- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q2 (20) | 1.1 | 18.28 | 13.4 | 0.16 | -42.86 | 33.33 | 0.47 | 62.07 | 74.07 | 0.49 | 4.26 | 19.51 | 14.55 | -51.69 | 17.58 | 42.73 | 37.02 | 53.5 | 44.55 | -11.86 | 5.39 | 0 | 0 | 0 |
| 25Q1 (19) | 0.93 | -39.22 | 5.68 | 0.28 | 64.71 | 115.38 | 0.29 | 0.0 | 26.09 | 0.47 | 0.0 | 6.82 | 30.11 | 170.97 | 103.8 | 31.18 | 64.52 | 19.31 | 50.54 | 64.52 | 1.08 | 0 | 0 | 0 |
| 24Q4 (18) | 1.53 | 37.84 | 50.0 | 0.17 | -19.05 | 30.77 | 0.29 | -43.14 | -65.88 | 0.47 | -7.84 | -6.0 | 11.11 | -41.27 | -12.82 | 18.95 | -58.75 | -77.25 | 30.72 | -33.14 | -37.33 | 0 | 0 | 0 |
| 24Q3 (17) | 1.11 | 14.43 | 21.98 | 0.21 | 75.0 | 61.54 | 0.51 | 88.89 | 155.0 | 0.51 | 24.39 | 15.91 | 18.92 | 52.93 | 32.43 | 45.95 | 65.07 | 109.05 | 45.95 | 8.7 | -4.98 | 0 | 0 | 0 |
| 24Q2 (16) | 0.97 | 10.23 | -21.77 | 0.12 | -7.69 | -7.69 | 0.27 | 17.39 | 28.57 | 0.41 | -6.82 | -6.82 | 12.37 | -16.26 | 18.0 | 27.84 | 6.5 | 64.36 | 42.27 | -15.46 | 19.12 | 0 | 0 | 0 |
| 24Q1 (15) | 0.88 | -13.73 | -12.87 | 0.13 | 0.0 | 8.33 | 0.23 | -72.94 | 21.05 | 0.44 | -12.0 | 7.32 | 14.77 | 15.91 | 24.34 | 26.14 | -68.64 | 38.94 | 50.00 | 2.0 | 23.17 | 0 | 0 | 0 |
| 23Q4 (14) | 1.02 | 12.09 | -38.55 | 0.13 | 0.0 | 8.33 | 0.85 | 325.0 | 286.36 | 0.5 | 13.64 | 16.28 | 12.75 | -10.78 | 76.31 | 83.33 | 279.17 | 528.79 | 49.02 | 1.38 | 89.24 | 0 | 0 | 0 |
| 23Q3 (13) | 0.91 | -26.61 | -6.19 | 0.13 | 0.0 | 18.18 | 0.2 | -4.76 | -4.76 | 0.44 | 0.0 | -10.2 | 14.29 | 36.26 | 25.97 | 21.98 | 29.77 | 1.52 | 48.35 | 36.26 | -4.28 | 0 | 0 | 0 |
| 23Q2 (12) | 1.24 | 22.77 | -53.73 | 0.13 | 8.33 | 8.33 | 0.21 | 10.53 | 0.0 | 0.44 | 7.32 | 7.32 | 10.48 | -11.76 | 134.14 | 16.94 | -9.97 | 116.13 | 35.48 | -12.59 | 131.94 | 0 | 0 | 0 |
| 23Q1 (11) | 1.01 | -39.16 | -48.21 | 0.12 | 0.0 | 9.09 | 0.19 | -13.64 | 0.0 | 0.41 | -4.65 | 2.5 | 11.88 | 64.36 | 110.62 | 18.81 | 41.94 | 93.07 | 40.59 | 56.71 | 97.9 | 0 | 0 | 0 |
| 22Q4 (10) | 1.66 | 71.13 | -29.36 | 0.12 | 9.09 | 0.0 | 0.22 | 4.76 | -4.35 | 0.43 | -12.24 | -17.31 | 7.23 | -36.25 | 41.57 | 13.25 | -38.78 | 35.41 | 25.90 | -48.72 | 17.06 | 0 | 0 | 0 |
| 22Q3 (9) | 0.97 | -63.81 | -79.14 | 0.11 | -8.33 | -26.67 | 0.21 | 0.0 | -16.0 | 0.49 | 19.51 | 11.36 | 11.34 | 153.26 | 251.55 | 21.65 | 176.29 | 302.68 | 50.52 | 230.2 | 433.86 | 0 | 0 | 0 |
| 22Q2 (8) | 2.68 | 37.44 | -43.58 | 0.12 | 9.09 | -14.29 | 0.21 | 10.53 | -4.55 | 0.41 | 2.5 | 0.0 | 4.48 | -20.62 | 51.92 | 7.84 | -19.58 | 69.18 | 15.30 | -25.42 | 77.24 | 0 | 0 | 0 |
