- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.49 | 2.75 | -6.07 | 0.37 | -7.5 | 8.82 | 0.47 | -2.08 | 2.17 | 0.04 | 0.0 | 33.33 | 8.24 | -9.97 | 15.85 | 10.47 | -4.7 | 8.77 | 0.89 | -2.67 | 41.95 | 0 | 0 | 0 |
| 23Q3 (19) | 4.37 | 3.31 | -11.54 | 0.4 | 2.56 | 2.56 | 0.48 | 4.35 | 0.0 | 0.04 | 0.0 | 33.33 | 9.15 | -0.72 | 15.94 | 10.98 | 1.0 | 13.04 | 0.92 | -3.2 | 50.72 | 0 | 0 | 0 |
| 23Q2 (18) | 4.23 | -2.53 | -10.57 | 0.39 | 14.71 | 5.41 | 0.46 | -6.12 | 0.0 | 0.04 | 33.33 | 33.33 | 9.22 | 17.69 | 17.86 | 10.87 | -3.68 | 11.82 | 0.95 | 36.8 | 49.09 | 0 | 0 | 0 |
| 23Q1 (17) | 4.34 | -9.21 | -9.21 | 0.34 | 0.0 | -5.56 | 0.49 | 6.52 | -5.77 | 0.03 | 0.0 | 0.0 | 7.83 | 10.14 | 4.02 | 11.29 | 17.32 | 3.78 | 0.69 | 10.14 | 10.14 | 0 | 0 | 0 |
| 22Q4 (16) | 4.78 | -3.24 | 0.42 | 0.34 | -12.82 | -10.53 | 0.46 | -4.17 | -2.13 | 0.03 | 0.0 | 0.0 | 7.11 | -9.9 | -10.9 | 9.62 | -0.96 | -2.54 | 0.63 | 3.35 | -0.42 | 0 | 0 | 0 |
| 22Q3 (15) | 4.94 | 4.44 | -1.4 | 0.39 | 5.41 | 2.63 | 0.48 | 4.35 | 6.67 | 0.03 | 0.0 | 0.0 | 7.89 | 0.92 | 4.09 | 9.72 | -0.09 | 8.18 | 0.61 | -4.25 | 1.42 | 0 | 0 | 0 |
| 22Q2 (14) | 4.73 | -1.05 | -1.05 | 0.37 | 2.78 | 2.78 | 0.46 | -11.54 | 0.0 | 0.03 | 0.0 | 0.0 | 7.82 | 3.86 | 3.86 | 9.73 | -10.6 | 1.06 | 0.63 | 1.06 | 1.06 | 0 | 0 | 0 |
| 22Q1 (13) | 4.78 | 0.42 | 8.88 | 0.36 | -5.26 | 5.88 | 0.52 | 10.64 | 18.18 | 0.03 | 0.0 | 0.0 | 7.53 | -5.66 | -2.76 | 10.88 | 10.18 | 8.54 | 0.63 | -0.42 | -8.16 | 0 | 0 | 0 |
| 21Q4 (12) | 4.76 | -4.99 | 27.61 | 0.38 | 0.0 | 15.15 | 0.47 | 4.44 | 9.3 | 0.03 | 0.0 | 0.0 | 7.98 | 5.25 | -9.77 | 9.87 | 9.93 | -14.35 | 0.63 | 5.25 | -21.64 | 0 | 0 | 0 |
| 21Q3 (11) | 5.01 | 4.81 | 25.25 | 0.38 | 5.56 | 15.15 | 0.45 | -2.17 | 12.5 | 0.03 | 0.0 | 0.0 | 7.58 | 0.71 | -8.06 | 8.98 | -6.66 | -10.18 | 0.60 | -4.59 | -20.16 | 0 | 0 | 0 |
| 21Q2 (10) | 4.78 | 8.88 | 29.89 | 0.36 | 5.88 | 12.5 | 0.46 | 4.55 | 17.95 | 0.03 | 0.0 | 0.0 | 7.53 | -2.76 | -13.39 | 9.62 | -3.98 | -9.19 | 0.63 | -8.16 | -23.01 | 0 | 0 | 0 |
| 21Q1 (9) | 4.39 | 17.69 | 0 | 0.34 | 3.03 | 0 | 0.44 | 2.33 | 0 | 0.03 | 0.0 | 0 | 7.74 | -12.46 | 0 | 10.02 | -13.06 | 0 | 0.68 | -15.03 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 3.73 | -6.75 | 0 | 0.33 | 0.0 | 0 | 0.43 | 7.5 | 0 | 0.03 | 0.0 | 0 | 8.85 | 7.24 | 0 | 11.53 | 15.28 | 0 | 0.80 | 7.24 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 4.0 | 8.7 | 0 | 0.33 | 3.12 | 0 | 0.4 | 2.56 | 0 | 0.03 | 0.0 | 0 | 8.25 | -5.12 | 0 | 10.00 | -5.64 | 0 | 0.75 | -8.0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 3.68 | 0 | 0 | 0.32 | 0 | 0 | 0.39 | 0 | 0 | 0.03 | 0 | 0 | 8.70 | 0 | 0 | 10.60 | 0 | 0 | 0.82 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 17.43 | -9.36 | 1.51 | 3.42 | 1.89 | -2.07 | 0.15 | 15.38 | 8.66 | 14.11 | 10.84 | 8.04 | 0.86 | 27.3 | 0 | 0 |
| 2022 (9) | 19.23 | 1.53 | 1.46 | 0.0 | 1.93 | 5.46 | 0.13 | 8.33 | 7.59 | -1.51 | 10.04 | 3.87 | 0.68 | 6.7 | 0 | 0 |
| 2021 (8) | 18.94 | 29.37 | 1.46 | 14.96 | 1.83 | 13.66 | 0.12 | 0.0 | 7.71 | -11.14 | 9.66 | -12.14 | 0.63 | -22.7 | 0 | 0 |
| 2020 (7) | 14.64 | 12.96 | 1.27 | -1.55 | 1.61 | 15.83 | 0.12 | 0.0 | 8.67 | -12.85 | 11.00 | 2.54 | 0.82 | -11.48 | 0 | 0 |
| 2019 (6) | 12.96 | -2.7 | 1.29 | -9.79 | 1.39 | 15.83 | 0.12 | 0.0 | 9.95 | -7.28 | 10.73 | 19.05 | 0.93 | 2.78 | 0 | 0 |
| 2018 (5) | 13.32 | 16.64 | 1.43 | 18.18 | 1.2 | 10.09 | 0.12 | 9.09 | 10.74 | 1.32 | 9.01 | -5.61 | 0.90 | -6.47 | 0 | 0 |
| 2017 (4) | 11.42 | 0.97 | 1.21 | 45.78 | 1.09 | 4.81 | 0.11 | 22.22 | 10.60 | 44.38 | 9.54 | 3.8 | 0.96 | 21.04 | 0 | 0 |
| 2016 (3) | 11.31 | 0 | 0.83 | 0 | 1.04 | 0 | 0.09 | 0 | 7.34 | 0 | 9.20 | 0 | 0.80 | 0 | 0 | 0 |
