玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)21.65-14.66-5.51.23-73.2-82.87-0.21-102.94-102.110.32-94.36-94.980.09-95.71-96.940.11-90.09-92.470.14-26.32-36.363.02-68.99-74.7790.03-15.54-13.22-400.00-735.29-652.94400.00980.01346.1518.910.6928.03
23Q3 (19)25.3715.5313.724.59299.13-41.457.1554.76-36.055.6781.73-39.162.10118.75-48.781.11101.82-43.940.1918.75-9.529.7421.6-26.44106.6014.38-11.1462.96120.37-9.2637.04-52.8620.9918.78-5.7725.96
23Q2 (18)21.96-16.79-29.731.15-30.3-87.954.62247.37-67.093.123366.67-71.970.963100.0-74.930.551000.0-71.20.1614.29-5.888.0181.22-51.6693.20-5.35-13.1928.57-77.14-58.0478.57414.29146.1919.93-19.446.92
23Q1 (17)26.3915.190.041.65-77.02-69.781.33-86.61-87.090.09-98.59-98.860.03-98.98-98.940.05-96.58-96.380.14-36.36-17.654.42-63.07-64.6498.47-5.09-9.34125.0072.79136.84-25.00-190.38-152.9424.7467.530.21
22Q4 (16)22.912.69-3.297.18-8.421395.839.93-11.18186.996.38-31.55154.182.94-28.2961.541.46-26.2656.990.224.76-35.2911.97-9.59104.97103.75-13.52-4.072.344.26430.527.66-9.65-67.9714.77-0.94-24.53
22Q3 (15)22.31-28.6107.84-17.82011.18-20.3709.32-16.2604.107.0501.983.6600.2123.53013.24-20.10119.9711.75069.391.91030.61-4.08014.91-20.010
22Q2 (14)31.2518.4609.5474.73014.0436.31011.1340.8903.8335.8201.9138.4100.170.0016.5732.560107.36-1.16068.0929.0031.91-32.42018.64-1.890
22Q1 (13)26.3811.3605.461037.5010.30197.6907.90214.7402.8254.9501.3848.3900.17-50.0012.50114.040108.620.51052.78287.04047.22-45.32019.00-2.910
21Q4 (12)23.69000.48003.46002.51001.82000.93000.34005.8400108.070013.640086.360019.5700
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)23.91-5.382.30-69.252.2644.823.49-68.892.53-70.312.99-77.791.72-74.590.60-22.086.54-51.0190.03-13.2266.670.033.330.00.37-27.8520.4523.56
2022 (9)25.278.787.48160.631.56-6.7611.22177.728.52194.8113.46203.156.77200.890.776.9413.35116.02103.75-4.066.67-6.6733.3316.670.5250.5116.55-5.37
2021 (8)23.23-3.532.87-60.251.6730.794.04-38.972.89-47.934.44-51.372.25-51.190.72-10.06.18-25.63108.07-11.071.43-34.1328.5700.34017.4929.84
2020 (7)24.08-13.827.2219.141.28-20.966.6229.85.5547.219.1385.574.6156.270.8011.118.3114.94121.4336.75108.43-8.99-9.6400.00013.47-17.16
2019 (6)27.94-1.696.06-2.731.62113.595.10-43.273.77-42.714.92-43.712.95-47.70.72-13.257.23-28.1388.8019.26119.1570.51-19.1500.00016.265.38
2018 (5)28.4210.336.23-26.270.7616.168.9924.696.5816.678.7424.865.6410.810.83-7.7810.0626.8674.4670.1969.88-40.8730.1200.00015.4328.37
2017 (4)25.764.338.4531.830.65-3.157.2134.265.6467.867.0091.785.0998.050.9020.07.9328.5343.7531.46118.18-0.48-16.6700.00012.022.21
2016 (3)24.6906.4100.6705.3703.3603.6502.5700.7506.17033.280118.750-18.7500.00011.760

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