- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 82.41 | -13.53 | 41.74 | 4.21 | -19.5 | 72.54 | 6.28 | -8.59 | 100.64 | 7.32 | -1.48 | 64.13 | 5.11 | -6.9 | 21.73 | 7.62 | 5.72 | 41.55 | 8.88 | 13.94 | 15.79 | 7375 | 0.0 | 0.0 |
| 23Q3 (19) | 95.31 | 93.17 | 41.24 | 5.23 | 239.61 | 110.89 | 6.87 | 135.27 | 118.1 | 7.43 | 78.18 | 72.79 | 5.49 | 75.81 | 49.31 | 7.21 | 21.8 | 54.41 | 7.80 | -7.76 | 22.34 | 7375 | 0.0 | -21.73 |
| 23Q2 (18) | 49.34 | -3.99 | -25.49 | 1.54 | -22.22 | -29.36 | 2.92 | 1.74 | 16.33 | 4.17 | 5.57 | 2.21 | 3.12 | -18.99 | -5.19 | 5.92 | 5.97 | 56.13 | 8.45 | 9.96 | 37.17 | 7375 | 0.0 | -21.73 |
| 23Q1 (17) | 51.39 | -11.61 | -16.28 | 1.98 | -18.85 | 3.12 | 2.87 | -8.31 | 22.65 | 3.95 | -11.43 | 1.28 | 3.85 | -8.19 | 23.17 | 5.58 | 3.74 | 46.49 | 7.69 | 0.2 | 20.97 | 7375 | 0.0 | -21.73 |
| 22Q4 (16) | 58.14 | -13.84 | -7.74 | 2.44 | -1.61 | 25.13 | 3.13 | -0.63 | 22.27 | 4.46 | 3.72 | 2.06 | 4.20 | 14.19 | 35.63 | 5.38 | 15.33 | 32.53 | 7.67 | 20.38 | 10.63 | 7375 | -21.73 | -21.73 |
| 22Q3 (15) | 67.48 | 1.9 | 15.89 | 2.48 | 13.76 | 40.11 | 3.15 | 25.5 | 27.53 | 4.3 | 5.39 | 8.86 | 3.68 | 11.64 | 20.91 | 4.67 | 23.15 | 10.05 | 6.37 | 3.42 | -6.06 | 9423 | 0.0 | 9.65 |
| 22Q2 (14) | 66.22 | 7.89 | 34.51 | 2.18 | 13.54 | 29.76 | 2.51 | 7.26 | 12.56 | 4.08 | 4.62 | 6.53 | 3.29 | 5.24 | -3.53 | 3.79 | -0.58 | -16.32 | 6.16 | -3.03 | -20.8 | 9423 | 0.0 | 9.65 |
| 22Q1 (13) | 61.38 | -2.6 | 26.35 | 1.92 | -1.54 | 28.0 | 2.34 | -8.59 | 7.83 | 3.9 | -10.76 | 6.27 | 3.13 | 1.09 | 1.31 | 3.81 | -6.15 | -14.65 | 6.35 | -8.37 | -15.89 | 9423 | 0.0 | 9.65 |
| 21Q4 (12) | 63.02 | 8.23 | 15.7 | 1.95 | 10.17 | 33.56 | 2.56 | 3.64 | 0.0 | 4.37 | 10.63 | 1.16 | 3.09 | 1.8 | 15.44 | 4.06 | -4.23 | -13.57 | 6.93 | 2.22 | -12.57 | 9423 | 9.65 | 9.65 |
| 21Q3 (11) | 58.23 | 18.28 | 3.83 | 1.77 | 5.36 | -12.38 | 2.47 | 10.76 | -4.63 | 3.95 | 3.13 | -0.25 | 3.04 | -10.93 | -15.61 | 4.24 | -6.36 | -8.15 | 6.78 | -12.81 | -3.94 | 8594 | 0.0 | 1.09 |
| 21Q2 (10) | 49.23 | 1.34 | -2.8 | 1.68 | 12.0 | 2.44 | 2.23 | 2.76 | -16.79 | 3.83 | 4.36 | 11.99 | 3.41 | 10.52 | 5.39 | 4.53 | 1.41 | -14.39 | 7.78 | 2.98 | 15.22 | 8594 | 0.0 | 1.09 |
| 21Q1 (9) | 48.58 | -10.81 | -0.12 | 1.5 | 2.74 | -3.85 | 2.17 | -15.23 | 16.67 | 3.67 | -15.05 | 10.21 | 3.09 | 15.2 | -3.73 | 4.47 | -4.96 | 16.81 | 7.55 | -4.75 | 10.35 | 8594 | 0.0 | -4.87 |
| 20Q4 (8) | 54.47 | -2.87 | 10.58 | 1.46 | -27.72 | -22.34 | 2.56 | -1.16 | 11.79 | 4.32 | 9.09 | 12.79 | 2.68 | -25.59 | -29.77 | 4.70 | 1.76 | 1.1 | 7.93 | 12.32 | 2.01 | 8594 | 1.09 | -4.87 |
