- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 342.25 | 14.22 | 3.01 | 9.75 | 12.46 | 11.81 | 16.01 | 12.83 | 0.76 | 26.2 | 10.41 | 5.01 | 2.85 | -1.55 | 8.54 | 4.68 | -1.22 | -2.19 | 7.66 | -3.34 | 1.94 | 9585 | 0.0 | 0.0 |
| 23Q3 (19) | 299.63 | 3.46 | 2.71 | 8.67 | 7.57 | 11.3 | 14.19 | 5.19 | -4.38 | 23.73 | 12.2 | 33.02 | 2.89 | 3.97 | 8.36 | 4.74 | 1.67 | -6.9 | 7.92 | 8.45 | 29.5 | 9585 | 0.0 | -6.14 |
| 23Q2 (18) | 289.62 | 1.65 | 19.88 | 8.06 | 5.91 | 77.14 | 13.49 | 4.25 | 12.98 | 21.15 | 4.96 | 12.98 | 2.78 | 4.19 | 47.77 | 4.66 | 2.55 | -5.76 | 7.30 | 3.26 | -5.76 | 9585 | 0.0 | -6.14 |
| 23Q1 (17) | 284.91 | -14.25 | 31.46 | 7.61 | -12.73 | 3.96 | 12.94 | -18.57 | 10.69 | 20.15 | -19.24 | 10.41 | 2.67 | 1.77 | -20.92 | 4.54 | -5.04 | -15.8 | 7.07 | -5.82 | -16.01 | 9585 | 0.0 | -6.14 |
| 22Q4 (16) | 332.24 | 13.89 | 10.21 | 8.72 | 11.94 | 4.06 | 15.89 | 7.08 | 20.65 | 24.95 | 39.85 | -5.42 | 2.62 | -1.71 | -5.58 | 4.78 | -5.98 | 9.48 | 7.51 | 22.8 | -14.18 | 9585 | -6.14 | -6.14 |
| 22Q3 (15) | 291.72 | 20.75 | 24.59 | 7.79 | 71.21 | -7.26 | 14.84 | 24.29 | 30.29 | 17.84 | -4.7 | -17.67 | 2.67 | 41.79 | -25.57 | 5.09 | 2.93 | 4.57 | 6.12 | -21.08 | -33.92 | 10212 | 0.0 | 9.97 |
| 22Q2 (14) | 241.59 | 11.47 | 5.94 | 4.55 | -37.84 | -42.7 | 11.94 | 2.14 | -0.91 | 18.72 | 2.58 | -13.57 | 1.88 | -44.24 | -45.91 | 4.94 | -8.37 | -6.47 | 7.75 | -7.98 | -18.42 | 10212 | 0.0 | 9.97 |
| 22Q1 (13) | 216.73 | -28.11 | 7.34 | 7.32 | -12.65 | -14.08 | 11.69 | -11.24 | -0.51 | 18.25 | -30.82 | -13.63 | 3.38 | 21.5 | -19.96 | 5.39 | 23.47 | -7.31 | 8.42 | -3.77 | -19.54 | 10212 | 0.0 | 9.97 |
| 21Q4 (12) | 301.47 | 28.76 | 13.63 | 8.38 | -0.24 | -23.26 | 13.17 | 15.63 | 20.49 | 26.38 | 21.74 | 17.04 | 2.78 | -22.52 | -32.46 | 4.37 | -10.2 | 6.05 | 8.75 | -5.45 | 3.0 | 10212 | 9.97 | 9.97 |
| 21Q3 (11) | 234.14 | 2.67 | 10.8 | 8.4 | 5.79 | -9.97 | 11.39 | -5.48 | 9.2 | 21.67 | 0.05 | 37.59 | 3.59 | 3.04 | -18.74 | 4.86 | -7.94 | -1.44 | 9.26 | -2.56 | 24.18 | 9286 | 0.0 | 15.63 |
| 21Q2 (10) | 228.05 | 12.95 | 22.88 | 7.94 | -6.81 | -2.22 | 12.05 | 2.55 | 21.47 | 21.66 | 2.51 | 9.5 | 3.48 | -17.49 | -20.42 | 5.28 | -9.2 | -1.14 | 9.50 | -9.24 | -10.88 | 9286 | 0.0 | 15.63 |
| 21Q1 (9) | 201.91 | -23.9 | 13.0 | 8.52 | -21.98 | 7.58 | 11.75 | 7.5 | 16.45 | 21.13 | -6.26 | 1.64 | 4.22 | 2.52 | -4.8 | 5.82 | 41.26 | 3.05 | 10.47 | 23.18 | -10.06 | 9286 | 0.0 | 26.5 |
| 20Q4 (8) | 265.32 | 25.55 | 8.1 | 10.92 | 17.04 | 14.83 | 10.93 | 4.79 | -7.29 | 22.54 | 43.11 | -6.9 | 4.12 | -6.78 | 6.22 | 4.12 | -16.53 | -14.24 | 8.50 | 13.98 | -13.88 | 9286 | 15.63 | 26.5 |
