- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.3 | 1.29 | 69.35 | 0.37 | 19.35 | 48.0 | 0.44 | -8.33 | 33.33 | 0.4 | -11.11 | 17.65 | 5.87 | 17.84 | -12.61 | 6.98 | -9.5 | -21.27 | 6.35 | -12.24 | -30.53 | 452 | 0.0 | 0.0 |
| 23Q3 (19) | 6.22 | 27.72 | 59.9 | 0.31 | 3.33 | 14.81 | 0.48 | 14.29 | 26.32 | 0.45 | 32.35 | 28.57 | 4.98 | -19.09 | -28.19 | 7.72 | -10.52 | -21.0 | 7.23 | 3.63 | -19.59 | 452 | 0.0 | 5.61 |
| 23Q2 (18) | 4.87 | 17.35 | 28.5 | 0.3 | 15.38 | 11.11 | 0.42 | 7.69 | 20.0 | 0.34 | 9.68 | 0.0 | 6.16 | -1.67 | -13.53 | 8.62 | -8.23 | -6.61 | 6.98 | -6.54 | -22.18 | 452 | 0.0 | 5.61 |
| 23Q1 (17) | 4.15 | 11.56 | 19.6 | 0.26 | 4.0 | 0.0 | 0.39 | 18.18 | 14.71 | 0.31 | -8.82 | -8.82 | 6.27 | -6.78 | -16.39 | 9.40 | 5.94 | -4.09 | 7.47 | -18.27 | -23.76 | 452 | 0.0 | 5.61 |
| 22Q4 (16) | 3.72 | -4.37 | 16.25 | 0.25 | -7.41 | 8.7 | 0.33 | -13.16 | 3.12 | 0.34 | -2.86 | 3.03 | 6.72 | -3.18 | -6.5 | 8.87 | -9.19 | -11.29 | 9.14 | 1.58 | -11.37 | 452 | 5.61 | 5.61 |
| 22Q3 (15) | 3.89 | 2.64 | 15.09 | 0.27 | 0.0 | 17.39 | 0.38 | 8.57 | 26.67 | 0.35 | 2.94 | 12.9 | 6.94 | -2.57 | 2.0 | 9.77 | 5.78 | 10.06 | 9.00 | 0.29 | -1.9 | 428 | 0.0 | -1.83 |
| 22Q2 (14) | 3.79 | 9.22 | 25.08 | 0.27 | 3.85 | 28.57 | 0.35 | 2.94 | 20.69 | 0.34 | 0.0 | 30.77 | 7.12 | -4.92 | 2.79 | 9.23 | -5.75 | -3.51 | 8.97 | -8.44 | 4.55 | 428 | 0.0 | -1.83 |
| 22Q1 (13) | 3.47 | 8.44 | -3.88 | 0.26 | 13.04 | 0.0 | 0.34 | 6.25 | 3.03 | 0.34 | 3.03 | 17.24 | 7.49 | 4.25 | 4.03 | 9.80 | -2.02 | 7.19 | 9.80 | -4.99 | 21.97 | 428 | 0.0 | -1.83 |
| 21Q4 (12) | 3.2 | -5.33 | -22.52 | 0.23 | 0.0 | -25.81 | 0.32 | 6.67 | 6.67 | 0.33 | 6.45 | -2.94 | 7.19 | 5.62 | -4.24 | 10.00 | 12.67 | 37.67 | 10.31 | 12.44 | 25.27 | 428 | -1.83 | -1.83 |
| 21Q3 (11) | 3.38 | 11.55 | -36.59 | 0.23 | 9.52 | -28.12 | 0.3 | 3.45 | -23.08 | 0.31 | 19.23 | 34.78 | 6.80 | -1.82 | 13.34 | 8.88 | -7.26 | 21.3 | 9.17 | 6.88 | 112.54 | 436 | 0.0 | -6.24 |
| 21Q2 (10) | 3.03 | -16.07 | -36.48 | 0.21 | -19.23 | -25.0 | 0.29 | -12.12 | -17.14 | 0.26 | -10.34 | 4.0 | 6.93 | -3.77 | 18.07 | 9.57 | 4.7 | 30.44 | 8.58 | 6.82 | 63.72 | 436 | 0.0 | -6.24 |
| 21Q1 (9) | 3.61 | -12.59 | -30.04 | 0.26 | -16.13 | -3.7 | 0.33 | 10.0 | 0.0 | 0.29 | -14.71 | 26.09 | 7.20 | -4.05 | 37.64 | 9.14 | 25.84 | 42.94 | 8.03 | -2.42 | 80.22 | 436 | 0.0 | -6.64 |
| 20Q4 (8) | 4.13 | -22.51 | -20.42 | 0.31 | -3.12 | -3.12 | 0.3 | -23.08 | -18.92 | 0.34 | 47.83 | 25.93 | 7.51 | 25.02 | 21.74 | 7.26 | -0.73 | 1.89 | 8.23 | 90.78 | 58.25 | 436 | -6.24 | -6.64 |
