玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)27.30-12.56-11.94-25.842.4256.81-23.149.2271.82-20.8810.5874.35-6.165.2338.58-2.1911.6952.290.120.0100.0-15.0010.0278.18158.547.8132.91107.140.4552.26-14.29-114.29-155.138.23-12.16-33.29
23Q3 (19)31.2222.013.28-26.4849.8134.76-25.4944.9237.69-23.3547.4338.78-6.5021.023.27-2.4825.7522.260.1250.033.33-16.6752.2147.91147.0511.4845.85106.67-7.2512.0-6.6755.56043.52-18.38-4.69
23Q2 (18)25.59-20.82.85-52.76-544.99-30.3-46.28-337.847.66-44.42-377.6311.2-8.23-174.33-0.86-3.34-190.4317.120.08-42.860.0-34.88-817.8916.95131.912.7731.66115.0053.3343.75-15.00-160.0-175.053.3291.3234.27
23Q1 (17)32.314.2364.85-8.1886.3374.08-10.5787.1370.94-9.3088.5773.41-3.0070.0951.3-1.1574.9562.420.14133.3355.56-3.8094.4787.04128.367.6142.8875.006.58-12.525.00-3.5775.027.87-51.37-19.19
22Q4 (16)31.0012.4814.39-59.83-47.4-143.61-82.12-100.73-98.17-81.40-113.42-98.15-10.03-49.26-23.83-4.59-43.89-10.340.06-33.33-40.0-68.75-114.84-129.17119.2818.3126.7770.37-26.1120.0425.930-37.3557.3125.5173.77
22Q3 (15)27.5610.77-25.09-40.59-0.25-60.37-40.9118.38-310.12-38.1423.75-308.76-6.7217.65-366.67-3.1920.84-318.490.0912.528.57-32.0023.81-198.28100.820.6321.8895.2419.05169.26-0.00-100.0-100.045.6614.9817.83
22Q2 (14)24.8826.94-34.78-40.49-28.3-268.76-50.12-37.81-136.3-50.02-43.04-138.76-8.16-32.47-73.25-4.03-31.7-113.230.08-11.11-20.0-42.00-43.3-193.91100.1911.52-7.3180.00-6.6760.020.0040.0-60.039.7115.1322.26
22Q1 (13)19.60-27.68-52.87-31.56-28.50.82-36.3712.236.58-34.9714.879.57-6.1623.952.22-3.0626.44-15.040.09-10.028.57-29.312.32.389.84-4.52-31.2585.7146.225.4914.29-65.48-23.8134.494.58-32.53
21Q4 (12)27.10-26.34-17.55-24.562.9633.87-41.44-312.84-2.65-41.08-324.8524.53-8.10-421.4328.06-4.16-384.9320.150.1042.860.0-30.00-192.148.3494.0913.75-17.6958.62142.63-35.5241.38-82.58355.1732.98-14.89-32.56
21Q3 (11)36.79-3.56-6.51-25.31-130.51-5.5519.47191.8167.318.27187.21176.222.52153.5164.951.46177.25186.390.07-30.0-12.532.56327.85249.7782.72-23.47-22.36-137.50-375.0-262.5237.50375.01443.7538.7519.3-11.89
21Q2 (10)38.15-8.27120.39-10.9865.4936.57-21.2145.52-1682.84-20.9545.82-589.49-4.7125.24-470.87-1.8928.95-366.20.1042.86-28.57-14.2952.37-403.4108.09-17.29-10.9950.00-38.46103.3350.00166.67-96.8832.48-36.460
21Q1 (9)41.5926.5322.9-31.8214.32-40.11-38.933.5764.18-38.6728.9562.72-6.3044.0565.35-2.6648.9469.570.07-30.0-22.22-30.008.3470.0130.6814.3216.9481.25-10.62306.2518.75106.25-76.0651.124.540
20Q4 (8)32.87-16.47-23.72-37.14-54.88-925.33-40.37-39.54-1273.13-54.43-127.08-1317.45-11.26-190.21-1085.26-5.21-208.28-1235.90.1025.0-23.08-32.73-50.55-2971.05114.317.2921.0790.917.44168.189.09-40.91-96.148.9011.1981.25
