- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.67 | 188.38 | 20.7 | 1.17 | 6.36 | 8.33 | 0.77 | 140.62 | 11.59 | 0 | 0 | 0 | 10.97 | -63.12 | -10.25 | 7.22 | -16.56 | -7.55 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 3.7 | -21.78 | -4.15 | 1.1 | 4.76 | 10.0 | 0.32 | -28.89 | -8.57 | 0 | 0 | 0 | 29.73 | 33.93 | 14.76 | 8.65 | -9.09 | -4.62 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 4.73 | 42.04 | 8.74 | 1.05 | 7.14 | 9.38 | 0.45 | 15.38 | 15.38 | 0 | 0 | 0 | 22.20 | -24.57 | 0.59 | 9.51 | -18.77 | 6.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 3.33 | -62.33 | -2.92 | 0.98 | -9.26 | 5.38 | 0.39 | -43.48 | 30.0 | 0 | 0 | 0 | 29.43 | 140.89 | 8.54 | 11.71 | 50.05 | 33.9 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 8.84 | 129.02 | 21.1 | 1.08 | 8.0 | 4.85 | 0.69 | 97.14 | 6.15 | 0 | 0 | 0 | 12.22 | -52.84 | -13.41 | 7.81 | -13.92 | -12.34 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 3.86 | -11.26 | 2.12 | 1.0 | 4.17 | 5.26 | 0.35 | -10.26 | -2.78 | 0 | 0 | 0 | 25.91 | 17.39 | 3.08 | 9.07 | 1.14 | -4.79 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 4.35 | 26.82 | 8.75 | 0.96 | 3.23 | 0.0 | 0.39 | 30.0 | 14.71 | 0 | 0 | 0 | 22.07 | -18.61 | -8.05 | 8.97 | 2.51 | 5.48 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 3.43 | -53.01 | -3.92 | 0.93 | -9.71 | 1.09 | 0.3 | -53.85 | 11.11 | 0 | 0 | 0 | 27.11 | 92.17 | 5.21 | 8.75 | -1.77 | 15.65 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 7.3 | 93.12 | -12.26 | 1.03 | 8.42 | 1.98 | 0.65 | 80.56 | -7.14 | 0 | 0 | 0 | 14.11 | -43.86 | 16.23 | 8.90 | -6.51 | 5.83 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 3.78 | -5.5 | 31.71 | 0.95 | -1.04 | 0.0 | 0.36 | 5.88 | 44.0 | 0 | 0 | 0 | 25.13 | 4.72 | -24.07 | 9.52 | 12.04 | 9.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 4.0 | 12.04 | 2.04 | 0.96 | 4.35 | 6.67 | 0.34 | 25.93 | -5.56 | 0 | 0 | 0 | 24.00 | -6.87 | 4.53 | 8.50 | 12.39 | -7.44 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 3.57 | -57.09 | 2.29 | 0.92 | -8.91 | 5.75 | 0.27 | -61.43 | -3.57 | 0 | 0 | 0 | 25.77 | 112.29 | 3.38 | 7.56 | -10.11 | -5.73 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 8.32 | 189.9 | 45.2 | 1.01 | 6.32 | 6.32 | 0.7 | 180.0 | 6.06 | 0 | 0 | 0 | 12.14 | -63.33 | -26.78 | 8.41 | -3.41 | -26.96 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 2.87 | -26.79 | -33.72 | 0.95 | 5.56 | 5.56 | 0.25 | -30.56 | -19.35 | 0 | 0 | 0 | 33.10 | 44.17 | 59.25 | 8.71 | -5.15 | 21.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 3.92 | 12.32 | -27.14 | 0.9 | 3.45 | 2.27 | 0.36 | 28.57 | -5.26 | 0 | 0 | 0 | 22.96 | -7.9 | 40.36 | 9.18 | 14.47 | 30.02 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 3.49 | -39.09 | -16.31 | 0.87 | -8.42 | 2.35 | 0.28 | -57.58 | -22.22 | 0 | 0 | 0 | 24.93 | 50.36 | 22.3 | 8.02 | -30.35 | -7.07 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 5.73 | 32.33 | 0.0 | 0.95 | 5.56 | 0.0 | 0.66 | 112.9 | 0.0 | 0 | 0 | 0.0 | 16.58 | -20.23 | 0.0 | 11.52 | 60.88 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 4.33 | -19.52 | 0.0 | 0.9 | 2.27 | 0.0 | 0.31 | -18.42 | 0.0 | 0 | 0 | 0.0 | 20.79 | 27.07 | 0.0 | 7.16 | 1.36 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 5.38 | 29.02 | 0.0 | 0.88 | 3.53 | 0.0 | 0.38 | 5.56 | 0.0 | 0 | 0 | 0.0 | 16.36 | -19.76 | 0.0 | 7.06 | -18.18 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 4.17 | 0.0 | 0.0 | 0.85 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 20.38 | 0.0 | 0.0 | 8.63 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 22.43 | 9.52 | 4.3 | 8.31 | 1.93 | 12.21 | 0 | 0 | 19.17 | -1.1 | 8.60 | 2.45 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 20.48 | 9.81 | 3.97 | 3.12 | 1.72 | 5.52 | 0 | 0 | 19.38 | -6.1 | 8.40 | -3.91 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 18.65 | 0.32 | 3.85 | 3.22 | 1.63 | 2.52 | 0 | 0 | 20.64 | 2.89 | 8.74 | 2.19 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 18.59 | -5.15 | 3.73 | 4.48 | 1.59 | -7.02 | 0 | 0 | 20.06 | 10.16 | 8.55 | -1.97 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 19.6 | 13.49 | 3.57 | 1.42 | 1.71 | 25.74 | 0 | 0 | 18.21 | -10.64 | 8.72 | 10.79 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 17.27 | -3.84 | 3.52 | -1.12 | 1.36 | 7.94 | 0 | 0 | 20.38 | 2.83 | 7.87 | 12.25 | 0.00 | 0 | 301 | 0.0 |
| 2017 (4) | 17.96 | -5.82 | 3.56 | -6.07 | 1.26 | -7.35 | 0 | 0 | 19.82 | -0.26 | 7.02 | -1.63 | 0.00 | 0 | 301 | 0.0 |
| 2016 (3) | 19.07 | -11.59 | 3.79 | -12.27 | 1.36 | 23.64 | 0 | 0 | 19.87 | -0.77 | 7.13 | 39.84 | 0.00 | 0 | 301 | 0.0 |
| 2015 (2) | 21.57 | -0.23 | 4.32 | 3.85 | 1.1 | -4.35 | 0 | 0 | 20.03 | 4.09 | 5.10 | -4.13 | 0.00 | 0 | 301 | 0.0 |
| 2014 (1) | 21.62 | 29.77 | 4.16 | 19.88 | 1.15 | -4.17 | 0 | 0 | 19.24 | 0 | 5.32 | 0 | 0.00 | 0 | 301 | 0.0 |
