68.53 | 0.06 | -40.0 | -60.0 | 0.21 | -22.22 | -8.7 | 0.08 | 33.33 | -27.27 | 6.67 | -40.0 | 27.11 | 23.33 | -22.22 | 190.14 | 8.89 | 33.33 | 131.11 | 124 | 0.0 | 0.0 |
| 23Q3 (19) | 0.9 | -23.73 | -67.63 | 0.1 | 42.86 | -41.18 | 0.27 | 42.11 | 17.39 | 0.06 | -40.0 | -25.0 | 11.11 | 87.3 | 81.7 | 30.00 | 86.32 | 262.61 | 6.67 | -21.33 | 131.67 | 124 | 0.0 | 0.0 |
| 23Q2 (18) | 1.18 | -32.18 | -56.13 | 0.07 | -30.0 | -30.0 | 0.19 | -13.64 | -13.64 | 0.1 | -9.09 | 233.33 | 5.93 | 3.22 | 59.58 | 16.10 | 27.35 | 96.88 | 8.47 | 34.05 | 659.89 | 124 | 0.0 | 0.0 |
| 23Q1 (17) | 1.74 | -39.16 | -29.84 | 0.1 | -33.33 | -23.08 | 0.22 | -4.35 | 15.79 | 0.11 | 0.0 | 37.5 | 5.75 | 9.58 | 9.64 | 12.64 | 57.22 | 65.03 | 6.32 | 64.37 | 95.98 | 124 | 0.0 | 0.0 |
| 22Q4 (16) | 2.86 | 2.88 | 6.32 | 0.15 | -11.76 | 15.38 | 0.23 | 0.0 | 53.33 | 0.11 | 37.5 | 57.14 | 5.24 | -14.23 | 8.53 | 8.04 | -2.8 | 44.22 | 3.85 | 33.65 | 47.8 | 124 | 0.0 | 0.0 |
| 22Q3 (15) | 2.78 | 3.35 | 23.01 | 0.17 | 70.0 | 112.5 | 0.23 | 4.55 | 27.78 | 0.08 | 166.67 | -11.11 | 6.12 | 64.5 | 72.75 | 8.27 | 1.16 | 3.88 | 2.88 | 158.03 | -27.74 | 124 | 0.0 | 55.0 |
| 22Q2 (14) | 2.69 | 8.47 | 48.62 | 0.1 | -23.08 | 0.0 | 0.22 | 15.79 | 175.0 | 0.03 | -62.5 | -25.0 | 3.72 | -29.08 | -32.71 | 8.18 | 6.75 | 85.04 | 1.12 | -65.43 | -49.54 | 124 | 0.0 | 55.0 |
| 22Q1 (13) | 2.48 | -7.81 | 61.04 | 0.13 | 0.0 | 62.5 | 0.19 | 26.67 | 111.11 | 0.08 | 14.29 | 14.29 | 5.24 | 8.47 | 0.91 | 7.66 | 37.39 | 31.09 | 3.23 | 23.96 | -29.03 | 124 | 0.0 | 55.0 |
| 21Q4 (12) | 2.69 | 19.03 | 73.55 | 0.13 | 62.5 | 30.0 | 0.15 | -16.67 | 87.5 | 0.07 | -22.22 | -41.67 | 4.83 | 36.52 | -25.09 | 5.58 | -29.99 | 8.04 | 2.60 | -34.66 | -66.39 | 124 | 55.0 | 55.0 |
| 21Q3 (11) | 2.26 | 24.86 | 55.86 | 0.08 | -20.0 | 0.0 | 0.18 | 125.0 | 63.64 | 0.09 | 125.0 | 80.0 | 3.54 | -35.93 | -35.84 | 7.96 | 80.2 | 4.99 | 3.98 | 80.2 | 15.49 | 80 | 0.0 | 26.98 |
| 21Q2 (10) | 1.81 | 17.53 | 0 | 0.1 | 25.0 | 0 | 0.08 | -11.11 | 0 | 0.04 | -42.86 | 0 | 5.52 | 6.35 | 0 | 4.42 | -24.37 | 0 | 2.21 | -51.38 | 0 | 80 | 0.0 | 0 |
| 21Q1 (9) | 1.54 | -0.65 | 0 | 0.08 | -20.0 | 0 | 0.09 | 12.5 | 0 | 0.07 | -41.67 | 0 | 5.19 | -19.48 | 0 | 5.84 | 13.23 | 0 | 4.55 | -41.29 | 0 | 80 | 0.0 | 0 |
| 20Q4 (8) | 1.55 | 6.9 | 0 | 0.1 | 25.0 | 0 | 0.08 | -27.27 | 0 | 0.12 | 140.0 | 0 | 6.45 | 16.94 | 0 | 5.16 | -31.96 | 0 | 7.74 | 124.52 | 0 | 80 | 26.98 | 0 |
| 20Q3 (7) | 1.45 | 0 | 0 | 0.08 | 0 | 0 | 0.11 | 0 | 0 | 0.05 | 0 | 0 | 5.52 | 0 | 0 | 7.59 | 0 | 0 | 3.45 | 0 | 0 | 63 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.72 | -56.34 | 0.33 | -40.0 | 0.89 | 1.14 | 0.35 | 16.67 | 6.99 | 37.42 | 18.86 | 131.63 | 7.42 | 167.2 | 0 | 0 |
| 2022 (9) | 10.81 | 30.4 | 0.55 | 41.03 | 0.88 | 76.0 | 0.3 | 7.14 | 5.09 | 8.15 | 8.14 | 34.97 | 2.78 | -17.83 | 0 | 0 |
| 2021 (8) | 8.29 | 27.93 | 0.39 | 11.43 | 0.5 | 56.25 | 0.28 | -24.32 | 4.70 | -12.9 | 6.03 | 22.14 | 3.38 | -40.85 | 124 | 55.0 |
| 2020 (7) | 6.48 | 81.01 | 0.35 | 34.62 | 0.32 | 10.34 | 0.37 | 76.19 | 5.40 | -25.63 | 4.94 | -39.04 | 5.71 | -2.66 | 80 | 26.98 |
| 2019 (6) | 3.58 | 24.31 | 0.26 | 36.84 | 0.29 | 26.09 | 0.21 | 10.53 | 7.26 | 10.09 | 8.10 | 1.43 | 5.87 | -11.08 | 63 | 46.51 |
| 2018 (5) | 2.88 | -24.61 | 0.19 | -13.64 | 0.23 | 91.67 | 0.19 | 11.76 | 6.60 | 14.55 | 7.99 | 154.22 | 6.60 | 48.24 | 43 | 53.57 |
| 2017 (4) | 3.82 | 0 | 0.22 | 0 | 0.12 | 0 | 0.17 | 0 | 5.76 | 0 | 3.14 | 0 | 4.45 | 0 | 28 | 0 |
