玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)30.0311.6420.0215.8819.8523.588.81-57.4240.737.50-51.6829.762.09-53.8653.681.33-48.6556.470.160.023.0817.38-40.483.7668.90-6.68-14.7180.56181.6-10.84-80.56-324.523.2817.95-0.4413.04
23Q3 (19)26.900.41-2.2513.252.7960.6120.693.71-22.3315.52-0.7-22.324.5312.6915.272.5913.616.140.1614.2945.4529.20-1.32-25.7273.83-21.1-7.864.12-1.36105.7735.880.47-47.8818.03-3.79-20.04
23Q2 (18)26.7911.81-9.8312.8959.33-3.9519.95199.1-22.115.63213.23-17.044.02272.22-5.852.28216.67-4.60.1416.6716.6729.5960.99-18.893.5718.357.0165.00-45.8323.5835.71278.57-24.6618.741.24-23.7
23Q1 (17)23.96-4.244.138.09-37.04-11.396.676.55-56.694.99-13.67-56.761.08-20.59-66.670.72-15.29-61.290.12-7.69-25.018.389.73-24.8679.06-2.12-1.46120.00-40.74102.39-20.0080.95-149.1318.5116.56-6.42
22Q4 (16)25.02-9.081.512.8555.76-6.886.26-76.5-52.075.78-71.07-44.581.36-65.39-55.840.85-61.88-51.430.1318.18-18.7516.75-57.39-20.5880.770.860.56202.50549.8892.48-105.00-252.53-1916.015.88-29.58-19.35
22Q3 (15)27.52-7.371.038.25-38.52-44.0726.644.0269.0419.986.0569.043.93-7.9614.242.23-6.6912.060.11-8.33-31.2539.317.8865.0380.08-8.42-4.5131.16-40.76-66.868.8445.231021.1222.55-8.1812.24
22Q2 (14)29.7129.128.9113.4246.99-9.6325.6166.383.9818.8463.2680.294.2731.7942.812.3928.4933.520.12-25.0-29.4136.4448.9868.087.448.9922.4652.60-11.29-50.4147.4016.45770.4124.5624.1741.88
22Q1 (13)23.01-6.65-13.989.13-33.84-32.8215.4017.927.7711.5410.647.753.245.196.231.866.294.490.160.00.024.4615.986.8180.23-0.1112.3759.29-43.64-37.3840.71881.59665.3119.780.4621.13
21Q4 (12)24.65-9.51-12.1813.80-6.44-18.5413.06-17.132.5110.43-11.763.573.08-10.470.01.75-12.061.740.160.00.021.09-11.46-2.6880.32-4.22-5.75105.2112.09-20.85-5.21-184.8284.1819.69-1.9917.48
21Q3 (11)27.24-0.15-13.6114.75-0.67-27.6615.7613.22-6.4111.8213.11-1.663.4415.05-23.561.9911.17-19.110.16-5.88-20.023.829.823.3483.8617.45-6.6693.86-11.5-22.36.14186.84129.5220.0916.0637.32
21Q2 (10)27.281.98-13.214.859.27-19.0713.92-2.59-21.4410.45-2.43-23.832.99-1.97-29.151.790.56-25.10.176.250.021.69-5.28-23.2571.400.0-17.14106.0612.022.2-7.07-232.93-87.3717.316.00
21Q1 (9)26.75-4.733.2213.59-19.78229.8514.2912.1777.310.716.3668.43.05-0.97136.431.783.49117.070.160.045.4522.905.680.3971.40-16.22-11.7194.68-28.7789.365.32116.15-89.3616.33-2.57-4.34
20Q4 (8)28.07-10.971.4516.94-16.927.4912.74-24.356.3410.07-16.2228.943.08-31.5633.331.72-30.0829.320.16-20.00.021.67-5.991.3185.22-5.14-0.86132.9310.040.79-32.93-58.3-3.2716.7614.560
20Q3 (7)31.530.3222.1620.3911.1245.3316.84-4.9720.212.02-12.3912.764.506.6438.892.462.9327.460.2017.6517.6523.05-18.442.1789.844.2611.09120.8016.4120.8-20.80-451.2014.630-3.94
