玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.88-18.87-14.540.060.00.00.16-5.88-5.880.0716.6716.672.0823.2617.015.5616.0110.132.4343.8136.52000
23Q3 (19)3.559.23-11.910.060.0-14.290.170.0-5.560.060.0-33.331.69-8.45-2.74.79-8.457.211.69-8.45-24.32000
23Q2 (18)3.25-5.25-11.680.060.00.00.170.0-10.530.06-14.29-25.01.855.5413.235.235.541.311.85-9.54-15.08000
23Q1 (17)3.431.78-1.440.060.020.00.170.0-10.530.0716.67-12.51.75-1.7521.754.96-1.75-9.222.0414.63-11.22000
22Q4 (16)3.37-16.3836.440.06-14.29-14.290.17-5.56-19.050.06-33.33-25.01.782.5-37.185.0412.94-40.671.78-20.28-45.03000
22Q3 (15)4.039.5127.130.0716.6775.00.18-5.265.880.0912.528.571.746.5337.664.47-13.49-16.712.232.731.13000
22Q2 (14)3.685.75-22.690.0620.020.00.190.011.760.080.014.291.6313.4855.225.16-5.4344.572.17-5.4347.83000
22Q1 (13)3.4840.8966.510.05-28.570.00.19-9.5218.750.080.014.291.44-49.3-39.945.46-35.78-28.682.30-29.02-31.36000
21Q4 (12)2.47-22.08-13.030.0775.040.00.2123.530.00.0814.2914.292.83124.660.978.5058.5414.983.2446.6731.41000
21Q3 (11)3.17-33.449.530.04-20.00.00.170.06.250.070.016.671.2620.13-33.125.3650.16-28.942.2150.16-21.98000
21Q2 (10)4.76127.7566.430.050.025.00.176.2521.430.070.016.671.05-56.09-24.893.57-53.35-27.041.47-56.09-29.9000
21Q1 (9)2.09-26.4111.760.050.025.00.16-23.816.670.070.016.672.3935.8911.847.663.53-4.563.3535.894.39000
20Q4 (8)2.8433.9637.860.0525.00.00.2131.2531.250.0716.6716.671.76-6.69-27.467.39-2.02-4.82.46-12.91-15.38000
20Q3 (7)2.12-25.870.470.040.0-20.00.1614.29-20.00.060.0-14.291.8934.91-20.387.5554.18-20.382.8334.91-14.69000
20Q2 (6)2.8652.9448.960.040.0-20.00.14-6.670.00.060.00.01.40-34.62-46.294.90-38.97-32.872.10-34.62-32.87000
20Q1 (5)1.87-9.2210.650.04-20.00.00.15-6.2525.00.060.0-14.292.14-11.87-9.638.023.2812.973.2110.16-22.54000
19Q4 (4)2.06-2.370.00.050.00.00.16-20.00.00.06-14.290.02.432.430.07.77-18.060.02.91-12.210.0000.0
19Q3 (3)2.119.90.00.050.00.00.242.860.00.0716.670.02.37-9.00.09.4829.990.03.326.160.0000.0
19Q2 (2)1.9213.610.00.0525.00.00.1416.670.00.06-14.290.02.6010.030.07.292.690.03.12-24.550.0000.0
19Q1 (1)1.690.00.00.040.00.00.120.00.00.070.00.02.370.00.07.100.00.04.140.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)13.1-10.030.244.350.68-8.110.26-16.131.8315.985.192.131.98-6.7800
2022 (9)14.5616.390.2315.00.745.710.3110.711.58-1.195.08-9.172.13-4.8700
2021 (8)12.5129.10.217.650.76.060.2812.01.60-8.875.60-17.852.24-13.2500
2020 (7)9.6924.390.17-10.530.664.760.25-3.851.75-28.076.81-15.782.58-22.700
2019 (6)7.7924.240.19-32.140.633.280.26-7.142.44-45.388.09-16.873.34-25.2600
2018 (5)6.27-8.470.28115.380.6124.490.28-3.454.47135.319.7336.014.475.4800
2017 (4)6.8542.410.13-13.330.4919.510.290.01.90-39.147.15-16.084.23-29.7800
2016 (3)4.81-14.110.15-42.310.41-10.870.297.413.12-32.838.523.776.0325.0500
2015 (2)5.600.2600.4600.2704.6408.2104.82000

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