玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.8-5.2655.170.10.025.00.2420.0100.00.060.020.05.565.56-19.4413.3326.6728.893.335.56-22.67226-4.24-4.24
23Q3 (19)1.916.5658.330.10.025.00.25.2653.850.060.020.05.26-14.21-21.0510.53-9.7-2.833.16-14.21-24.212360.0-2.07
23Q2 (18)1.6319.8522.560.125.025.00.1935.7146.150.0620.00.06.134.291.9911.6613.2319.253.680.12-18.42360.0-2.07
23Q1 (17)1.3617.24-9.930.080.00.00.1416.677.690.050.0-16.675.88-14.7111.0310.29-0.4919.573.68-14.71-7.482360.0-2.07
22Q4 (16)1.16-3.33-22.150.080.0-11.110.12-7.69-50.00.050.0-16.676.903.4514.1810.34-4.51-35.784.313.457.04236-2.07-2.07
22Q3 (15)1.2-9.77-6.980.080.014.290.130.08.330.05-16.67-16.676.6710.8322.8610.8310.8316.464.17-7.64-10.422410.03.43
22Q2 (14)1.33-11.920.00.080.014.290.130.08.330.060.0-14.296.0213.5314.299.7713.538.334.5113.53-14.292410.03.43
22Q1 (13)1.511.34-5.620.08-11.110.00.13-45.83-7.140.060.00.05.30-12.295.968.61-46.55-1.613.97-1.325.962410.03.43
21Q4 (12)1.4915.5-1.970.0928.5750.00.24100.0140.00.060.020.06.0411.3153.0216.1173.15144.834.03-13.4222.422413.433.43
21Q3 (11)1.29-3.01-1.530.070.0-12.50.120.0-7.690.06-14.2920.05.433.1-11.149.303.1-6.264.65-11.6321.862330.0-1.69
21Q2 (10)1.33-16.889.920.07-12.5-12.50.12-14.29-7.690.0716.6716.675.265.26-20.399.023.11-16.025.2640.356.142330.0-1.69
21Q1 (9)1.65.2636.750.0833.330.00.1440.07.690.0620.00.05.0026.67-26.888.7533.0-21.253.7514.0-26.882330.0-1.69
20Q4 (8)1.5216.0392.410.06-25.0-25.00.1-23.08-23.080.050.00.03.95-35.36-61.026.58-33.7-60.023.29-13.82-48.03233-1.69-1.69
20Q3 (7)1.318.2628.430.080.00.00.130.08.330.05-16.67-16.676.11-7.63-22.149.92-7.63-15.653.82-23.03-35.112370.0-3.66
20Q2 (6)1.213.42-23.90.080.0-11.110.130.08.330.060.020.06.61-3.3116.810.74-3.3142.364.96-3.3157.692370.0-3.66
20Q1 (5)1.1748.10.00.080.0-20.00.130.018.180.0620.020.06.84-32.48-20.011.11-32.4818.185.13-18.9720.02370.0-3.66
19Q4 (4)0.79-22.550.00.080.00.00.138.330.00.05-16.670.010.1329.110.016.4639.870.06.337.590.0237-3.660.0
19Q3 (3)1.02-35.850.00.08-11.110.00.120.00.00.0620.00.07.8438.560.011.7655.880.05.8887.060.02460.00.0
19Q2 (2)1.5935.90.00.09-10.00.00.129.090.00.050.00.05.66-33.770.07.55-19.730.03.14-26.420.02460.00.0
19Q1 (1)1.170.00.00.10.00.00.110.00.00.050.00.08.550.00.09.400.00.04.270.00.02460.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)6.6828.460.3818.750.7852.940.234.555.69-7.5611.6819.063.44-18.62226-4.24
2022 (9)5.2-8.930.320.00.51-17.740.22-12.06.159.819.81-9.674.23-3.37236-2.07
2021 (8)5.719.390.326.670.6226.530.2513.645.60-2.4910.8615.674.383.882413.43
2020 (7)5.2213.970.3-14.290.492.080.224.765.75-24.799.39-10.434.21-8.08233-1.69
2019 (6)4.58-39.420.35-14.630.48-11.110.21-8.77.6440.9110.4846.724.5950.71237-3.66
2018 (5)7.56-3.570.417.890.54-8.470.2327.785.4211.897.14-5.083.0432.512461.23
2017 (4)7.845.950.388.570.5913.460.180.04.852.487.537.092.30-5.612432.97
2016 (3)7.49.470.359.380.5233.330.185.884.73-0.087.0321.82.43-3.282362.16
2015 (2)6.762.420.32-3.030.3911.430.1713.334.73-5.335.778.792.5110.652310.0
2014 (1)6.6-1.930.3300.3500.1505.0005.3002.2702310.0

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