玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)43.96-1.3-11.125.17-48.81-50.531.63-90.16-78.271.72-87.6-80.210.31-88.73-76.690.25-88.89-77.060.14-12.57.699.18-59.67-40.0826.2719.9529.09325.00433.93134.0-225.00-675.0-478.5725.2913.77-0.47
23Q3 (19)44.54-5.25-14.1510.10-13.53-41.6216.562.86-38.7313.873.43-38.842.75-5.5-38.752.250.45-35.710.16-5.886.6722.765.27-29.9921.90-0.9-8.8660.87-16.19-4.9339.1342.988.7722.234.9610.43
23Q2 (18)47.01-2.25-11.711.68933.63-60.7116.10236.12-53.3313.41233.58-53.692.91470.59-67.232.24460.0-62.670.1770.0-19.0521.6258.5-43.1422.10-41.63-32.2572.63226.84-15.7327.37-64.8198.121.18-29.5428.05
23Q1 (17)48.09-2.77-9.571.13-89.19-96.194.79-36.13-86.294.02-53.74-86.30.51-61.65-94.740.40-63.3-94.050.10-23.08-56.5213.64-10.97-63.8937.8686.04-41.3122.22-84.0-73.8277.78300.0414.5330.0618.376.62
22Q4 (16)49.46-4.66-8.2510.45-39.6-64.877.50-72.25-76.078.69-61.68-66.771.33-70.38-83.481.09-68.86-82.860.13-13.33-45.8315.32-52.88-54.2820.35-15.31-25.4138.89116.9346.3-38.89-208.1-867.4125.4126.2374.64
22Q3 (15)51.88-2.55-4.5117.30-41.81-45.4127.03-21.65-16.2122.68-21.69-15.754.49-49.44-47.243.50-41.67-48.380.15-28.57-40.032.51-14.49-5.4424.03-26.33-7.6164.02-25.71-34.8435.98160.391972.220.1321.732.43
22Q2 (14)53.240.110.0929.730.13-6.1334.50-1.2612.8928.96-1.311.948.88-8.4511.286.00-10.71-2.910.21-8.7-12.538.020.6616.9832.62-49.4329.7586.181.53-16.8713.82-8.6476.116.54-2.82-1.43
22Q1 (13)53.18-1.353.4629.69-0.22.0334.9411.4919.8229.3412.215.19.7020.534.166.725.6616.060.23-4.170.037.7712.7121.7264.51136.4790.7584.88-10.59-15.1215.12198.29017.0216.98-2.85
21Q4 (12)53.91-0.7714.2429.75-6.1247.6431.34-2.8579.9126.15-2.8670.88.05-5.4169.126.36-6.1964.340.24-4.0-4.033.51-2.5366.6327.284.8868.594.93-3.39-18.015.07191.89132.0914.55-4.28-21.27
21Q3 (11)54.332.1412.2531.690.0658.0532.265.5680.2226.924.0668.468.516.64-5.766.789.7118.530.254.17-30.5634.385.7869.7826.013.46-39.5198.26-5.22-12.771.74147.26113.7315.20-9.42-20.96
21Q2 (10)53.193.485.9631.678.8363.030.564.873.1425.871.4958.617.9810.37-14.386.186.743.690.244.35-35.1432.504.7465.4825.14-25.67-66.08103.673.67-5.85-3.67063.6716.78-4.22-15.97
21Q1 (9)51.408.923.6529.1044.4257.329.1667.3945.825.4966.4947.097.2351.89-12.365.7949.610.170.23-8.0-30.331.0354.341.9533.82108.89-17.53100.00-13.648.860.00100.0-100.017.52-5.19-25.32
20Q4 (8)47.19-2.5-5.5820.150.5-1.917.42-2.68-2.8415.31-4.196.694.76-47.29-36.623.87-32.34-20.70.25-30.56-26.4720.11-0.692.1816.19-62.35-63.69115.792.790.35-15.79-24.88-11.9618.48-3.9-5.95
20Q3 (7)48.40-3.59-5.8420.053.198.217.901.42-6.7215.98-2.02-2.329.03-3.11-7.485.72-4.03-3.870.36-2.70.020.253.11-1.3243.00-41.99-33.26112.642.316.62-12.64-25.03-470.8819.23-3.71-3.51
20Q2 (6)50.201.23-3.9119.435.0315.8617.65-11.75-4.7516.31-5.89-4.289.3212.9711.355.963.119.960.3712.1215.6219.64-10.16-2.8774.1280.7415.56110.1119.8722.75-10.11-244.94-214.6119.97-14.88-26.17
20Q1 (5)49.59-0.78-8.9118.50-9.9336.0320.0011.5434.517.3320.7731.498.259.8542.245.7818.4442.720.33-2.946.4521.8611.0829.241.01-8.03-9.9991.86-20.390.216.98149.47-16.2823.4619.39-9.94
19Q4 (4)49.98-2.760.020.5410.850.017.93-6.570.014.35-12.290.07.51-23.050.04.88-17.980.00.34-5.560.019.68-4.090.044.59-30.790.0115.3819.460.0-14.10-513.680.019.65-1.40.0
19Q3 (3)51.40-1.610.018.5310.490.019.193.560.016.36-3.990.09.7616.610.05.959.780.00.3612.50.020.521.480.064.430.450.096.597.680.03.41-61.360.019.93-26.320.0
19Q2 (2)52.24-4.040.016.7723.310.018.5324.610.017.0429.290.08.3744.310.05.4233.830.00.323.230.020.2219.50.064.1440.780.089.71-2.140.08.825.880.027.053.840.0
19Q1 (1)54.440.00.013.600.00.014.870.00.013.180.00.05.800.00.04.050.00.00.310.00.016.920.00.045.560.00.091.670.00.08.330.00.026.050.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)45.76-12.547.67-68.054.0375.110.51-63.388.87-63.785.98-73.624.86-73.470.55-26.6717.40-47.4326.2729.0972.90-12.9327.1066.543.55195.4724.1427.79
2022 (9)52.32-1.8624.01-21.482.3084.4828.70-7.2124.49-6.3122.67-25.0818.32-25.980.75-21.0533.100.320.35-25.483.73-15.3816.271311.731.208.8218.8918.81
2021 (8)53.319.2930.5856.181.25-5.4930.9370.3226.1461.6630.2665.5424.7566.780.953.2633.0061.2927.2868.598.94-8.231.1501.10-20.0415.90-21.01
2020 (7)48.78-5.8819.5810.811.3210.1718.161.9716.175.6218.28-40.3814.84-30.820.92-34.2920.465.3616.19-63.69107.828.59-7.8201.3873.0520.13-11.52
2019 (6)51.835.6517.6767.331.2080.017.8172.7415.3148.530.6662.0521.4567.061.4012.019.4270.3544.597.8499.29-3.050.7100.80022.75-11.58
2018 (5)49.062.410.56-5.80.67-1.3310.3129.5210.3127.4418.92-7.2112.841.581.25-19.8711.4028.8141.35-24.24102.42-27.61-2.4200.00025.7313.9
2017 (4)47.91-8.6611.21156.520.67-30.277.96975.688.091738.6420.391860.5812.642079.311.5617.298.85358.5554.58-25.12141.49-76.42-41.4900.00022.59-8.58
2016 (3)52.4504.3700.9700.7400.4401.0400.5801.3301.93072.89-11.79600.000-500.0000.00024.710
2015 (2)0.0000.0000.0000.0000.0000.0000.0000.0000.00082.6300.0000.0000.0000.000

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