玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)24.6513.5921.853.05152.072.690.83-53.37139.34-0.85-210.3954.79-0.30-207.1470.0-0.06-135.2970.00.17-19.050.06.25-1.8875.56104.8910.04-51.33369.12442.44362.44-269.12-942.24-211.8319.08-0.999.59
23Q3 (19)21.7011.2329.941.21-40.1-39.21.7853.45-75.550.7735.09-87.170.287.69-92.490.17-26.09-87.220.2161.545.06.37-22.41-44.4295.32-67.32-53.7368.05-61.21149.3431.95142.36-56.0519.270.9424.97
23Q2 (18)19.515.2313.762.0243.26-48.211.1646.84-75.580.57-6.56-85.860.26-10.34-89.720.23-4.17-74.440.13-18.75-35.08.2111.85-6.39291.6545.4240.2175.44-1.47113.37-75.443.34-524.3419.091.729.07
23Q1 (17)18.54-8.3524.681.41-52.53-10.760.79137.44-66.530.61132.45-66.670.29129.0-72.90.24220.0-44.190.16-5.88-15.797.34106.1813.8200.56-6.95-10.2178.05226.59166.16-78.05-132.43-335.7718.777.8118.95
22Q4 (16)20.2321.1424.262.9749.2535.62-2.11-128.98-198.14-1.88-131.33-215.34-1.00-126.81-201.01-0.20-115.04-147.620.17-15.0-19.053.56-68.94-41.73215.534.6212.17-140.65-615.37-238.61240.65230.9816464.2317.4112.9111.75
22Q3 (15)16.70-2.62-6.441.99-48.97-47.497.2853.2628.856.0048.8827.123.7347.4339.71.3347.7829.130.200.00.011.4630.6716.46206.02-0.9614.7727.29-66.81-59.3772.71308.99119.4615.424.26-3.5
22Q2 (14)17.1515.3312.533.90146.84929.794.75101.27-1.044.03120.224.132.53136.4539.010.90109.320.00.205.2611.118.7735.97-2.34208.02-6.8618.4382.2222.91943.6717.78-46.3-83.8614.79-6.27-15.63
22Q1 (13)14.87-8.66-11.491.58-27.85-6.512.369.77-21.591.8312.27-12.021.078.0812.630.432.38-2.270.19-9.525.566.455.56-8.12223.3416.2446.6766.90-34.0719.1133.102351.03-24.4815.781.28-10.03
21Q4 (12)16.28-8.88.462.19-42.22830.02.15-61.95328.721.63-65.47188.590.99-62.92206.450.42-59.22231.250.215.00.06.11-37.91127.99192.147.0425.21101.4751.06223.44-1.47-104.44-102.1415.58-2.5-5.58
21Q3 (11)17.8517.13-4.553.79906.3811.145.6517.71-35.84.7221.96-27.272.6746.7-22.611.0337.33-31.790.2011.11-13.049.849.58-18.14179.502.1934.6967.17789.2673.7433.13-69.93-45.8115.98-8.840.06
21Q2 (10)15.24-9.29-17.44-0.47-127.81-114.784.8059.47-86.543.8786.06-82.091.8291.58-83.190.7570.45-84.180.180.0-18.188.9827.92-76.96175.6515.3526.47-9.75-117.35-209.38110.17151.3220.9517.53-0.060.29
21Q1 (9)16.8011.9311.851.69663.3349.563.01420.2191.722.08213.04156.790.95202.15137.50.44237.583.330.18-14.29-18.187.02161.9458.11152.27-0.7724.0656.1679.02-22.3943.84-36.1358.6417.546.313.6
20Q4 (8)15.01-19.735.56-0.30-108.885.15-0.94-110.68-115.33-1.84-128.35-171.32-0.93-126.96-171.54-0.32-121.19-150.790.21-8.7-4.552.68-77.7-71.12153.4515.1420.9531.37-18.86194.7568.6312.26-48.4416.503.320