| 20Q3 (7) | 211.32 | 13.86 | 2.42 | 9.33 | 14.9 | 10.15 | 10.43 | 5.14 | 5.78 | 15.75 | -20.37 | -27.02 | 4.42 | 0.91 | 7.55 | 4.94 | -7.66 | 3.28 | 7.45 | -30.07 | -28.74 | 8031 | 0.0 | 9.4 |
| 20Q2 (6) | 185.59 | 3.87 | -0.89 | 8.12 | 2.53 | 2.65 | 9.92 | -1.68 | -0.3 | 19.78 | -4.86 | 16.7 | 4.38 | -1.29 | 3.57 | 5.35 | -5.35 | 0.59 | 10.66 | -8.4 | 17.74 | 8031 | 9.4 | 9.4 |
| 20Q1 (5) | 178.68 | -27.2 | 1.49 | 7.92 | -16.72 | 0.25 | 10.09 | -14.42 | 3.06 | 20.79 | -14.13 | 37.32 | 4.43 | 14.39 | -1.22 | 5.65 | 17.55 | 1.55 | 11.64 | 17.95 | 35.3 | 7341 | 0.0 | 0.0 |
| 19Q4 (4) | 245.43 | 18.95 | 0.0 | 9.51 | 12.28 | 0.0 | 11.79 | 19.57 | 0.0 | 24.21 | 12.19 | 0.0 | 3.87 | -5.61 | 0.0 | 4.80 | 0.52 | 0.0 | 9.86 | -5.69 | 0.0 | 7341 | 0.0 | 0.0 |
| 19Q3 (3) | 206.33 | 10.19 | 0.0 | 8.47 | 7.08 | 0.0 | 9.86 | -0.9 | 0.0 | 21.58 | 27.32 | 0.0 | 4.11 | -2.82 | 0.0 | 4.78 | -10.07 | 0.0 | 10.46 | 15.54 | 0.0 | 7341 | 0.0 | 0.0 |
| 19Q2 (2) | 187.25 | 6.36 | 0.0 | 7.91 | 0.13 | 0.0 | 9.95 | 1.63 | 0.0 | 16.95 | 11.96 | 0.0 | 4.22 | -5.86 | 0.0 | 5.31 | -4.44 | 0.0 | 9.05 | 5.26 | 0.0 | 7341 | 0.0 | 0.0 |
| 19Q1 (1) | 176.06 | 0.0 | 0.0 | 7.9 | 0.0 | 0.0 | 9.79 | 0.0 | 0.0 | 15.14 | 0.0 | 0.0 | 4.49 | 0.0 | 0.0 | 5.56 | 0.0 | 0.0 | 8.60 | 0.0 | 0.0 | 7341 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1216.41 | 12.39 | 34.09 | 20.12 | 56.62 | 4.16 | 91.23 | 14.38 | 2.80 | 6.88 | 4.65 | -7.33 | 7.50 | 1.77 | 9585 | 0.0 |
| 2022 (9) | 1082.29 | 12.09 | 28.38 | -14.62 | 54.36 | 12.41 | 79.76 | -12.2 | 2.62 | -23.83 | 5.02 | 0.28 | 7.37 | -21.67 | 9585 | -6.14 |
| 2021 (8) | 965.57 | 14.82 | 33.24 | -8.4 | 48.36 | 16.9 | 90.84 | 15.18 | 3.44 | -20.23 | 5.01 | 1.8 | 9.41 | 0.31 | 10212 | 9.97 |
| 2020 (7) | 840.91 | 3.17 | 36.29 | 7.4 | 41.37 | -0.05 | 78.87 | 1.27 | 4.32 | 4.1 | 4.92 | -3.12 | 9.38 | -1.84 | 9286 | 15.63 |
| 2019 (6) | 815.06 | 18.19 | 33.79 | 14.93 | 41.39 | 25.77 | 77.88 | 32.52 | 4.15 | -2.76 | 5.08 | 6.41 | 9.56 | 12.12 | 8031 | 9.4 |
| 2018 (5) | 689.62 | 97.58 | 29.4 | 107.33 | 32.91 | 118.96 | 58.77 | 91.81 | 4.26 | 4.94 | 4.77 | 10.82 | 8.52 | -2.92 | 7341 | 43.24 |
| 2017 (4) | 349.04 | 141.18 | 14.18 | 215.81 | 15.03 | 275.75 | 30.64 | 567.54 | 4.06 | 30.94 | 4.31 | 55.79 | 8.78 | 176.78 | 5125 | 345.65 |
| 2016 (3) | 144.72 | 30.89 | 4.49 | 81.78 | 4.0 | 58.1 | 4.59 | 39.51 | 3.10 | 38.89 | 2.76 | 20.79 | 3.17 | 6.59 | 1150 | 120.31 |
| 2015 (2) | 110.57 | 118.86 | 2.47 | 114.78 | 2.53 | 277.61 | 3.29 | 140.15 | 2.23 | -1.86 | 2.29 | 72.53 | 2.98 | 9.72 | 522 | 42.23 |
| 2014 (1) | 50.52 | 63.18 | 1.15 | 43.75 | 0.67 | -4.29 | 1.37 | 34.31 | 2.28 | 0 | 1.33 | 0 | 2.71 | 0 | 367 | 138.31 |
