- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 12.48 | 0.56 | 10.83 | 0.07 | 0 | 0 | 0.38 | 31.03 | 26.67 | 0.05 | 25.0 | 0.0 | 0.56 | 0 | 0 | 3.04 | 30.3 | 14.28 | 0.40 | 24.3 | -9.78 | 814 | 13.69 | 13.69 |
| 23Q3 (19) | 12.41 | 26.89 | 34.45 | 0 | 0 | 0 | 0.29 | 16.0 | 31.82 | 0.04 | -20.0 | 0.0 | 0.00 | 0 | 0 | 2.34 | -8.58 | -1.96 | 0.32 | -36.95 | -25.62 | 716 | 0.0 | 21.77 |
| 23Q2 (18) | 9.78 | -35.66 | 0.2 | 0 | 0 | 0 | 0.25 | -13.79 | -13.79 | 0.05 | -37.5 | 25.0 | 0.00 | 0 | 0 | 2.56 | 33.98 | -13.97 | 0.51 | -2.86 | 24.74 | 716 | 0.0 | 21.77 |
| 23Q1 (17) | 15.2 | 34.99 | 88.59 | 0 | 0 | 0 | 0.29 | -3.33 | 31.82 | 0.08 | 60.0 | 100.0 | 0.00 | 0 | 0 | 1.91 | -28.39 | -30.1 | 0.53 | 18.53 | 6.05 | 716 | 0.0 | 21.77 |
| 22Q4 (16) | 11.26 | 21.99 | 155.33 | 0 | 0 | 0 | 0.3 | 36.36 | 57.89 | 0.05 | 25.0 | 66.67 | 0.00 | 0 | 0 | 2.66 | 11.78 | -38.16 | 0.44 | 2.46 | -34.72 | 716 | 21.77 | 21.77 |
| 22Q3 (15) | 9.23 | -5.43 | 47.68 | 0 | 0 | 0 | 0.22 | -24.14 | 37.5 | 0.04 | 0.0 | 33.33 | 0.00 | 0 | 0 | 2.38 | -19.78 | -6.89 | 0.43 | 5.74 | -9.71 | 588 | 0.0 | 8.69 |
| 22Q2 (14) | 9.76 | 21.09 | -17.15 | 0 | 0 | -100.0 | 0.29 | 31.82 | -12.12 | 0.04 | 0.0 | -50.0 | 0.00 | 0 | -100.0 | 2.97 | 8.86 | 6.07 | 0.41 | -17.42 | -39.65 | 588 | 0.0 | 8.69 |
| 22Q1 (13) | 8.06 | 82.77 | 0 | 0 | 0 | 0 | 0.22 | 15.79 | 0 | 0.04 | 33.33 | 0 | 0.00 | 0 | -100.0 | 2.73 | -36.65 | -14.02 | 0.50 | -27.05 | 45.91 | 588 | 0.0 | 0 |
| 21Q4 (12) | 4.41 | -29.44 | -50.0 | 0 | 0 | -100.0 | 0.19 | 18.75 | -32.14 | 0.03 | 0.0 | 0.0 | 0.00 | 0 | -100.0 | 4.31 | 68.3 | 35.71 | 0.68 | 41.72 | 100.0 | 588 | 8.69 | 8.69 |
| 21Q3 (11) | 6.25 | -46.94 | 0 | 0 | -100.0 | 0 | 0.16 | -51.52 | 0 | 0.03 | -62.5 | 0 | 0.00 | -100.0 | -100.0 | 2.56 | -8.62 | 7.83 | 0.48 | -29.32 | 26.36 | 541 | 0.0 | 0 |
| 21Q2 (10) | 11.78 | 0 | 11.87 | 0.04 | 0 | 300.0 | 0.33 | 0 | 32.0 | 0.08 | 0 | 100.0 | 0.34 | -40.1 | 257.56 | 2.80 | -11.76 | 17.99 | 0.68 | 99.66 | 78.78 | 541 | 0 | 52.82 |
| 21Q1 (9) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0.57 | 0.0 | 0 | 3.17 | 0.0 | 0 | 0.34 | 0.0 | 0 | 0 | -100.0 | 0 |
| 20Q4 (8) | 8.82 | 0 | 0 | 0.05 | 0 | 0 | 0.28 | 0 | 0 | 0.03 | 0 | 0 | 0.57 | 496.94 | 0 | 3.17 | 33.71 | 0 | 0.34 | -10.46 | 0 | 541 | 0 | 0 |
| 20Q3 (7) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0.09 | 0.0 | 0 | 2.37 | 0.0 | 0 | 0.38 | 0.0 | 0 | 0 | -100.0 | 0 |
| 20Q2 (6) | 10.53 | 0 | 0 | 0.01 | 0 | 0 | 0.25 | 0 | 0 | 0.04 | 0 | 0 | 0.09 | 0 | 0 | 2.37 | 0 | 0 | 0.38 | 0 | 0 | 354 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 49.87 | 30.14 | 0.07 | 0 | 1.21 | 17.48 | 0.22 | 29.41 | 0.14 | 0 | 2.43 | -9.73 | 0.44 | -0.56 | 814 | 13.69 |
| 2022 (9) | 38.32 | 70.77 | 0 | 0 | 1.03 | 51.47 | 0.17 | 21.43 | 0.00 | 0 | 2.69 | -11.3 | 0.44 | -28.89 | 716 | 21.77 |
| 2021 (8) | 22.44 | 15.97 | 0.04 | -33.33 | 0.68 | 28.3 | 0.14 | 75.0 | 0.18 | -42.51 | 3.03 | 10.63 | 0.62 | 50.9 | 588 | 8.69 |
| 2020 (7) | 19.35 | 77.04 | 0.06 | -45.45 | 0.53 | 23.26 | 0.08 | -20.0 | 0.31 | -69.19 | 2.74 | -30.38 | 0.41 | -54.81 | 541 | 52.82 |
| 2019 (6) | 10.93 | 12.1 | 0.11 | 0.0 | 0.43 | 13.16 | 0.1 | 66.67 | 1.01 | -10.8 | 3.93 | 0.94 | 0.91 | 48.67 | 354 | 12.03 |
| 2018 (5) | 9.75 | 25.64 | 0.11 | 83.33 | 0.38 | 40.74 | 0.06 | 0.0 | 1.13 | 45.91 | 3.90 | 12.02 | 0.62 | -20.41 | 316 | 0 |
| 2017 (4) | 7.76 | -15.38 | 0.06 | -53.85 | 0.27 | -3.57 | 0.06 | -14.29 | 0.77 | -45.46 | 3.48 | 13.95 | 0.77 | 1.29 | 0 | 0 |
| 2016 (3) | 9.17 | 0 | 0.13 | 0 | 0.28 | 0 | 0.07 | 0 | 1.42 | 0 | 3.05 | 0 | 0.76 | 0 | 0 | 0 |
