- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.96 | -28.33 | -11.9 | 0.15 | 0.0 | -6.25 | 0.17 | -57.5 | -46.88 | 0.3 | -23.08 | -25.0 | 5.07 | 39.53 | 6.42 | 5.74 | -40.7 | -39.7 | 10.14 | 7.33 | -14.86 | 0 | 0 | 0 |
| 23Q3 (19) | 4.13 | 14.09 | 23.65 | 0.15 | 0.0 | 15.38 | 0.4 | 37.93 | 48.15 | 0.39 | 21.88 | 11.43 | 3.63 | -12.35 | -6.69 | 9.69 | 20.9 | 19.81 | 9.44 | 6.83 | -9.89 | 0 | 0 | 0 |
| 23Q2 (18) | 3.62 | 16.77 | -6.94 | 0.15 | 66.67 | -21.05 | 0.29 | 38.1 | -3.33 | 0.32 | 10.34 | -13.51 | 4.14 | 42.73 | -15.16 | 8.01 | 18.26 | 3.88 | 8.84 | -5.51 | -7.06 | 0 | 0 | 0 |
| 23Q1 (17) | 3.1 | -7.74 | -29.55 | 0.09 | -43.75 | -60.87 | 0.21 | -34.38 | -27.59 | 0.29 | -27.5 | -17.14 | 2.90 | -39.03 | -44.46 | 6.77 | -28.87 | 2.78 | 9.35 | -21.42 | 17.6 | 0 | 0 | 0 |
| 22Q4 (16) | 3.36 | 0.6 | -19.42 | 0.16 | 23.08 | -33.33 | 0.32 | 18.52 | -3.03 | 0.4 | 14.29 | 0.0 | 4.76 | 22.34 | -17.26 | 9.52 | 17.81 | 20.35 | 11.90 | 13.61 | 24.11 | 0 | 0 | 0 |
| 22Q3 (15) | 3.34 | -14.14 | -28.02 | 0.13 | -31.58 | -45.83 | 0.27 | -10.0 | -32.5 | 0.35 | -5.41 | 2.94 | 3.89 | -20.31 | -24.75 | 8.08 | 4.82 | -6.23 | 10.48 | 10.17 | 43.01 | 0 | 0 | 0 |
| 22Q2 (14) | 3.89 | -11.59 | -10.98 | 0.19 | -17.39 | -13.64 | 0.3 | 3.45 | -25.0 | 0.37 | 5.71 | 12.12 | 4.88 | -6.56 | -2.98 | 7.71 | 17.01 | -15.75 | 9.51 | 19.57 | 25.96 | 0 | 0 | 0 |
| 22Q1 (13) | 4.4 | 5.52 | 13.4 | 0.23 | -4.17 | 9.52 | 0.29 | -12.12 | -6.45 | 0.35 | -12.5 | 9.38 | 5.23 | -9.18 | -3.42 | 6.59 | -16.71 | -17.51 | 7.95 | -17.07 | -3.55 | 0 | 0 | 0 |
| 21Q4 (12) | 4.17 | -10.13 | 11.8 | 0.24 | 0.0 | 14.29 | 0.33 | -17.5 | 37.5 | 0.4 | 17.65 | 29.03 | 5.76 | 11.27 | 2.23 | 7.91 | -8.2 | 22.99 | 9.59 | 30.91 | 15.42 | 0 | 0 | 0 |
| 21Q3 (11) | 4.64 | 6.18 | 28.89 | 0.24 | 9.09 | 20.0 | 0.4 | 0.0 | 60.0 | 0.34 | 3.03 | 13.33 | 5.17 | 2.74 | -6.9 | 8.62 | -5.82 | 24.14 | 7.33 | -2.96 | -12.07 | 0 | 0 | 0 |
| 21Q2 (10) | 4.37 | 12.63 | 72.05 | 0.22 | 4.76 | 10.0 | 0.4 | 29.03 | 42.86 | 0.33 | 3.12 | 3.12 | 5.03 | -6.98 | -36.06 | 9.15 | 14.56 | -16.97 | 7.55 | -8.44 | -40.06 | 0 | 0 | 0 |
| 21Q1 (9) | 3.88 | 4.02 | 0 | 0.21 | 0.0 | 0 | 0.31 | 29.17 | 0 | 0.32 | 3.23 | 0 | 5.41 | -3.87 | 0 | 7.99 | 24.17 | 0 | 8.25 | -0.76 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 3.73 | 3.61 | 0 | 0.21 | 5.0 | 0 | 0.24 | -4.0 | 0 | 0.31 | 3.33 | 0 | 5.63 | 1.34 | 0 | 6.43 | -7.35 | 0 | 8.31 | -0.27 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 3.6 | 41.73 | 0 | 0.2 | 0.0 | 0 | 0.25 | -10.71 | 0 | 0.3 | -6.25 | 0 | 5.56 | -29.44 | 0 | 6.94 | -37.0 | 0 | 8.33 | -33.85 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 2.54 | 0 | 0 | 0.2 | 0 | 0 | 0.28 | 0 | 0 | 0.32 | 0 | 0 | 7.87 | 0 | 0 | 11.02 | 0 | 0 | 12.60 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.81 | -7.87 | 0.53 | -26.39 | 1.07 | -9.32 | 1.29 | -12.24 | 3.84 | -20.1 | 7.75 | -1.57 | 9.34 | -4.75 | 0 | 0 |
| 2022 (9) | 14.99 | -12.13 | 0.72 | -20.0 | 1.18 | -18.06 | 1.47 | 6.52 | 4.80 | -8.95 | 7.87 | -6.74 | 9.81 | 21.23 | 0 | 0 |
| 2021 (8) | 17.06 | 32.04 | 0.9 | 12.5 | 1.44 | 37.14 | 1.38 | 14.05 | 5.28 | -14.8 | 8.44 | 3.86 | 8.09 | -13.63 | 0 | 0 |
| 2020 (7) | 12.92 | 16.29 | 0.8 | 8.11 | 1.05 | 23.53 | 1.21 | 26.04 | 6.19 | -7.04 | 8.13 | 6.22 | 9.37 | 8.38 | 0 | 0 |
| 2019 (6) | 11.11 | 30.4 | 0.74 | 60.87 | 0.85 | 49.12 | 0.96 | 39.13 | 6.66 | 23.37 | 7.65 | 14.36 | 8.64 | 6.7 | 0 | 0 |
| 2018 (5) | 8.52 | 15.45 | 0.46 | 24.32 | 0.57 | 9.62 | 0.69 | 16.95 | 5.40 | 7.69 | 6.69 | -5.05 | 8.10 | 1.3 | 0 | 0 |
| 2017 (4) | 7.38 | 0 | 0.37 | 0 | 0.52 | 0 | 0.59 | 0 | 5.01 | 0 | 7.05 | 0 | 7.99 | 0 | 0 | 0 |
