- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 52.68 | 95.55 | 224.38 | 0 | 0 | 0 | 2.18 | 127.08 | 198.63 | 0.08 | 0 | 0 | 0.00 | 0 | 0 | 4.14 | 16.13 | -7.94 | 0.15 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 26.94 | 41.86 | 370.98 | 0 | 0 | 0 | 0.96 | 5.49 | 43.28 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.56 | -25.64 | -69.58 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 18.99 | 36.72 | 47.67 | 0 | 0 | 0 | 0.91 | 8.33 | -6.19 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.79 | -20.76 | -36.47 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 13.89 | -14.47 | 69.6 | 0 | 0 | 0 | 0.84 | 15.07 | 42.37 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.05 | 34.54 | -16.05 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 16.24 | 183.92 | -36.56 | 0 | 0 | 0 | 0.73 | 8.96 | -5.19 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.50 | -61.62 | 49.45 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 5.72 | -55.52 | -24.14 | 0 | 0 | 0 | 0.67 | -30.93 | 28.85 | 0 | 0 | 0 | 0.00 | 0 | 0 | 11.71 | 55.29 | 69.84 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 12.86 | 57.02 | 215.2 | 0 | 0 | 0 | 0.97 | 64.41 | 136.59 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.54 | 4.7 | -24.94 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 8.19 | -68.01 | 33.82 | 0 | 0 | 0 | 0.59 | -23.38 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.20 | 139.51 | -25.27 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 25.6 | 239.52 | 700.0 | 0 | 0 | 0 | 0.77 | 48.08 | 10.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.01 | -56.39 | -86.25 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 7.54 | 84.8 | 493.7 | 0 | 0 | 0 | 0.52 | 26.83 | 79.31 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.90 | -31.37 | -69.8 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 4.08 | -33.33 | 827.27 | 0 | 0 | 0 | 0.41 | -30.51 | 115.79 | 0 | 0 | 0 | 0.00 | 0 | 0 | 10.05 | 4.24 | -76.73 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 6.12 | 91.25 | 0 | 0 | 0 | 0 | 0.59 | -15.71 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 9.64 | -55.93 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 3.2 | 151.97 | 0 | 0 | 0 | 0 | 0.7 | 141.38 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 21.88 | -4.2 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 1.27 | 188.64 | 0 | 0 | 0 | 0 | 0.29 | 52.63 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 22.83 | -47.12 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 0.44 | 0 | 0 | 0 | 0 | 0 | 0.19 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 43.18 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 112.5 | 161.57 | 0 | 0 | 4.89 | 65.2 | 0.08 | 0 | 0.00 | 0 | 4.35 | -36.84 | 0.07 | 0 | 0 | 0 |
| 2022 (9) | 43.01 | -0.76 | 0 | 0 | 2.96 | 28.7 | 0 | 0 | 0.00 | 0 | 6.88 | 29.68 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 43.34 | 727.1 | 0 | 0 | 2.3 | 70.37 | 0 | 0 | 0.00 | 0 | 5.31 | -79.4 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 5.24 | 18.28 | 0 | 0 | 1.35 | 136.84 | 0 | 0 | 0.00 | 0 | 25.76 | 100.23 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 4.43 | 23.4 | 0 | 0 | 0.57 | 83.87 | 0 | 0 | 0.00 | 0 | 12.87 | 49.01 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 3.59 | -9.57 | 0 | 0 | 0.31 | -13.89 | 0 | 0 | 0.00 | 0 | 8.64 | -4.77 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 3.97 | 0 | 0 | 0 | 0.36 | 0 | 0 | 0 | 0.00 | 0 | 9.07 | 0 | 0.00 | 0 | 0 | 0 |
