- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.55 | 12.33 | 41.67 | 0.04 | -20.0 | 33.33 | 0.09 | -10.0 | 28.57 | 0.25 | -16.67 | 19.05 | 1.57 | -28.78 | -5.88 | 3.53 | -19.88 | -9.24 | 9.80 | -25.82 | -15.97 | 56 | 0.0 | 0.0 |
| 23Q3 (19) | 2.27 | 41.88 | 31.98 | 0.05 | 25.0 | 66.67 | 0.1 | 25.0 | 42.86 | 0.3 | 25.0 | -3.23 | 2.20 | -11.89 | 26.28 | 4.41 | -11.89 | 8.24 | 13.22 | -11.89 | -26.67 | 56 | 0.0 | 0.0 |
| 23Q2 (18) | 1.6 | 36.75 | 4.58 | 0.04 | 33.33 | 33.33 | 0.08 | 14.29 | 14.29 | 0.24 | 26.32 | 20.0 | 2.50 | -2.5 | 27.5 | 5.00 | -16.43 | 9.29 | 15.00 | -7.63 | 14.75 | 56 | 0.0 | 0.0 |
| 23Q1 (17) | 1.17 | -35.0 | -4.88 | 0.03 | 0.0 | 0.0 | 0.07 | 0.0 | 16.67 | 0.19 | -9.52 | -5.0 | 2.56 | 53.85 | 5.13 | 5.98 | 53.85 | 22.65 | 16.24 | 39.19 | -0.13 | 56 | 0.0 | 0.0 |
| 22Q4 (16) | 1.8 | 4.65 | 16.13 | 0.03 | 0.0 | 0.0 | 0.07 | 0.0 | -36.36 | 0.21 | -32.26 | -19.23 | 1.67 | -4.44 | -13.89 | 3.89 | -4.44 | -45.2 | 11.67 | -35.27 | -30.45 | 56 | 0.0 | 0.0 |
| 22Q3 (15) | 1.72 | 12.42 | 19.44 | 0.03 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.31 | 55.0 | 63.16 | 1.74 | -11.05 | -16.28 | 4.07 | -11.05 | -16.28 | 18.02 | 37.88 | 36.6 | 56 | 0.0 | 0.0 |
| 22Q2 (14) | 1.53 | 24.39 | 68.13 | 0.03 | 0.0 | 0.0 | 0.07 | 16.67 | 16.67 | 0.2 | 0.0 | -4.76 | 1.96 | -19.61 | -40.52 | 4.58 | -6.21 | -30.61 | 13.07 | -19.61 | -43.36 | 56 | 0.0 | 0.0 |
| 22Q1 (13) | 1.23 | -20.65 | 151.02 | 0.03 | 0.0 | 0.0 | 0.06 | -45.45 | -33.33 | 0.2 | -23.08 | 17.65 | 2.44 | 26.02 | -60.16 | 4.88 | -31.26 | -73.44 | 16.26 | -3.06 | -53.13 | 56 | 0.0 | 0.0 |
| 21Q4 (12) | 1.55 | 7.64 | 496.15 | 0.03 | 0.0 | 50.0 | 0.11 | 57.14 | 83.33 | 0.26 | 36.84 | 23.81 | 1.94 | -7.1 | -74.84 | 7.10 | 45.99 | -69.25 | 16.77 | 27.13 | -79.23 | 56 | 0.0 | 0.0 |
| 21Q3 (11) | 1.44 | 58.24 | 433.33 | 0.03 | 0.0 | 200.0 | 0.07 | 16.67 | 40.0 | 0.19 | -9.52 | -36.67 | 2.08 | -36.81 | -43.75 | 4.86 | -26.27 | -73.75 | 13.19 | -42.82 | -88.12 | 56 | 0.0 | 0.0 |
| 21Q2 (10) | 0.91 | 85.71 | 435.29 | 0.03 | 0.0 | 200.0 | 0.06 | -33.33 | -57.14 | 0.21 | 23.53 | -63.79 | 3.30 | -46.15 | -43.96 | 6.59 | -64.1 | -91.99 | 23.08 | -33.48 | -93.24 | 56 | 0.0 | 0.0 |
| 21Q1 (9) | 0.49 | 88.46 | 512.5 | 0.03 | 50.0 | 200.0 | 0.09 | 50.0 | 50.0 | 0.17 | -19.05 | -37.04 | 6.12 | -20.41 | -51.02 | 18.37 | -20.41 | -75.51 | 34.69 | -57.05 | -89.72 | 56 | 0.0 | 0.0 |