20Q2 (6)31.4356.5250.618.35345.39126.8217.72119.85116.8913.72115.72120.934.22227.13172.262.39191.46141.410.1754.5530.7728.2623.8943.3886.176.555.16103.77107.553.77-3.77-107.5500.00-100.0-100.0
20Q1 (5)20.08-27.4341.014.12-73.86503.928.06-32.721450.06.36-18.571123.081.29-44.161190.00.82-38.35228.00.11-31.2510.022.816.6441.5980.87-5.92-11.1950.00-62.09125.050.00256.82-83.3317.0700.53
19Q4 (4)27.677.210.015.7612.330.011.98-14.490.07.81-26.740.02.31-28.70.01.33-31.090.00.16-5.880.021.39-5.190.085.966.290.0131.8831.880.0-31.8800.00.00-100.00.0
19Q3 (3)25.8123.670.014.0373.420.014.0171.480.010.6671.660.03.24109.030.01.9394.950.00.1730.770.022.5614.460.080.87-1.310.0100.000.00.0-0.0000.015.23-12.120.0
19Q2 (2)20.8746.560.08.09893.140.08.171471.150.06.211094.230.01.551450.00.00.99296.00.00.1330.00.019.7122.350.081.94-10.020.0100.00150.00.00.00-100.00.017.332.060.0
19Q1 (1)14.240.00.0-1.020.00.00.520.00.00.520.00.00.100.00.00.250.00.00.100.00.016.110.00.091.060.00.0-200.000.00.0300.000.00.016.980.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)27.154.112.8517.578.28-14.1414.37-19.6311.19-17.7211.65-9.277.15-3.770.6015.3823.82-16.3968.90-14.789.3446.1610.66-72.570.51-7.4818.28-10.92
2022 (9)26.08-1.4410.93-23.359.6428.9617.8825.4713.6025.3512.84-0.857.431.50.52-20.028.4927.6480.770.5661.12-38.8838.8800.55-21.0520.5211.46
2021 (8)26.46-7.6414.26-12.087.48-12.5914.25-1.6610.85-1.0912.952.537.322.520.654.8422.32-6.7780.32-5.75100.00-10.850.0000.70-24.1318.4110.57
2020 (7)28.6524.1916.2256.118.55-6.8914.4950.9410.9758.0712.6377.647.1465.280.6214.8123.9417.8185.22-0.86112.173.55-11.8800.92-9.4916.651.83
2019 (6)23.07-8.8910.39-19.589.1941.119.60-22.776.94-22.287.11-33.184.32-29.180.54-11.4820.32-0.6885.96-6.7108.334.23-8.3301.01-9.8116.3534.35
2018 (5)25.32-8.5912.92-21.126.5112.8812.43-6.268.93-8.3210.64-21.246.10-17.230.61-14.0820.462.6692.13-5.27103.94-16.0-3.9401.12-28.7112.17-37.07
2017 (4)27.70-6.4816.382.315.77-11.7313.26-16.979.74-21.3913.51-13.787.37-15.580.715.9719.93-14.6597.263.98123.7423.27-23.7401.57019.34-15.32
2016 (3)29.62-7.6716.010.066.53-5.1315.97-10.8812.39-13.4815.67-2.558.73-5.620.678.0623.35-8.6193.5410.18100.3812.49-0.3800.00022.84-3.99
2015 (2)32.084.0916.00-6.056.8919.8817.92-6.7214.325.616.08-14.249.25-11.990.62-15.0725.55-1.9284.908.4389.230.7810.77-6.010.00023.7910.09
2014 (1)30.82017.0305.74-7.2419.21013.56018.75010.5100.73-2.6726.0539.0878.30-26.588.54-7.311.46155.360.00021.618.32

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