| 20Q3 (7) | 5.33 | 11.74 | 31.28 | 0.32 | 14.29 | 10.34 | 0.39 | 11.43 | 14.71 | 0.23 | -8.0 | 15.0 | 6.00 | 2.28 | -15.95 | 7.32 | -0.28 | -12.63 | 4.32 | -17.67 | -12.4 | 465 | 0.0 | -0.43 |
| 20Q2 (6) | 4.77 | -7.56 | 55.37 | 0.28 | 3.7 | 12.0 | 0.35 | 6.06 | 9.38 | 0.25 | 8.7 | 38.89 | 5.87 | 12.18 | -27.92 | 7.34 | 14.73 | -29.61 | 5.24 | 17.58 | -10.61 | 465 | -0.43 | -0.43 |
| 20Q1 (5) | 5.16 | -0.58 | 92.54 | 0.27 | -15.62 | 28.57 | 0.33 | -10.81 | 13.79 | 0.23 | -14.81 | 53.33 | 5.23 | -15.13 | -33.22 | 6.40 | -10.29 | -40.9 | 4.46 | -14.32 | -20.36 | 467 | 0.0 | 0.0 |
| 19Q4 (4) | 5.19 | 27.83 | 0.0 | 0.32 | 10.34 | 0.0 | 0.37 | 8.82 | 0.0 | 0.27 | 35.0 | 0.0 | 6.17 | -13.68 | 0.0 | 7.13 | -14.87 | 0.0 | 5.20 | 5.61 | 0.0 | 467 | 0.0 | 0.0 |
| 19Q3 (3) | 4.06 | 32.25 | 0.0 | 0.29 | 16.0 | 0.0 | 0.34 | 6.25 | 0.0 | 0.2 | 11.11 | 0.0 | 7.14 | -12.29 | 0.0 | 8.37 | -19.66 | 0.0 | 4.93 | -15.98 | 0.0 | 467 | 0.0 | 0.0 |
| 19Q2 (2) | 3.07 | 14.55 | 0.0 | 0.25 | 19.05 | 0.0 | 0.32 | 10.34 | 0.0 | 0.18 | 20.0 | 0.0 | 8.14 | 3.92 | 0.0 | 10.42 | -3.67 | 0.0 | 5.86 | 4.76 | 0.0 | 467 | 0.0 | 0.0 |
| 19Q1 (1) | 2.68 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 7.84 | 0.0 | 0.0 | 10.82 | 0.0 | 0.0 | 5.60 | 0.0 | 0.0 | 467 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.53 | 44.69 | 1.23 | 17.14 | 1.73 | 23.57 | 1.5 | 9.49 | 5.71 | -19.04 | 8.04 | -14.6 | 6.97 | -24.33 | 452 | 0.0 |
| 2022 (9) | 14.88 | 12.56 | 1.05 | 12.9 | 1.4 | 12.9 | 1.37 | 15.13 | 7.06 | 0.31 | 9.41 | 0.31 | 9.21 | 2.28 | 452 | 5.61 |
| 2021 (8) | 13.22 | -31.79 | 0.93 | -20.51 | 1.24 | -9.49 | 1.19 | 13.33 | 7.03 | 16.53 | 9.38 | 32.69 | 9.00 | 66.14 | 428 | -1.83 |
| 2020 (7) | 19.38 | 29.29 | 1.17 | 10.38 | 1.37 | 3.79 | 1.05 | 32.91 | 6.04 | -14.63 | 7.07 | -19.72 | 5.42 | 2.8 | 436 | -6.24 |
| 2019 (6) | 14.99 | 69.95 | 1.06 | 45.21 | 1.32 | 8.2 | 0.79 | -5.95 | 7.07 | -14.56 | 8.81 | -36.34 | 5.27 | -44.66 | 465 | -0.43 |
| 2018 (5) | 8.82 | -1.78 | 0.73 | 0.0 | 1.22 | -8.96 | 0.84 | -5.62 | 8.28 | 1.81 | 13.83 | -7.3 | 9.52 | -3.91 | 467 | -7.34 |
| 2017 (4) | 8.98 | -28.67 | 0.73 | -9.88 | 1.34 | -23.86 | 0.89 | -11.0 | 8.13 | 26.35 | 14.92 | 6.74 | 9.91 | 24.78 | 504 | -23.17 |
| 2016 (3) | 12.59 | -10.33 | 0.81 | -2.41 | 1.76 | 20.55 | 1.0 | -5.66 | 6.43 | 8.83 | 13.98 | 34.43 | 7.94 | 5.2 | 656 | -0.46 |
| 2015 (2) | 14.04 | 1.59 | 0.83 | -11.7 | 1.46 | -11.52 | 1.06 | 15.22 | 5.91 | -13.09 | 10.40 | -12.9 | 7.55 | 13.41 | 659 | -6.92 |
| 2014 (1) | 13.82 | 6.88 | 0.94 | 32.39 | 1.65 | 12.24 | 0.92 | 50.82 | 6.80 | 0 | 11.94 | 0 | 6.66 | 0 | 708 | 9.26 |