20Q3 (7)39.35127.33-3.41-23.98-38.53-47.03-28.93-2258.96-524.82-23.97-660.05-330.48-3.88-405.51-348.72-1.69-338.03-281.720.08-42.860.0-21.74-561.57-270.78106.54-12.2719.8784.62105.64137.6115.38-99.04-95.2743.98017.34
20Q2 (6)17.31-48.85-53.08-17.3123.78-4.971.34101.23107.374.28104.13120.871.27106.99141.910.71108.12145.810.1455.5675.04.71104.71138.36121.448.6737.2-1500.00-7600.0-1766.671600.001942.5515900.00.000-100.0
20Q1 (5)33.84-21.47-10.92-22.71-604.67-79.53-108.69-3596.94-899.19-103.73-2601.3-715.61-18.18-1813.68-770.85-8.74-2141.03-649.690.09-30.770.0-100.00-8871.93-624.93111.7518.3542.7420.00115.0122.578.33-66.43-55.940.00-100.0-100.0
19Q4 (4)43.095.770.04.50127.590.0-2.94-143.170.0-3.84-136.920.0-0.95-160.90.0-0.39-141.940.00.1362.50.01.14-91.040.094.426.230.0-133.3340.740.0233.33-28.210.026.98-28.010.0
19Q3 (3)40.7410.440.0-16.311.090.06.81137.460.010.40150.710.01.56151.490.00.93160.00.00.080.00.012.73203.660.088.880.420.0-225.00-350.00.0325.003150.00.037.4820.590.0
19Q2 (2)36.89-2.90.0-16.49-30.360.0-18.18-233.680.0-20.51-221.720.0-3.03-211.810.0-1.55-197.480.00.08-11.110.0-12.28-164.460.088.5113.050.090.00201.250.010.00-94.380.031.08-7.220.0
19Q1 (1)37.990.00.0-12.650.00.013.600.00.016.850.00.02.710.00.01.590.00.00.090.00.019.050.00.078.290.00.0-88.890.00.0177.780.00.033.500.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)29.6118.35-25.0103.31-21.07-23.730-21.890-23.790-9.1400.4643.75-15.290158.5432.91105.2625.51-5.2600.5962.1838.84-8.98
2022 (9)25.02-28.17-41.0704.1925.06-48.930-47.630-30.850-14.4300.32-8.57-40.310119.2826.7783.87-14.3416.13674.190.37-19.5442.6713.76
2021 (8)34.8320.9-22.4703.3515.31-22.940-22.950-16.180-7.2700.35-12.5-12.44094.09-17.6997.9256.02.08-94.40.46-50.6537.515.75
2020 (7)28.81-28.03-24.3302.9027.32-38.980-39.070-31.740-15.0000.405.26-32.780114.3121.0762.77-97.1537.2300.92-12.8935.4712.14
2019 (6)40.031.19-8.5202.2812.93-0.2600.46-2.130.3436.00.6212.730.3822.584.56125.7494.426.12200.00266.67-2200.0001.0624.0831.63-9.32
2018 (5)39.56-23.54-18.2802.0264.98-3.0800.47-96.840.25-97.40.55-92.510.31-35.422.02-89.088.9951.78600.001850.0-500.0000.85034.8819.78
2017 (4)51.74-9.135.09-73.01.22233.0616.06-30.9214.89-28.079.60-28.527.34-38.880.48-17.2418.37-24.2858.63386.5630.77-61.9969.23263.460.00029.1221.74
2016 (3)56.94-1.7418.85-29.00.379.1923.25-17.3220.70-11.213.43-32.0312.01-29.930.58-21.6224.26-15.2312.053.3480.95-13.9219.05220.00.00023.9213.9
2015 (2)57.952.0126.5519.330.34-18.5228.1211.523.3111.5319.76-19.0517.14-12.510.74-21.2828.6211.7111.66-46.3994.056.245.95-48.130.00021.00-7.2
2014 (1)56.81022.2500.41025.22020.90024.41019.5900.94-27.1325.62021.75-25.1388.52-5.9411.4895.080.00022.630

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