- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 27.7 | 12.15 | 22.13 | 2.09 | 0.97 | 29.01 | 0.9 | 47.54 | -14.29 | 0.28 | 211.11 | 115.38 | 7.55 | -9.97 | 5.63 | 3.25 | 31.56 | -29.82 | 1.01 | 177.42 | 76.35 | 0 | 0 | 0 |
| 23Q3 (19) | 24.7 | 3.13 | 14.72 | 2.07 | 25.45 | 37.09 | 0.61 | -16.44 | -28.24 | 0.09 | 0.0 | -18.18 | 8.38 | 21.65 | 19.49 | 2.47 | -18.98 | -37.45 | 0.36 | -3.04 | -28.68 | 0 | 0 | 0 |
| 23Q2 (18) | 23.95 | 9.76 | 11.19 | 1.65 | 18.71 | 22.22 | 0.73 | -23.96 | -13.1 | 0.09 | -18.18 | 28.57 | 6.89 | 8.15 | 9.92 | 3.05 | -30.72 | -21.84 | 0.38 | -25.46 | 15.63 | 0 | 0 | 0 |
| 23Q1 (17) | 21.82 | -3.79 | 6.75 | 1.39 | -14.2 | 20.87 | 0.96 | -8.57 | 20.0 | 0.11 | -15.38 | 0.0 | 6.37 | -10.82 | 13.23 | 4.40 | -4.97 | 12.41 | 0.50 | -12.05 | -6.32 | 0 | 0 | 0 |
| 22Q4 (16) | 22.68 | 5.34 | -0.04 | 1.62 | 7.28 | 30.65 | 1.05 | 23.53 | 20.69 | 0.13 | 18.18 | 18.18 | 7.14 | 1.84 | 30.7 | 4.63 | 17.27 | 20.74 | 0.57 | 12.19 | 18.23 | 0 | 0 | 0 |
| 22Q3 (15) | 21.53 | -0.05 | -14.93 | 1.51 | 11.85 | 46.6 | 0.85 | 1.19 | -11.46 | 0.11 | 57.14 | 10.0 | 7.01 | 11.9 | 72.34 | 3.95 | 1.24 | 4.09 | 0.51 | 57.22 | 29.31 | 0 | 0 | 0 |
| 22Q2 (14) | 21.54 | 5.38 | -28.56 | 1.35 | 17.39 | 31.07 | 0.84 | 5.0 | -5.62 | 0.07 | -36.36 | -30.0 | 6.27 | 11.4 | 83.46 | 3.90 | -0.36 | 32.11 | 0.32 | -39.61 | -2.02 | 0 | 0 | 0 |
| 22Q1 (13) | 20.44 | -9.92 | -12.39 | 1.15 | -7.26 | 40.24 | 0.8 | -8.05 | 2.56 | 0.11 | 0.0 | -8.33 | 5.63 | 2.95 | 60.07 | 3.91 | 2.08 | 17.07 | 0.54 | 11.01 | 4.63 | 0 | 0 | 0 |
| 21Q4 (12) | 22.69 | -10.35 | -17.61 | 1.24 | 20.39 | 69.86 | 0.87 | -9.38 | 8.75 | 0.11 | 10.0 | -8.33 | 5.46 | 34.29 | 106.17 | 3.83 | 1.09 | 32.0 | 0.48 | 22.7 | 11.26 | 0 | 0 | 0 |
| 21Q3 (11) | 25.31 | -16.05 | 0 | 1.03 | 0.0 | 0 | 0.96 | 7.87 | 0 | 0.1 | 0.0 | 0 | 4.07 | 19.12 | 0 | 3.79 | 28.49 | 0 | 0.40 | 19.12 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 30.15 | 29.23 | 0 | 1.03 | 25.61 | 0 | 0.89 | 14.1 | 0 | 0.1 | -16.67 | 0 | 3.42 | -2.8 | 0 | 2.95 | -11.71 | 0 | 0.33 | -35.52 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 23.33 | -15.29 | 0 | 0.82 | 12.33 | 0 | 0.78 | -2.5 | 0 | 0.12 | 0.0 | 0 | 3.51 | 32.6 | 0 | 3.34 | 15.09 | 0 | 0.51 | 18.05 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 27.54 | 0 | 0 | 0.73 | 0 | 0 | 0.8 | 0 | 0 | 0.12 | 0 | 0 | 2.65 | 0 | 0 | 2.90 | 0 | 0 | 0.44 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 98.19 | 13.94 | 7.21 | 28.06 | 3.2 | -9.6 | 0.56 | 33.33 | 7.34 | 12.4 | 3.26 | -20.66 | 0.57 | 17.02 | 0 | 0 |
| 2022 (9) | 86.18 | -15.09 | 5.63 | 36.98 | 3.54 | 1.14 | 0.42 | 0.0 | 6.53 | 61.32 | 4.11 | 19.11 | 0.49 | 17.77 | 0 | 0 |
| 2021 (8) | 101.49 | 44.47 | 4.11 | 79.48 | 3.5 | 29.63 | 0.42 | 2.44 | 4.05 | 24.23 | 3.45 | -10.27 | 0.41 | -29.09 | 0 | 0 |
| 2020 (7) | 70.25 | 3.86 | 2.29 | 36.31 | 2.7 | 39.9 | 0.41 | 46.43 | 3.26 | 31.25 | 3.84 | 34.7 | 0.58 | 40.99 | 0 | 0 |
| 2019 (6) | 67.64 | 62.21 | 1.68 | 68.0 | 1.93 | 42.96 | 0.28 | 133.33 | 2.48 | 3.57 | 2.85 | -11.86 | 0.41 | 43.85 | 0 | 0 |
| 2018 (5) | 41.7 | 77.52 | 1.0 | 58.73 | 1.35 | 48.35 | 0.12 | 33.33 | 2.40 | -10.59 | 3.24 | -16.43 | 0.29 | -24.89 | 0 | 0 |
| 2017 (4) | 23.49 | 1029.33 | 0.63 | 250.0 | 0.91 | 225.0 | 0.09 | 80.0 | 2.68 | -69.01 | 3.87 | -71.22 | 0.38 | -84.06 | 0 | 0 |
| 2016 (3) | 2.08 | 173.68 | 0.18 | 0 | 0.28 | 40.0 | 0.05 | 0 | 8.65 | 0 | 13.46 | -48.85 | 2.40 | 0 | 0 | 0 |
| 2015 (2) | 0.76 | 0 | 0 | 0 | 0.2 | 0 | 0 | 0 | 0.00 | 0 | 26.32 | 0 | 0.00 | 0 | 0 | 0 |
