玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)3.06-18.83-17.070.17-5.56-15.00.18-28.028.570.215.0-12.55.5616.362.55.88-11.2955.046.8629.365.51000
23Q3 (19)3.77-8.941.340.18-10.05.880.250.031.580.20.0-4.764.77-1.174.486.639.8129.835.319.81-6.03000
23Q2 (18)4.1425.4533.120.217.6511.110.2556.2578.570.25.26-9.094.83-6.22-16.536.0424.5534.144.83-16.09-31.71000
23Q1 (17)3.3-10.5725.480.17-15.041.670.1614.2933.330.19-20.835.565.15-4.9512.94.8527.796.265.76-11.48-15.88000
22Q4 (16)3.69-0.8121.780.217.6533.330.14-26.320.00.2414.29-4.05.4218.69.493.79-25.72-17.896.5015.21-21.17000
22Q3 (15)3.7219.6130.530.17-5.5621.430.1935.7146.150.21-4.555.04.57-21.04-6.975.1113.4611.975.65-20.2-19.56000
22Q2 (14)3.1118.2520.540.1850.050.00.1416.6716.670.2222.2229.415.7926.8524.444.50-1.34-3.227.073.367.36000
22Q1 (13)2.63-13.29.130.12-20.00.00.12-14.299.090.18-28.020.04.56-7.83-8.374.56-1.25-0.036.84-17.059.96000
21Q4 (12)3.036.3224.690.157.1425.00.147.6927.270.2525.047.064.950.780.254.621.292.078.2517.5717.94000
21Q3 (11)2.8510.4716.80.1416.6740.00.138.3330.00.217.6525.04.915.6119.864.56-1.9311.37.026.57.02000
21Q2 (10)2.587.054.450.120.09.090.129.099.090.1713.330.04.65-6.594.444.651.94.446.595.87-4.26000
21Q1 (9)2.41-0.82-7.310.120.0-7.690.110.0-15.380.15-11.76-11.764.980.83-0.414.560.83-8.716.22-11.03-4.81000
20Q4 (8)2.43-0.41-11.960.1220.0-20.00.1110.0-8.330.176.25-5.564.9420.49-9.144.5310.454.127.006.697.2700-100.0
20Q3 (7)2.44-1.21-8.960.1-9.09-28.570.1-9.09-16.670.16-5.88-5.884.10-7.97-21.554.10-7.97-8.476.56-4.733.3800-100.0
20Q2 (6)2.47-5.0-4.630.11-15.38-26.670.11-15.38-8.330.170.0-5.564.45-10.93-23.14.45-10.93-3.886.885.26-0.9700-100.0
20Q1 (5)2.6-5.825.00.13-13.33-7.140.138.3318.180.17-5.566.255.00-8.0-25.715.0015.0-5.456.540.26-15.00-100.0-100.0
19Q4 (4)2.762.990.00.157.140.00.120.00.00.185.880.05.434.040.04.35-2.90.06.522.810.03920.00.0
19Q3 (3)2.683.470.00.14-6.670.00.120.00.00.17-5.560.05.22-9.80.04.48-3.360.06.34-8.730.03920.00.0
19Q2 (2)2.5924.520.00.157.140.00.129.090.00.1812.50.05.79-13.950.04.63-12.390.06.95-9.650.03920.00.0
19Q1 (1)2.080.00.00.140.00.00.110.00.00.160.00.06.730.00.05.290.00.07.690.00.03920.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)14.268.440.738.960.8541.670.81-4.715.120.475.9630.645.68-12.1200
2022 (9)13.1520.860.6726.420.617.650.8510.395.104.594.56-2.666.46-8.6700
2021 (8)10.889.570.5315.220.5113.330.7716.674.875.164.693.447.086.4800
2020 (7)9.93-1.780.46-20.690.45-4.260.66-4.354.63-19.254.53-2.526.65-2.6100
2019 (6)10.1115.810.58-3.330.4711.90.696.155.74-16.534.65-3.376.82-8.343920.0
2018 (5)8.73-1.910.60.00.42-12.50.656.566.871.954.81-10.87.458.633920.0
2017 (4)8.9-6.220.65.260.48-7.690.6110.916.7412.245.39-1.576.8518.263920.0
2016 (3)9.49-2.060.5735.710.521.960.555.776.0138.575.484.115.808.03920.0
2015 (2)9.6933.840.422.440.5134.210.5210.644.33-23.465.260.285.37-17.343920.0
2014 (1)7.247.420.41-4.650.3822.580.47-6.05.6605.2506.4903927.69

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