| 22Q1 (7) | 1.95 | -17.02 | -40.18 | 0.11 | -8.33 | -31.25 | 0.19 | -17.39 | -24.0 | 0.4 | -23.08 | -6.98 | 5.64 | 10.47 | 14.94 | 9.74 | -0.45 | 27.06 | 20.51 | -7.3 | 55.52 | 0 | 0 | 0 |
| 21Q4 (6) | 2.35 | -49.46 | -23.2 | 0.12 | -20.0 | -29.41 | 0.23 | -8.0 | 4.55 | 0.52 | 18.18 | 20.93 | 5.11 | 58.3 | -8.09 | 9.79 | 82.04 | 36.13 | 22.13 | 133.85 | 57.47 | 0 | 0 | 0 |
| 21Q3 (5) | 4.65 | -2.11 | 66.67 | 0.15 | 7.14 | 36.36 | 0.25 | 13.64 | 25.0 | 0.44 | 7.32 | 2.33 | 3.23 | 9.45 | -18.18 | 5.38 | 16.08 | -25.0 | 9.46 | 9.62 | -38.6 | 0 | 0 | 0 |
| 21Q2 (4) | 4.75 | 45.71 | 0.0 | 0.14 | -12.5 | 0.0 | 0.22 | -12.0 | 0.0 | 0.41 | -4.65 | 0.0 | 2.95 | -39.95 | 0.0 | 4.63 | -39.6 | 0.0 | 8.63 | -34.56 | 0.0 | 0 | 0 | 0.0 |
| 21Q1 (3) | 3.26 | 6.54 | 0.0 | 0.16 | -5.88 | 0.0 | 0.25 | 13.64 | 0.0 | 0.43 | 0.0 | 0.0 | 4.91 | -11.66 | 0.0 | 7.67 | 6.66 | 0.0 | 13.19 | -6.13 | 0.0 | 0 | 0 | 0.0 |
| 20Q4 (2) | 3.06 | 9.68 | 0.0 | 0.17 | 54.55 | 0.0 | 0.22 | 10.0 | 0.0 | 0.43 | 0.0 | 0.0 | 5.56 | 40.91 | 0.0 | 7.19 | 0.29 | 0.0 | 14.05 | -8.82 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (1) | 2.79 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 3.94 | 0.0 | 0.0 | 7.17 | 0.0 | 0.0 | 15.41 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 4.49 | 7.42 | 0.62 | 19.23 | 1.29 | -11.03 | 1.84 | 2.79 | 13.81 | 11.0 | 28.73 | -17.18 | 40.98 | -4.3 | 0 | 0 |
| 2023 (9) | 4.18 | -42.42 | 0.52 | 10.64 | 1.45 | 74.7 | 1.79 | 3.47 | 12.44 | 92.16 | 34.69 | 203.42 | 42.82 | 79.71 | 0 | 0 |
| 2022 (8) | 7.26 | -51.6 | 0.47 | -17.54 | 0.83 | -13.54 | 1.73 | -3.89 | 6.47 | 70.36 | 11.43 | 78.63 | 23.83 | 98.58 | 0 | 0 |
| 2021 (7) | 15.0 | 82.48 | 0.57 | 23.91 | 0.96 | 12.94 | 1.8 | 6.51 | 3.80 | -32.1 | 6.40 | -38.11 | 12.00 | -41.63 | 0 | 0 |
| 2020 (6) | 8.22 | 103.97 | 0.46 | 17.95 | 0.85 | -7.61 | 1.69 | -11.98 | 5.60 | -42.17 | 10.34 | -54.7 | 20.56 | -56.85 | 0 | 0 |
| 2019 (5) | 4.03 | -16.56 | 0.39 | -44.29 | 0.92 | -6.12 | 1.92 | 1.59 | 9.68 | -33.23 | 22.83 | 12.51 | 47.64 | 21.75 | 0 | 0 |
| 2018 (4) | 4.83 | 31.25 | 0.7 | 105.88 | 0.98 | 16.67 | 1.89 | 21.94 | 14.49 | 56.86 | 20.29 | -11.11 | 39.13 | -7.1 | 0 | 0 |
| 2017 (3) | 3.68 | -8.0 | 0.34 | -5.56 | 0.84 | -13.4 | 1.55 | 33.62 | 9.24 | 2.66 | 22.83 | -5.87 | 42.12 | 45.24 | 0 | 0 |
| 2016 (2) | 4.0 | 9.59 | 0.36 | 20.0 | 0.97 | 4.3 | 1.16 | 0.87 | 9.00 | 9.5 | 24.25 | -4.83 | 29.00 | -7.96 | 129 | 0.0 |
| 2015 (1) | 3.65 | 0.83 | 0.3 | -14.29 | 0.93 | 3.33 | 1.15 | -5.74 | 8.22 | 0 | 25.48 | 0 | 31.51 | 0 | 129 | 0.0 |
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