投資撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 可以使用杜邦分析
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率營業利益率稅前淨利率稅後淨利率股東權益報酬率資產報酬率EBITDA利潤率財務槓桿本業收入比業外獲益比用人費用率
23Q1 (20)8.336.045.614.448.163.706.23136.79107.61-7.611.92
22Q4 (19)8.416.255.684.5210.654.566.18129.04110.20-10.181.79
22Q3 (18)8.096.126.845.4213.234.887.48159.7589.5510.471.66
22Q2 (17)8.356.106.024.7511.934.096.56216.59101.46-1.461.50
22Q1 (16)7.725.735.864.638.192.826.42198.4297.812.191.78
21Q4 (15)8.026.015.824.6010.023.406.33209.60103.32-3.321.64
21Q3 (14)8.115.965.694.488.522.996.21202.29104.82-4.821.74
21Q2 (13)8.135.845.754.519.423.656.15189.95101.46-1.461.24
21Q1 (12)8.215.815.524.326.702.955.96143.09105.26-5.261.61
20Q4 (11)8.636.716.625.2011.784.846.95123.24101.44-1.441.30
20Q3 (10)8.566.336.054.7610.793.896.38174.48104.55-4.591.23
20Q2 (9)7.855.615.234.1710.474.225.54191.93107.31-7.281.05
20Q1 (8)7.525.155.224.166.983.225.78121.7798.691.311.28
19Q4 (7)7.315.664.963.9310.084.625.29138.13114.08-14.080.00
19Q3 (6)7.535.175.144.107.703.605.44115.08100.58-0.581.41
19Q2 (5)6.804.914.953.929.414.755.25123.5499.230.771.14
19Q1 (4)6.084.053.893.118.254.084.2788.93104.07-4.071.14
18Q4 (3)5.443.563.442.7512.674.023.72161.71103.62-3.620.39
18Q3 (2)5.844.103.963.1117.384.734.15321.45103.27-3.270.43
18Q2 (1)7.064.524.873.7423.975.455.02236.2892.827.180.87
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率營業利益率折舊負擔比率稅前淨利率稅後淨利率股東權益報酬率資產報酬率EBITDA利潤率財務槓桿本業收入比業外獲益比無形資產佔總資產比用人費用率
2022 (10)8.196.090.236.114.8442.8517.156.67129.0499.650.350.161.68
2021 (9)8.115.910.265.714.4933.3412.816.18209.60103.56-3.560.121.55
2020 (8)8.196.010.205.824.6138.4917.216.20123.24103.26-3.250.121.21
2019 (7)6.944.990.124.743.7739.8116.845.07138.13105.18-5.180.041.10
2018 (6)5.883.920.033.923.0880.8721.524.11161.71100.11-0.100.020.57
2017 (5)4.952.150.041.921.4150.117.422.21757.73112.06-12.000.000.83
2016 (4)5.391.410.081.270.9822.873.891.49533.42111.41-11.410.001.78
2015 (3)10.542.700.223.082.5335.436.893.44579.9787.6912.310.003.90
2014 (2)12.222.070.392.171.7619.904.072.75211.9595.965.050.006.45
2013 (1)0.000.000.000.000.000.000.000.001126.780.000.000.000.00

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