玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)17.69-1.3417.310.950.03.260.72-28.7126.320.96-4.0-1.035.371.36-11.974.07-27.757.685.43-2.7-15.6331220.00.0
23Q3 (19)17.9312.6310.820.955.566.741.018.618.821.03.095.265.30-6.28-3.685.63-3.577.235.58-8.46-5.0131220.00.0
23Q2 (18)15.929.79-1.490.95.883.450.9343.0819.230.973.193.195.65-3.565.015.8430.3221.036.09-6.014.7531220.00.0
23Q1 (17)14.5-3.85-6.210.85-7.61-11.460.6514.04-9.720.94-3.09-3.095.86-3.91-5.64.4818.6-3.756.480.783.3231220.00.0
22Q4 (16)15.08-6.8-8.10.923.37-9.80.57-32.94-14.930.972.114.36.1010.91-1.853.78-28.05-7.426.439.5513.531220.00.0
22Q3 (15)16.180.12-7.910.892.3-15.240.858.978.970.951.0610.475.502.17-7.965.258.8418.345.870.9419.9631220.031.01
22Q2 (14)16.164.53-7.760.87-9.38-5.430.788.3321.880.94-3.098.055.38-13.32.524.833.6432.135.82-7.2917.1431220.031.01
22Q1 (13)15.46-5.79-3.80.96-5.880.00.727.4618.030.974.315.486.21-0.13.954.6614.0722.696.2710.7120.0331220.031.01
21Q4 (12)16.41-6.63.211.02-2.860.990.67-14.1-16.250.938.148.146.224.01-2.154.08-8.03-18.855.6715.784.78312231.0131.01
21Q3 (11)17.570.294.961.0514.137.140.7821.8847.170.86-1.1516.225.9813.812.084.4421.5340.224.89-1.4310.7323830.016.07
21Q2 (10)17.529.0239.270.92-4.1713.580.644.9233.330.873.5710.135.25-12.1-18.453.65-3.77-4.264.97-5.0-20.9323830.016.07
21Q1 (9)16.071.0780.760.96-4.9533.330.61-23.7569.440.84-2.3313.515.97-5.96-26.243.80-24.56-6.265.23-3.36-37.223830.017.1
20Q4 (8)15.9-5.0239.841.013.0642.250.850.94100.00.8616.2222.866.358.511.725.0358.9243.025.4122.36-12.15238316.0717.1
20Q3 (7)16.7433.0738.920.9820.9928.950.5310.421.920.74-6.331.375.85-9.08-7.183.17-17.02-26.634.42-29.61-27.0320530.00.88
20Q2 (6)12.5841.5122.850.8112.515.710.4833.3333.330.796.76-1.256.44-20.5-5.813.82-5.788.536.28-24.56-19.6220530.880.88
20Q1 (5)8.89-21.812.890.721.417.460.36-10.00.00.745.710.08.1029.74.444.0515.11-2.818.3235.2-2.8120350.00.0
19Q4 (4)11.37-5.640.00.71-6.580.00.4-23.080.00.7-4.110.06.24-0.990.03.52-18.480.06.161.630.020350.00.0
19Q3 (3)12.0517.680.00.768.570.00.5244.440.00.73-8.750.06.31-7.740.04.3222.750.06.06-22.460.020350.00.0
19Q2 (2)10.2418.520.00.74.480.00.360.00.00.88.110.06.84-11.850.03.52-15.620.07.81-8.780.020350.00.0
19Q1 (1)8.640.00.00.670.00.00.360.00.00.740.00.07.750.00.04.170.00.08.560.00.020350.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)66.045.043.650.03.313.43.860.785.53-4.85.007.965.84-4.0531220.0
2022 (9)62.87-6.963.65-7.592.918.183.839.435.81-0.694.6316.276.0917.6131220.0
2021 (8)67.5721.463.9510.962.6922.273.511.465.85-8.653.980.675.18-8.23312231.01
2020 (7)55.6331.513.5625.352.234.153.145.726.40-4.683.952.05.64-19.61238316.07
2019 (6)42.35.82.845.581.64-28.382.97-6.66.71-0.213.88-32.317.02-11.7320530.88
2018 (5)39.986.392.6910.72.2987.73.187.86.734.055.7376.447.951.33203520.06
2017 (4)37.5821.232.4319.121.227.962.954.246.47-1.743.25-10.947.85-14.0116956.67
2016 (3)31.0-8.852.04-9.731.13-23.132.83-17.256.58-0.973.65-15.679.13-9.22158911.51
2015 (2)34.011.012.26-2.161.47-15.523.423.956.65-3.144.32-16.3610.062.91142517.38
2014 (1)33.6720.042.3131.251.7433.853.293.466.8605.1709.770121424.13

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