| 20Q4 (8) | 0.26 | -3.7 | 188.89 | 0.02 | 100.0 | 100.0 | 0.06 | 20.0 | -68.42 | 0.21 | -30.0 | -32.26 | 7.69 | 107.69 | -30.77 | 23.08 | 24.62 | -89.07 | 80.77 | -27.31 | -76.55 | 56 | 0.0 | 0.0 |
| 20Q3 (7) | 0.27 | 58.82 | 1250.0 | 0.01 | 0.0 | 0.0 | 0.05 | -64.29 | -28.57 | 0.3 | -48.28 | 36.36 | 3.70 | -37.04 | -92.59 | 18.52 | -77.51 | -94.71 | 111.11 | -67.43 | -89.9 | 56 | 0.0 | 75.0 |
| 20Q2 (6) | 0.17 | 112.5 | 0 | 0.01 | 0.0 | 0.0 | 0.14 | 133.33 | -6.67 | 0.58 | 114.81 | 38.1 | 5.88 | -52.94 | 0 | 82.35 | 9.8 | 0 | 341.18 | 1.09 | 0 | 56 | 0.0 | 75.0 |
| 20Q1 (5) | 0.08 | -11.11 | 0 | 0.01 | 0.0 | 0 | 0.06 | -68.42 | 0 | 0.27 | -12.9 | 0 | 12.50 | 12.5 | 0 | 75.00 | -64.47 | 0 | 337.50 | -2.02 | 0 | 56 | 0.0 | 0 |
| 19Q4 (4) | 0.09 | 350.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.19 | 171.43 | 0.0 | 0.31 | 40.91 | 0.0 | 11.11 | -77.78 | 0.0 | 211.11 | -39.68 | 0.0 | 344.44 | -68.69 | 0.0 | 56 | 75.0 | 0.0 |
| 19Q3 (3) | 0.02 | 0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.07 | -53.33 | 0.0 | 0.22 | -47.62 | 0.0 | 50.00 | 0 | 0.0 | 350.00 | 0 | 0.0 | 1100.00 | 0 | 0.0 | 32 | 0.0 | 0.0 |
| 19Q2 (2) | 0 | 0 | 0.0 | 0.01 | 0 | 0.0 | 0.15 | 0 | 0.0 | 0.42 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 32 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.58 | 20.7 | 0.15 | 25.0 | 0.33 | 17.86 | 0.99 | 8.79 | 1.98 | 3.56 | 4.35 | -2.36 | 13.06 | -9.87 | 0 | 0 |
| 2022 (9) | 6.28 | 43.05 | 0.12 | 0.0 | 0.28 | -15.15 | 0.91 | 8.33 | 1.91 | -30.1 | 4.46 | -40.69 | 14.49 | -24.27 | 0 | 0 |
| 2021 (8) | 4.39 | 518.31 | 0.12 | 140.0 | 0.33 | 32.0 | 0.84 | -22.94 | 2.73 | -61.18 | 7.52 | -78.65 | 19.13 | -87.54 | 56 | 0.0 |
| 2020 (7) | 0.71 | 545.45 | 0.05 | 150.0 | 0.25 | -39.02 | 1.09 | 14.74 | 7.04 | -61.27 | 35.21 | -90.55 | 153.52 | -82.22 | 56 | 0.0 |
| 2019 (6) | 0.11 | 0 | 0.02 | 0 | 0.41 | 95.24 | 0.95 | 30.14 | 18.18 | 0 | 372.73 | 0 | 863.64 | 0 | 56 | 75.0 |
| 2018 (5) | 0 | 0 | 0 | 0 | 0.21 | 90.91 | 0.73 | 151.72 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 32 | 45.45 |
| 2017 (4) | 0 | 0 | 0 | 0 | 0.11 | 0 | 0.29 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 22 | 175.0 |
| 2016 (3) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 8 | 0 |
