玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)30.203.2532.1115.3620.19135.587.62-61.16756.186.64-59.468400.01.73-62.638750.01.06-58.271414.290.150.07.1414.81-44.5769.2674.80-10.78-5.98201.48209.7-73.27-101.48-390.4284.4819.42-5.7717.41
23Q3 (19)29.256.7521.8812.7829.6174.5919.6217.9814.816.3818.5213.514.6326.1614.322.5423.912.390.157.140.026.729.6412.8983.84-13.28-2.3565.069.8151.4334.94-14.26-38.7420.61-8.11-22.84
23Q2 (18)27.4013.181.419.8633.6-10.6116.63174.885.7213.82152.193.683.67173.88-3.422.05150.0-5.960.140.0-12.524.3769.946.1496.6825.2819.0559.25-51.27-15.4640.75288.7636.2122.430.8114.09
23Q1 (17)24.215.91-2.547.3813.19-3.916.05579.78-46.085.486950.0-40.761.346800.0-47.450.821071.43-46.050.140.0-12.514.3463.89-23.0377.17-3.04.61121.59-83.8776.77-21.5996.7-167.9122.2534.52-9.15
22Q4 (16)22.86-4.75-7.36.52-10.93-25.140.89-94.79-89.48-0.08-100.55-100.94-0.02-100.49-100.780.07-96.9-95.390.14-6.67-22.228.75-63.03-40.9279.56-7.3412.98753.851654.75632.76-653.85-1246.3-22621.1516.54-38.08-22.27
22Q3 (15)24.00-11.18-7.837.32-33.64-32.0317.098.6548.4814.438.2558.054.056.5834.112.263.6724.860.15-6.25-25.023.673.0938.1885.865.7314.0542.96-38.7-54.0857.0490.63786.3126.7135.8631.25
22Q2 (14)27.028.787.3911.0343.62-1.8715.7340.258.4113.3344.1172.223.8049.0253.852.1843.4234.570.160.0-23.8122.9623.2450.6681.2110.0926.8570.081.88-38.129.92-5.88326.3619.66-19.723.42
22Q1 (13)24.840.734.467.68-11.83-12.8311.2232.6214.029.258.9519.662.55-1.1614.351.520.0-1.30.16-11.11-20.018.6325.7921.6973.774.7655.2168.79-33.14-22.9231.791204.77195.4824.4915.0820.82
21Q4 (12)24.66-5.3-6.488.71-19.13-8.998.46-26.521.28.49-7.0171.172.58-14.5776.711.52-16.0249.020.18-10.0-10.014.81-13.5418.9670.42-6.4656.07102.889.95-24.87-2.88-144.7192.2121.284.57-5.08
21Q3 (11)26.043.5-3.3810.77-4.18-20.5211.5115.91-3.69.1317.963.053.0222.275.231.8111.73-9.050.20-4.76-9.0917.1312.41.6675.2817.5960.9693.56-17.36-17.566.44148.69147.6720.357.0535.04
21Q2 (10)25.165.8-4.4811.2427.5814.09.930.9113.17.740.1319.442.4710.7641.141.625.1928.570.215.010.5315.24-0.464.1764.0234.6943.32113.2226.870.44-13.22-222.85-3.8619.01-6.220
21Q1 (9)23.78-9.82-0.718.81-7.94160.659.8440.9751.157.7355.8544.492.2352.74118.631.5450.98102.630.200.042.8615.3122.973.147.535.3427.0989.24-34.8372.5310.76129.13-77.7120.27-9.59-20.38
20Q4 (8)26.37-2.1511.369.57-29.3723.486.98-41.5470.664.96-44.0241.311.46-49.1371.761.02-48.7461.90.20-9.0917.6512.45-26.1117.0145.12-3.5319.94136.9420.65-26.86-36.94-173.6158.6722.4248.774.42
20Q3 (7)26.952.320.613.5537.4233.7611.9435.99-6.798.8636.73-16.342.8764.04.741.9957.940.510.2215.7915.7916.8515.17-11.7346.774.717.16113.500.6943.27-13.50-6.07-164.9715.070-20.73
20Q2 (6)26.349.9821.559.86191.72183.338.7834.8737.836.4821.1252.831.7571.5790.221.2665.7977.460.1935.7126.6714.63-1.485.4844.6719.4413.87112.73117.94103.54-12.73-126.36-127.580.00-100.0-100.0
20Q1 (5)23.951.1423.143.38-56.39448.456.5159.171242.115.3552.42390.761.0220.0409.090.7620.63606.670.14-17.657.6914.8539.57100.437.40-0.58-16.751.72-72.37-67.6748.28154.02180.4625.4618.5811.18
19Q4 (4)23.68-11.610.07.75-23.490.04.09-68.070.03.51-66.860.00.85-68.980.00.63-68.180.00.17-10.530.010.64-44.260.037.62-5.760.0187.23136.340.0-89.36-530.050.021.4712.940.0
19Q3 (3)26.7923.630.010.13191.090.012.81101.10.010.59149.760.02.74197.830.01.98178.870.00.1926.670.019.0937.640.039.921.760.079.2243.040.020.78-54.980.019.01-6.810.0
19Q2 (2)21.6711.410.03.48458.760.06.371217.540.04.24330.430.00.92378.790.00.71573.330.00.1515.380.013.8787.180.039.23-12.630.055.38-65.380.046.15176.920.020.40-10.920.0
19Q1 (1)19.450.00.0-0.970.00.0-0.570.00.0-1.840.00.0-0.330.00.0-0.150.00.00.130.00.07.410.00.044.900.00.0160.000.00.0-60.000.00.022.900.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)27.9513.1111.5841.746.47-0.8512.7111.3910.7614.5911.147.226.668.470.58-7.9420.238.2474.80-5.9891.1827.378.82-68.961.49-14.3621.09-3.79
2022 (9)24.71-0.928.17-17.726.5224.1311.4114.569.3913.4110.392.066.14-6.40.63-19.2318.6919.3579.5612.9871.59-28.228.419460.721.74-13.8621.928.46
2021 (8)24.94-2.659.933.125.25-3.229.9614.488.2827.9810.1844.196.5629.90.781.315.667.1970.4256.0799.70-9.970.3002.02-17.6920.211.15
2020 (7)25.6210.349.6371.665.43-13.028.7041.06.4740.357.0670.945.0563.430.7722.2214.6110.9345.1219.94110.7421.96-10.5402.45-22.8719.98-3.94
2019 (6)23.229.175.61592.596.2410.96.17-37.044.61-30.474.13-41.913.09-32.090.631.6113.17-21.1837.62-15.1290.801012.369.20-89.963.18417.4620.80-11.71
2018 (5)21.27-6.050.81-84.025.63-8.059.80112.126.63192.077.11124.294.55128.640.62-6.0616.7143.6844.32-62.948.16-92.5791.5800.61023.5611.82
2017 (4)22.6411.755.07469.666.12-20.954.6263.252.2719.473.1748.131.9923.60.6620.011.63-1.52119.5819.54109.83245.17-9.8300.00021.07-20.04
2016 (3)20.2610.410.8907.743.662.83-29.251.90-34.932.14-36.871.61-27.150.55-1.7911.81-7.23100.03-7.5231.82068.18-59.330.00026.35-13.95
2015 (2)18.35-12.45-2.6907.4720.894.0013.962.92-5.193.39-8.382.21-7.530.56-5.0812.7317.44108.16-0.23-66.910167.6535.50.00030.623.2
2014 (1)20.960-0.8306.18-4.793.5103.0803.7002.3900.59-3.2810.8410.95108.4113.23-23.730123.737.660.00029.674.03

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