| 20Q3 (7) | 56.08 | 10.72 | 6.8 | 2.02 | 23.17 | 11.6 | 2.59 | -3.36 | 10.68 | 3.96 | 15.79 | 20.36 | 3.60 | 11.24 | 4.5 | 4.62 | -12.72 | 3.64 | 7.06 | 4.58 | 12.7 | 8501 | 0.0 | -5.9 |
| 20Q2 (6) | 50.65 | 4.13 | -3.84 | 1.64 | 5.13 | -8.89 | 2.68 | 44.09 | 44.86 | 3.42 | 2.7 | 14.38 | 3.24 | 0.96 | -5.26 | 5.29 | 38.37 | 50.64 | 6.75 | -1.37 | 18.94 | 8501 | -5.9 | -5.9 |
| 20Q1 (5) | 48.64 | -1.26 | -5.37 | 1.56 | -17.02 | -25.36 | 1.86 | -18.78 | 7.51 | 3.33 | -13.05 | 15.62 | 3.21 | -15.96 | -21.12 | 3.82 | -17.74 | 13.62 | 6.85 | -11.95 | 22.19 | 9034 | 0.0 | 0.0 |
| 19Q4 (4) | 49.26 | -6.19 | 0.0 | 1.88 | 3.87 | 0.0 | 2.29 | -2.14 | 0.0 | 3.83 | 16.41 | 0.0 | 3.82 | 10.72 | 0.0 | 4.65 | 4.32 | 0.0 | 7.78 | 24.09 | 0.0 | 9034 | 0.0 | 0.0 |
| 19Q3 (3) | 52.51 | -0.3 | 0.0 | 1.81 | 0.56 | 0.0 | 2.34 | 26.49 | 0.0 | 3.29 | 10.03 | 0.0 | 3.45 | 0.86 | 0.0 | 4.46 | 26.87 | 0.0 | 6.27 | 10.37 | 0.0 | 9034 | 0.0 | 0.0 |
| 19Q2 (2) | 52.67 | 2.47 | 0.0 | 1.8 | -13.88 | 0.0 | 1.85 | 6.94 | 0.0 | 2.99 | 3.82 | 0.0 | 3.42 | -15.95 | 0.0 | 3.51 | 4.36 | 0.0 | 5.68 | 1.32 | 0.0 | 9034 | 0.0 | 0.0 |
| 19Q1 (1) | 51.4 | 0.0 | 0.0 | 2.09 | 0.0 | 0.0 | 1.73 | 0.0 | 0.0 | 2.88 | 0.0 | 0.0 | 4.07 | 0.0 | 0.0 | 3.37 | 0.0 | 0.0 | 5.60 | 0.0 | 0.0 | 9034 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 278.45 | 9.97 | 12.96 | 43.68 | 18.94 | 70.17 | 22.87 | 36.62 | 4.65 | 30.66 | 6.80 | 54.75 | 8.21 | 24.24 | 7375 | 0.0 |
| 2022 (9) | 253.21 | 15.59 | 9.02 | 30.91 | 11.13 | 17.9 | 16.74 | 5.88 | 3.56 | 13.26 | 4.40 | 2.0 | 6.61 | -8.4 | 7375 | -21.73 |
| 2021 (8) | 219.06 | 4.39 | 6.89 | 3.14 | 9.44 | -2.58 | 15.81 | 5.12 | 3.15 | -1.2 | 4.31 | -6.68 | 7.22 | 0.7 | 9423 | 9.65 |
| 2020 (7) | 209.84 | 1.94 | 6.68 | -11.87 | 9.69 | 18.03 | 15.04 | 15.69 | 3.18 | -13.55 | 4.62 | 15.78 | 7.17 | 13.49 | 8594 | 1.09 |
| 2019 (6) | 205.84 | 9.88 | 7.58 | 13.47 | 8.21 | 33.28 | 13.0 | 13.24 | 3.68 | 3.27 | 3.99 | 21.29 | 6.32 | 3.06 | 8501 | -5.9 |
| 2018 (5) | 187.33 | 5.23 | 6.68 | -7.35 | 6.16 | -7.65 | 11.48 | 7.49 | 3.57 | -11.96 | 3.29 | -12.24 | 6.13 | 2.15 | 9034 | -4.22 |
| 2017 (4) | 178.02 | -9.86 | 7.21 | -9.42 | 6.67 | -3.05 | 10.68 | 0.95 | 4.05 | 0.49 | 3.75 | 7.56 | 6.00 | 11.99 | 9432 | 9.18 |
| 2016 (3) | 197.5 | -5.21 | 7.96 | -15.86 | 6.88 | 10.61 | 10.58 | 4.03 | 4.03 | -11.23 | 3.48 | 16.69 | 5.36 | 9.75 | 8639 | -12.43 |
| 2015 (2) | 208.36 | -13.49 | 9.46 | -7.25 | 6.22 | -5.18 | 10.17 | 0.1 | 4.54 | 7.21 | 2.99 | 9.6 | 4.88 | 15.71 | 9865 | -12.73 |
| 2014 (1) | 240.85 | -2.07 | 10.2 | -5.47 | 6.56 | 7.36 | 10.16 | 6.83 | 4.24 | 0 | 2.72 | 0 | 4.22 | 0 | 11304 | 10.43 |