20Q3 (7)18.701.324.173.417.23278.898.80-75.33-70.856.49-69.97-64.13.45-68.14-66.371.51-68.14-66.070.234.55-4.1712.02-69.16-63.34133.27-4.056.0738.66333.951203.8861.13-32.89-37.015.97-8.64-7.04
20Q2 (6)18.4622.923.233.18181.4233.6135.672171.9799.2721.612567.9119.1710.832607.582.944.741875.081.610.220.0-15.3838.97777.789.36138.8913.16-3.218.91-87.69-32.7891.09229.665.0117.4813.2112.56
20Q1 (5)15.025.6312.681.13155.94303.571.57-74.39-10.290.81-68.6-12.90.40-69.23-27.270.24-61.9-17.240.220.0-15.384.44-52.163.26122.74-3.26-0.472.37318.55365.2327.63-79.24-66.8415.4405.61
19Q4 (4)14.22-5.580.0-2.02-324.440.06.13-79.70.02.58-85.730.01.30-87.330.00.63-85.840.00.22-8.330.09.28-71.70.0126.870.980.0-33.11-1216.670.0133.1137.180.00.00-100.00.0
19Q3 (3)15.060.530.00.90-62.180.030.1968.660.018.0883.370.010.2673.310.04.4570.50.00.24-7.690.032.7959.330.0125.64-12.440.02.97-77.630.097.0311.860.017.1810.620.0
19Q2 (2)14.9812.380.02.38750.00.017.90922.860.09.86960.220.05.92976.360.02.61800.00.00.260.00.020.58378.60.0143.4916.440.013.26-14.790.086.744.090.015.536.220.0
19Q1 (1)13.330.00.00.280.00.01.750.00.00.930.00.00.550.00.00.290.00.00.260.00.04.300.00.0123.230.00.015.560.00.083.330.00.014.620.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)21.6025.651.93-26.344.1311.231.20-63.30.23-91.390.23-96.380.52-79.280.68-12.826.84-11.51104.89-51.33160.60100.87-60.60020.23019.0920.82
2022 (9)17.193.682.6237.173.723.843.27-15.52.67-12.756.360.472.51-2.710.782.637.73-2.77215.5312.1779.9562.419.93-60.750.00015.80-4.59
2021 (8)16.58-1.491.912.693.5830.163.87-65.073.06-54.056.33-53.562.58-56.120.76-10.597.95-44.56192.1425.2149.23192.8850.77-38.940.00016.561.28
2020 (7)16.8316.791.86342.862.7523.0411.08-21.926.66-16.5413.63-23.125.88-27.320.85-13.2714.34-15.3153.4520.9516.81464.283.15-14.30.00016.35-0.55
2019 (6)14.419.920.42223.082.23-3.7614.1952.427.9842.517.7341.278.0931.760.98-9.2616.9342.51126.871.612.98116.6397.02-1.630.00016.44-1.44
2018 (5)13.11-18.620.13-94.372.32-10.139.31225.525.60178.6112.55190.516.14163.521.08-6.0911.88113.67124.8638.71.38-98.398.62413.250.00016.68-1.24
2017 (4)16.110.122.31-28.042.584.582.86-20.992.01-27.74.32-31.432.33-32.071.15-6.55.56-10.0390.027.080.78-9.0419.2269.620.00016.896.16
2016 (3)16.096.273.2117.582.473.383.62-9.732.78-13.666.30-14.43.43-14.461.230.06.18-5.7984.131.4588.8130.5611.33-64.440.00015.91-3.34
2015 (2)15.141.412.73-27.392.3924.064.01-30.383.22-29.697.36-38.774.01-37.251.23-10.876.56-17.4882.93-5.2468.024.2531.86-8.520.00016.468.15
2014 (1)14.9303.7601.9315.855.7604.58012.0206.3901.38-3.57.95-3.2887.52-6.4265.25-13.5734.8242.090.00015.2210.85

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